https://padlet.com/georgia_willetts/g6ockiynqts5jce3 Made with a warm hug en-us 2020-09-21 14:44:14 UTC 2024-05-16 20:09:19 UTC hello@padlet.com georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/997727563 https://www.vogue.com/fashion-shows/resort-2021/off-white

Print Inspiration for 'The new streetscape' trend. 

]]> 2020-12-08 11:54:43 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/997727563 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126105949 This helped me research all brands featured.]]> 2021-01-26 11:03:35 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126105949 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126111473 2021-01-26 11:05:28 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126111473 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126116090 2021-01-26 11:07:01 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126116090 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126122443 2021-01-26 11:09:03 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126122443 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126125552 2021-01-26 11:10:06 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126125552 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126129127 2021-01-26 11:11:21 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126129127 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126132672 2021-01-26 11:12:30 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126132672 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126135659 2021-01-26 11:13:33 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126135659 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126144912 "marking the brand’s commitment to ensuring its offering is increasingly inclusive" (Arcadia.2020)
(Both from page 7 from my brand report)

"Topman not only drives trends, we’ve changed the way men shop. We earn our sartorial stripes by creating brilliant, affordable and authoritative men’s fashion focused around fit, detail and fabric." (Arcadia.2020)]]> 2021-01-26 11:16:50 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126144912 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126150094 "We are an active member of a number of industry groups that aim to improve the environmental impacts associated with the fashion industry" (Arcadia.2020).
"Through our Ethical Trade Programme, we work to ensure that suppliers meet the standards set out in our Code of Conduct." (Arcadia.2020) 
(Page 15 on my brand report)]]> 2021-01-26 11:18:46 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126150094 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126160627 "Topman Oxford Circus stocks over 40 brands and introduces hundreds of new pieces every week to make sure each visit feels completely fresh." (Topman.2020)
(Page 17 on my brand report)]]> 2021-01-26 11:22:23 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126160627 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126163631 "As 57% of 16-24 year old's are purchasing menswear online" ( Globaldata.2017)
(page 20 on my brand report)

"Over 70% of all shoppers over 25's spend as little time shopping for clothing as possible and 58.2% of 16-24's" (Globaldata,2017)
(Page 17 on my brand report)]]> 2021-01-26 11:23:24 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126163631 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126167669 2021-01-26 11:24:49 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126167669 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126173248 2021-01-26 11:26:42 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126173248 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126201126 2021-01-26 11:36:14 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126201126 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126292152 A good step by step on sourcing with suppliers, really interesting to find the suppliers chain to see how long and what processes you have to go through.]]> 2021-01-26 12:09:17 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126292152 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126300649 Learning the cost benefit of sourcing. ]]> 2021-01-26 12:12:31 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1126300649 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1149714730 Comp shop on cable knitted tanks.]]> 2021-02-01 16:47:39 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1149714730 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1149722255 Comp shop on cable knitted tanks.]]> 2021-02-01 16:48:51 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1149722255 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1149729158 Comp shop on cable knitted tanks.]]> 2021-02-01 16:50:01 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1149729158 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1149734027 We chose Asos to be our main brand in the comp shop, because we believed as a group that it had a lot of variety and many competitors online and bricks and mortar. That is  why we chose Topshop, Zara and Boohoo for our comp-shop.]]> 2021-02-01 16:50:50 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1149734027 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1149749896 We used Edited to help with research and stats on specific items for our compshop.]]> 2021-02-01 16:53:28 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1149749896 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1149756505 This graph shows the variety of colour ranges in tops, I found that Asos had the least amount of colour options, with Boohoo having the most.]]