project process by Eleanor Ashby

Week One

eleanorrosaashby — 2023-03-02 15:28:07 UTC

Week Two

eleanorrosaashby — 2023-03-02 15:29:41 UTC

Week Three

eleanorrosaashby — 2023-03-02 15:29:54 UTC

Week four

eleanorrosaashby — 2023-03-02 15:30:04 UTC

Open studio!

eleanorrosaashby — 2023-03-02 15:30:11 UTC

initial reactions to the brief

eleanorrosaashby — 2023-03-02 15:32:24 UTC

generating ideas

eleanorrosaashby — 2023-03-02 15:32:38 UTC

Questioning and defining interface

eleanorrosaashby — 2023-03-02 15:33:03 UTC

pre task of collecting all the interfaces we interacted with over 48 hours

eleanorrosaashby — 2023-03-02 15:33:38 UTC

Looking at padlet references, initially drawn to the dysfunctional objects

eleanorrosaashby — 2023-03-02 15:34:14 UTC

Mind mapping interface

eleanorrosaashby — 2023-03-02 15:35:09 UTC

In class playing out our interfaces through charades

eleanorrosaashby — 2023-03-02 15:35:58 UTC

realistation that people will percieve actions differently
Eg: mobile phones have changed body langugage to a flar hand against the ear.

Interface as... (mind mapping as a group)

eleanorrosaashby — 2023-03-02 15:38:31 UTC

Deciding on 3 interfaces to explore in more depth after discussion with Di

eleanorrosaashby — 2023-03-02 15:39:56 UTC

(masks, dice, bottle lids)

defining affordance

eleanorrosaashby — 2023-03-02 16:08:30 UTC

looking at references

eleanorrosaashby — 2023-03-02 16:09:15 UTC

interface of time
Marcel Du Champ door

Using the IDEO cards to generate ideas and insights

eleanorrosaashby — 2023-03-02 16:11:42 UTC

researching the history

eleanorrosaashby — 2023-03-02 16:17:24 UTC

The Five Whys?

eleanorrosaashby — 2023-03-02 16:17:41 UTC

Time-lapse videos

eleanorrosaashby — 2023-03-02 16:17:55 UTC

competitive product survey

eleanorrosaashby — 2023-03-02 16:18:22 UTC

research research research...

eleanorrosaashby — 2023-03-02 16:18:54 UTC

reviewing findings in groups of 3

eleanorrosaashby — 2023-03-02 16:19:36 UTC

asking questiongs of our findings? HOW MIGHT WE...

eleanorrosaashby — 2023-03-02 16:19:59 UTC

thinking about insights my research has produced

eleanorrosaashby — 2023-03-02 16:21:34 UTC

I want to.... In oder to.... By....

eleanorrosaashby — 2023-03-02 16:22:04 UTC

Considering intention, why????

eleanorrosaashby — 2023-03-02 16:23:02 UTC

really difficult week!

eleanorrosaashby — 2023-03-02 16:23:35 UTC

lots of ideas but some of them weren't driven by insights or the insight didn't lead to an interesting outcome

eleanorrosaashby — 2023-03-02 16:24:07 UTC

thinking about the potential for a dice as an interface to the past instead of the future. An input rather than an output?

eleanorrosaashby — 2023-03-02 16:24:42 UTC

Very reflective week. Lots of intense thinking and questioning what I am trying to communicate. Really difficult point!!

eleanorrosaashby — 2023-03-02 16:25:42 UTC

What are my insights? How can I communicate them successfully and use them to make a comment?

eleanorrosaashby — 2023-03-02 16:26:02 UTC

focus on a realisation... how does the dice function. Does it function differently for different people?

eleanorrosaashby — 2023-03-02 16:26:57 UTC

Whole group mid point review

eleanorrosaashby — 2023-03-02 16:28:30 UTC

prototyping

eleanorrosaashby — 2023-03-02 16:28:41 UTC

Creating a QR dice

eleanorrosaashby — 2023-03-02 16:28:57 UTC

Lots of great feedback to work with and feeling like I have a direction to head in!

eleanorrosaashby — 2023-03-02 16:29:40 UTC

making an accompanying publication?

