My glorious shelf by Gresha Mikayelyan https://padlet.com/mikayelyangresha/g6o3x7qukbq7 Made with charisma en-us 2018-11-03 07:03:12 UTC 2018-11-03 07:19:35 UTC hello@padlet.com mikayelyangresha https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300035998 To this point we've looked at programmatic as a business trying to gets its goods out to consumers but there is a whole other market a B2B market. This article takes about the increase in numbers of business investing in programmatic that are B2B it shows how the number has been growing for a number of years now reaching a high of 70% of business investing in Programmatic.

]]> 2018-11-03 07:05:03 UTC https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300035998 mikayelyangresha https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036070 This Article shows the changes occurring in the advertising field. From beginning to today how far has programmatic come and where it's headed. its a great way to star t in order to see how far this has gone. ]]> 2018-11-03 07:07:23 UTC https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036070 mikayelyangresha https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036146 This article shows how far the wall street journal along with other businesses came from their beginnings in programmatic advertising into modern day where programmatic advertising is mandatory to the point where if you can do it they will offer you incentives. ]]> 2018-11-03 07:09:49 UTC https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036146 mikayelyangresha https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036176 The easiest way so see the drastic difference programmatic has made is with doubleclick. They provided a great summary of key differences that programmatic advertising has had on the market. The number they came up with were a comparison on a ad campaign from 2 years ago against a similar campaign that used programmatics. 

]]> 2018-11-03 07:10:49 UTC https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036176 mikayelyangresha https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036215 This was a short article about how buzzfeed began using  programmatic and slowly converting from the traditional media buying and the use of big brand to market products. It interesting due to the relevance of both programmatic and buzzfeed. 

]]> 2018-11-03 07:11:34 UTC https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036215 mikayelyangresha https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036269 This is a great article about Programmatic and its start along with the changes it has made in the future and what's to come. The interesting thing about this topic is that it looks at advertising and says it's the first time a CFO and a CMO will join together in a way never before. 

]]> 2018-11-03 07:12:48 UTC https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036269 mikayelyangresha https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036338 This is more of an opinion page but the author thoroughly explained the problem with programmatic and it provides a great overview of how it has changed the advertising landscape. Even though it might just be a blog its relative to what we spoke about in class about this subject.  Due to the fact that this was a blog i didn't know who it was that posed this i choose not to use this. ]]> 2018-11-03 07:14:23 UTC https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036338 mikayelyangresha https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036378 This Article talked about how programmatic advertising has enabled companies to target people specifically. It also explains how programmatic work in terms of setting boundaries however i didn't use this article since i found better one that were more credible. 

]]> 2018-11-03 07:15:30 UTC https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036378 mikayelyangresha https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036432
This article talks about how important it is that the right product is introduced to the right consumer. You might have the best product in the world but if the person on the end of the screen doesn't need it then you will never sell anything.  This seemed more of a marketing mix rather than programmatic even though it stressed programmatic.

]]> 2018-11-03 07:16:35 UTC https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036432 mikayelyangresha https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036466 We take a look in this about how the old media buying options relied heavily on experimentation. Whether if they bought this tv space would i reach the right audience. Programmatic has all but taken that out. It made it so that no matter where you will most likely reach your target every time. 

]]> 2018-11-03 07:17:20 UTC https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036466 mikayelyangresha https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036496 We see how in this article Programmatic has eliminated the need for a sales person. We have moved passed the door to door sales and have entered a new domain, that of individual (targeted) advertisement, that is tailored to each user. Even though it was interesting id spoke about one line of work (salespeople) i feel like it was more important to look for the buying model as a whole not just the selling / buying. 

]]> 2018-11-03 07:18:06 UTC https://padlet.com/mikayelyangresha/g6o3x7qukbq7/wish/300036496