> 2021-02-01 16:54:32 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1149756505 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1149766504 This graph shows the amount of tops are in each retailer, with Asos having only 209 tops available. ]]> 2021-02-01 16:56:17 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1149766504 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1151305486 Finding out the social media strategy for Asos from their Instagram, i know this will help with my research to find out how well they promote themselves and the engagement they have with their customers. ]]> 2021-02-01 23:27:24 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1151305486 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1155021298 Article on how Asos markets their brand. I found it interesting how they use millennial influencers to promote the brand by them just posting outfit photos on all social media platforms and tagging Asos. ]]> 2021-02-02 17:43:54 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1155021298 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1155063548 Found this article on what gave Asos its edge, I found out that the brand previously had a brand magazine using celebrities on the front page to promote. However the magazine stopped running, which could be one recommendation as to how it could improve its social media and marketing strategy. ]]> 2021-02-02 17:51:06 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1155063548 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1163567272 I used Vogue to get catwalk inspo for my range plan and product development page, this helped me figure out what designers were most relevant to my trend. ]]> 2021-02-04 13:25:21 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1163567272 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1163627202 Using the Photoshop step by step tutorial as a guide to start my range plan as my knowledge on Photoshop is very basic. ]]> 2021-02-04 13:38:01 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1163627202 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1163663205 Found my trend 'Elevated Work-wear' which I thought I could easily develop for my range which I believe would suit Topman and their customer.]]> 2021-02-04 13:45:12 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1163663205 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1163677807 Inspo on my range development which I thought would suit well with Topman's brand, and the boxed shaped jacket I could develop with larger pockets. ]]> 2021-02-04 13:48:01 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1163677807 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1163685036 More inspo to go with my boxy trucker trend, I can merge these two trends together to get a boxy trucker jacket with large statement pockets. ]]> 2021-02-04 13:49:26 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1163685036 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1163694406 Short sets came up for SS21 which I thought would work well with my trend, co-ords are Topman's style so I know it would work well.]]> 2021-02-04 13:51:11 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1163694406 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1163698888 Comfort trousers/shorts for my trend which I could merge with the short sets, mixes style with comfort which works well with my trend for casual work-wear look.]]> 2021-02-04 13:52:01 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1163698888 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1164442598 Using WGSN for street style pictures as they tell you where the picture is from so it helps for reference and the range of different countries this trend is reaching out to. ]]> 2021-02-04 15:54:51 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1164442598 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1176476402 Using Pinterest to find see who would fit the Asos customer profile, I believe this lady suits Asos well as she looks on trend and up to date with fashion. ]]> 2021-02-08 12:12:59 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1176476402 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1177276217 From research found, I and other people I had asked had not received an email from Asos in a while, only when purchasing an item we would receive a confirmation email. After some research I found this on the customer care page on Asos that it had happened to a few customers, you have to consent into receiving email marketing from Asos. ]]> 2021-02-08 14:58:01 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1177276217 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1184772819 Using Asos to get an idea of fabric compositions for my trousers and shorts in my range plan.]]> 2021-02-09 21:29:12 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1184772819 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1189933389 Asos is one of Topman's main competitor so I am researching similar items to my range to get an idea of the fabric composition.]]> 2021-02-10 22:04:22 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1189933389 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1189944158 Zara is another one of Topman's competitors so using their website to find similar items to get an idea of fabric compositions.]]> 2021-02-10 22:08:27 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1189944158 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1204814628 Checking Topman prices to get an idea of how much to price each item on my range. ]]> 2021-02-15 20:33:38 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1204814628 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1215715512 Researching trickle down theory by seeing what brands hold stock of similar items in my range from previous seasons. ]]> 2021-02-18 15:40:51 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1215715512 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1216669549 Researching best place that produces denim.]]> 2021-02-18 19:10:50 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1216669549 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1216749593 I found this website which gives information on lead time if your supplier is in China. I am using this information for my garment journey.]]