eleanorrosaashby — 2023-03-03 12:52:09 UTC

Considering presentation in the open studio

eleanorrosaashby — 2023-03-03 12:52:41 UTC

Making my idea a reality

eleanorrosaashby — 2023-03-03 12:54:13 UTC

building on the concept

eleanorrosaashby — 2023-03-03 12:54:26 UTC

'the look of the century'

eleanorrosaashby — 2023-03-03 12:54:38 UTC

The Language of things

eleanorrosaashby — 2023-03-03 12:55:10 UTC

UV Printing

eleanorrosaashby — 2023-03-20 14:18:29 UTC

sourcing box

eleanorrosaashby — 2023-03-20 14:20:26 UTC

making publication

eleanorrosaashby — 2023-03-20 14:20:37 UTC

thinking about presentation for open studio.

eleanorrosaashby — 2023-03-20 14:22:53 UTC

It should be one considered object, not a series of parts to tie it together.
Typeface used by appl SF Pro
Super simple, super minimal

placing the work on a pillar

eleanorrosaashby — 2023-03-20 14:23:09 UTC

on reflection, my work didn't get as much attention as some of my other projects. I think this could have been improved by having something big, eyecatching and intriguing in order to draw more people in.

eleanorrosaashby — 2023-03-20 14:28:47 UTC

A dice and accompanying publication 'manual' to learn more about the meaning behind the object.

eleanorrosaashby — 2023-03-20 14:32:51 UTC

week one DISCOVER

eleanorrosaashby — 2023-10-14 12:22:06 UTC

week 2 DEFINE

eleanorrosaashby — 2023-10-14 12:22:24 UTC

week 3 DEVELOP

eleanorrosaashby — 2023-10-14 12:22:40 UTC

week 4 REFINE

eleanorrosaashby — 2023-10-14 12:22:55 UTC

week 5 DELIVER

eleanorrosaashby — 2023-10-14 12:23:09 UTC

pot-luck!

eleanorrosaashby — 2023-10-14 12:24:04 UTC

drawing our recipes

eleanorrosaashby — 2023-10-14 12:24:28 UTC

making beetroot bread

eleanorrosaashby — 2023-10-14 12:24:42 UTC

researching beetroot

eleanorrosaashby — 2023-10-14 12:25:06 UTC

discussing our initial ideas with peers

eleanorrosaashby — 2023-10-14 12:25:35 UTC

exchangin recipes with other students

eleanorrosaashby — 2023-10-14 12:25:57 UTC

creating a visual mindmap of our initial thoughts

eleanorrosaashby — 2023-10-14 12:28:48 UTC

collecting references

eleanorrosaashby — 2023-10-14 12:29:12 UTC

refelecting on insights from the lesson that I may want to explore further

eleanorrosaashby — 2023-10-14 12:30:31 UTC

creating a recipe output > recreating my recipe through a series of stickers that illustrate all the packaging and labels. The unseen ingredients of my recipe. What wasn't on my plate?

eleanorrosaashby — 2023-10-14 12:32:22 UTC

looking at food as participatory experiences

eleanorrosaashby — 2023-10-14 12:35:35 UTC

food as narratives

eleanorrosaashby — 2023-10-14 12:35:58 UTC

food as show

eleanorrosaashby — 2023-10-14 12:36:26 UTC

food as interactive

eleanorrosaashby — 2023-10-14 12:36:43 UTC

sharing my mindmap with Charlotte + feedback + reflection and new directions to explore from my prototype

eleanorrosaashby — 2023-10-14 12:37:32 UTC

identifying THEME, INTENTION and AUDIENCE in my work

eleanorrosaashby — 2023-10-14 12:38:39 UTC

prototype 1 LANGUAGE - Uncovering hidden narratives in recipts

eleanorrosaashby — 2023-10-14 12:39:30 UTC

prototype 2 VIDEO - Supermarkets as they eye of the foodwaste storm

eleanorrosaashby — 2023-10-14 12:40:24 UTC

prototype 3 PHOTOGRAPHY - showing our disconnect to food as consumers through offbeat photographs of seasonal eating

eleanorrosaashby — 2023-10-14 12:42:29 UTC

making quick presentation for review in class

eleanorrosaashby — 2023-10-14 12:44:27 UTC

writing reflective questions about the direction of my project so far

eleanorrosaashby — 2023-10-14 12:44:52 UTC

speed dating with our projects

eleanorrosaashby — 2023-10-14 12:46:13 UTC

discussing my project in the focus group with Leslie

eleanorrosaashby — 2023-10-14 12:46:33 UTC

recieving feedback about which outcomes were more successful and what I could do to push my outcome further

eleanorrosaashby — 2023-10-14 12:47:08 UTC

refining who I am addressing as my audience

eleanorrosaashby — 2023-10-14 12:47:33 UTC

maybe I can incorporate all three of my prototypes in order to make my video stronger. Have recipts as artifacts alongside the video outcome

eleanorrosaashby — 2023-10-14 12:48:20 UTC

.

eleanorrosaashby — 2023-10-14 12:51:10 UTC

developing my video focusing on archival footage

eleanorrosaashby — 2023-10-29 14:22:31 UTC

focusing in on key facts I want to communicate and identifying the major supermarkets

eleanorrosaashby — 2023-10-29 14:23:20 UTC

From some more research I found out that supermarkets have more economic power than governments

eleanorrosaashby — 2023-10-29 14:24:30 UTC

this was crucial in my project and I began to see supermarkets through the lens of political parties in order to communicate the power they have over us as consumers

eleanorrosaashby — 2023-10-29 14:25:36 UTC

creating a series of political campaign posters like 'Labour isn't working' to link supermarkets to politics

eleanorrosaashby — 2023-10-29 14:26:56 UTC

from discussions in groups, I narrowed down my 500 word statement and started editing how it connected to my own practice

eleanorrosaashby — 2023-10-29 14:27:52 UTC

from my feedback, I learned the visual language of the video was more successful in conveying my message over the posters, so I started to combine the two in order to strengthen my prototype

eleanorrosaashby — 2023-10-29 14:28:58 UTC

I needed to also simplify my posters and make adjustments to the fonts and colours in order to link more directly to the branding language of each supermarket

eleanorrosaashby — 2023-10-29 14:30:14 UTC

collecting footage from Internet Archive

eleanorrosaashby — 2023-10-29 14:31:01 UTC

I collected more specific footage that would highlight issues with 1. food waste 2. the obesity epidemic 3. food saftey in supermarkets

eleanorrosaashby — 2023-10-29 14:32:37 UTC

learning how to use premiere pro

eleanorrosaashby — 2023-10-29 14:32:53 UTC

collecting audio from news reports, Box of Broadcasts, tv shows and Free Sound

eleanorrosaashby — 2023-10-29 14:33:34 UTC

creating my one minute video to clearly summarise my project aims and key research

eleanorrosaashby — 2023-10-29 14:34:08 UTC

my feedback was overall positive. To improve my project further, the end point about supermarkets having more power than governmanets could be woven into the narrative a bit more. Allowing for more statistics and visuals to communicate to the supermarket consumers more effectively.

eleanorrosaashby — 2023-10-29 14:36:01 UTC

open studio

eleanorrosaashby — 2023-10-29 14:36:15 UTC

can i add infographics?

eleanorrosaashby — 2023-10-29 14:40:35 UTC

does the political party messaging come through as effectively as i intended?

eleanorrosaashby — 2023-10-29 14:41:08 UTC

week 1

eleanorrosaashby — 2023-12-15 10:16:07 UTC

week 3

eleanorrosaashby — 2023-12-15 10:16:23 UTC

week 2

eleanorrosaashby — 2023-12-15 10:16:35 UTC

week 4

eleanorrosaashby — 2023-12-15 10:16:59 UTC

week 5

eleanorrosaashby — 2023-12-15 10:17:23 UTC

...

eleanorrosaashby — 2023-12-15 10:17:46 UTC

activating my brief!

eleanorrosaashby — 2023-12-15 10:19:57 UTC

writing the project brief

eleanorrosaashby — 2023-12-15 10:20:34 UTC

preparing for the activation tasks to create in studio

eleanorrosaashby — 2023-12-15 10:21:04 UTC

creating a list of 1000 invisible things

eleanorrosaashby — 2023-12-15 10:22:14 UTC

using paper shape cut outs to change the meaning through using format, scale and colour

eleanorrosaashby — 2023-12-15 10:23:53 UTC

making the invisible visible initial task

creating a list of action words and ways of making analogue work

eleanorrosaashby — 2023-12-15 10:24:34 UTC

research into practitioners making the invisible visible such as Melanie Scheer and David Goodsell

eleanorrosaashby — 2023-12-15 10:26:22 UTC

reviewing research so far and focusing on one specific invisible thing I want to explore within the brief

eleanorrosaashby — 2023-12-15 10:27:18 UTC

beginning thinking through making and rapid prototyping to test ideas and how I can communicate an invisible object

eleanorrosaashby — 2023-12-15 10:29:27 UTC

focusing on microplastics

eleanorrosaashby — 2023-12-15 10:29:44 UTC

humanising data and making it relevant to us

eleanorrosaashby — 2023-12-15 10:30:24 UTC

taking how much plastic we eat in a week (5g)

eleanorrosaashby — 2023-12-15 10:33:44 UTC

creating clay beads weighing 5g and then creating data marks in their surface to translate information about our exposure.