> 2021-02-18 19:29:26 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1216749593 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1237556237 I found this article going through the pros and cons of having a supplier in China, I will be using some of this info in my sourcing strategy however I found this article had more cons than pros. ]]> 2021-02-24 17:39:11 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1237556237 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1237653041 Another article on the pros and cons of manufacturing in China which seemed more balanced with weighing out the good and bad. I will be using more of the pros in my souring strategy. ]]> 2021-02-24 17:56:53 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1237653041 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1250827140 I found this article on the advantages and disadvantages of sourcing overseas, which I thought was quite interesting to know how retail brands weigh up the pros and cons. ]]> 2021-02-28 21:01:39 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1250827140 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1250843015 Reading up on the big differences of retail buying and wholesale buying. I found out the pitfalls of both and how it can be difficult to stick to your brands identity. ]]> 2021-02-28 21:11:29 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1250843015 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1265618865 I found this website to discuss the pros and cons of sea freight. I will be using this a guide for my logistics and transport strategy, I found it interesting as there was more cons than pros.]]> 2021-03-03 19:17:03 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1265618865 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1273708353 This website give general lead times from China to London. It also gives the average production time equalling over 21 weeks which will be helpful for me to plan my critical path from China. ]]> 2021-03-05 14:17:41 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1273708353 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1279503182 As my brand is Topman, it is now only featured on ASOS's website. I have looked into the sourcing programme for ASOS to get an idea of how Topman would source and how sustainability is now becoming the forefront of the brand. ]]> 2021-03-07 22:08:56 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1279503182 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1279523892 This list helped me figure out where each item on my range will be coming from as they have listed all the factories. This also helped me find out the sourcing policy of my brand, which is mainly factories direct, so I have used factories as my main supplier in my sourcing strategy with Topman. ]]> 2021-03-07 22:25:34 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1279523892 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282082697 Trends for SS21, this edited report talks about work wear and minimalism in bold colours for upcoming ranges for SS21. This is a reason why i chose to just stick to a plain range with no prints, as I think it emphasises work wear and works well for my brand. ]]> 2021-03-08 14:01:10 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282082697 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282119623 Reports on what pop colours are featured for SS21. Tangerine and burnt orange are found in many collections for SS21 such as Reese Cooper Spring 21' and Etro Spring 21' which is where I got inspiration from for my colour choices. ]]> 2021-03-08 14:07:12 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282119623 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282236369 Reports explaining Co-ords are on the rise as the 'king' of co-ords BoohooMan are taking control. This is good information to help with planning my range as it has said Boohoo has had a 75% increase in Co-ords landing on their website meaning they are in high demand and will soon be at the forefront for SS21. ]]> 2021-03-08 14:25:39 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282236369 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282272103 Menswear SS21, Lou Dalton featured many shorts and short sets dressed up with shirts which gave me inspiration for my work-wear range building.]]> 2021-03-08 14:31:16 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282272103 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282286412 Ambush spring 21 collection featured lots of oversized pockets on jackets and suit style jackets which gave me inspiration for using oversized pockets on different items in my range.]]> 2021-03-08 14:33:31 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282286412 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282309801 Salvatore Ferragamo Spring 21 had a lot of loose fit items for menswear including tapered trousers with matching suit jackets/shirts including sage green which is featured in my range. ]]> 2021-03-08 14:37:09 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282309801 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282337882 Boss Spring 21 menswear collection really inspired me for my range, as it had featured many short suit sets, which i have included for my collection. It also has a range of colours that all work well together. ]]> 2021-03-08 14:41:29 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282337882 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282569765 Loose fit style jeans/trousers are in season for SS21 due to Covid-19, there has been a rise in comfort loose fit trousers with 'an evident rise in google searches'. This has helped me in developing trousers for my range knowing they are in high demand. I have included cropped denim loose fit trousers in my range which are for style and comfort.]]> 2021-03-08 15:17:58 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282569765 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282642151 Comfort is on the rise for SS21 due to Covid-19, including comfort footwear. Socks and sandals are making a come back, which is inspiration to why I have chosen sandals as part of my accessories range for my collection. I know sandals are comfy and can be styles with many outfits, especially giving a dress down effect for suits and work attire. Sandals and socks are featured in Dior Homme Spring 21' and MSGM Spring 21' collection. ]]> 2021-03-08 15:28:48 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282642151 georgia_willetts https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282676206 Spring 21' trend which include a 'softer palette of powder blue and sage green'. These are 2 colours which have been featured throughout my range due to research on colour palettes and runway shows. Trends also include utility jackets with large pockets and Bermuda shorts which are loose fit and breathable. ]]> 2021-03-08 15:34:19 UTC https://padlet.com/georgia_willetts/g6ockiynqts5jce3/wish/1282676206