cutting out a months worth of plastic consumption to make it seem tangible, personal and real.

eleanorrosaashby — 2023-12-15 10:34:19 UTC

creating a braclet made of platic beads where each colour symbolises a different kind of interaction. (primary, secondary, releasing, breathing, consuming plastic)

eleanorrosaashby — 2023-12-15 10:34:37 UTC

review and feedback

eleanorrosaashby — 2023-12-15 10:35:19 UTC

found that people were really suprised by how much plastic they consumed every week during discussion

eleanorrosaashby — 2023-12-15 10:39:59 UTC

the power of making the issue personal came up more in discussion

eleanorrosaashby — 2023-12-15 10:40:53 UTC

secondary research into microplastics

eleanorrosaashby — 2023-12-15 10:41:47 UTC

identifying...

eleanorrosaashby — 2023-12-15 10:42:44 UTC

what they are

how they are released

what releases them the most

why it's happening

how we can stop it

looking at a wide range of resources

eleanorrosaashby — 2023-12-15 10:44:14 UTC

The BBC

Reports

Parley

The Synthetic Collective

Box Of Broadcasts

Youtube

Journals

Scientific Journals

Articles

Design Projects

finding that MICROFIBRES are one of the worst contibuters to microplastic pollution globally which I was unaware of

eleanorrosaashby — 2023-12-15 10:45:07 UTC

researching into tyres and textiles as major microplastic contributors

eleanorrosaashby — 2023-12-15 10:56:19 UTC

focusing on clothing and machine washing as my area of interest

eleanorrosaashby — 2023-12-15 10:57:26 UTC

rapid prototyping using embroydery on socks in order to communicate my message

eleanorrosaashby — 2023-12-15 10:58:53 UTC

feedback tutorials 2:1 with Leslie and Ashley

eleanorrosaashby — 2023-12-15 10:59:55 UTC

idea emerged about using clothing labels as a medium to communicate

eleanorrosaashby — 2023-12-15 11:00:31 UTC

reviewing the success of the threads to communicate meaning

eleanorrosaashby — 2023-12-15 11:00:58 UTC

exploring the tone of voice for my environmental project

eleanorrosaashby — 2023-12-15 11:02:52 UTC

how do I not sound like I'm lecturing / condemning my audience?

eleanorrosaashby — 2023-12-15 11:03:35 UTC

how have designers tackled this problem? How can I communicate in a more positive and hopeful way?

eleanorrosaashby — 2023-12-15 11:04:07 UTC

borrowing the visual langugage of clothing care labels in order to engage my audience

eleanorrosaashby — 2023-12-15 11:05:03 UTC

visiting E&E for project feedback

eleanorrosaashby — 2023-12-15 11:05:35 UTC

great feedback from Viola and Ben which helped to develop my project

eleanorrosaashby — 2023-12-15 11:06:36 UTC

started to consider if this could be a campaign?

How can I create a striking visual to help draw attention to the extreme detail in the clothing labels which requires time and attention

creating 110 symbols for my labels

eleanorrosaashby — 2023-12-15 11:07:38 UTC

preparing all the information needed for the labels

eleanorrosaashby — 2023-12-15 11:09:29 UTC

dividing information into sections

what are microfibres
what is polyester
locating this crisis to the UK
what we can do to stop it and the emergence of biosynthetics to instill hope

UV Printing my labels onto a satin ribbon

eleanorrosaashby — 2023-12-15 11:09:59 UTC

cutting, burning and sewing the ribbon to transform it into extra long clothing tags

eleanorrosaashby — 2023-12-15 11:10:36 UTC

visiting charity shops to collect garments destined for the rag

eleanorrosaashby — 2023-12-15 11:11:40 UTC

unravelling garments

eleanorrosaashby — 2023-12-15 11:12:09 UTC

presenting my outcome to the last session group review for feedback

eleanorrosaashby — 2023-12-15 11:12:55 UTC

potential for this to be developed into a campaign to raise awareness of this microscopic issue

eleanorrosaashby — 2023-12-15 11:13:31 UTC

creating a digital platform that people can interact with and interact with the labels in a different way

eleanorrosaashby — 2023-12-15 11:14:06 UTC

make it more accessible and exist outside of the openstudio

eleanorrosaashby — 2023-12-15 11:14:28 UTC