Group 2 Brand Strategy by Lidija Lalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio asses your brand's strategy & storytelling en-us 2024-01-24 09:41:25 UTC 2025-01-08 15:06:26 UTC hello@padlet.com Describe the brand mantra lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903854 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903854 Fill in the brand steering wheel lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903855 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903855 Fill in the brand prism lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903857 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903857 Customer Journey Map lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903858 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903858 Indicate which brands values, emotions and senses matter per touchpoint and why? Could something be improved? lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903860 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903860 Based on your research you have investigated the current brand strategy, customer fit, competitors, storytelling, but which strategic recommendations would you give the brand in order to become the best version in the next five years? Give at least 5 strategic recommendations lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903863 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903863 Indicate the current stories as a part of the brand management, which hero profile do they use and which brand values are integrated, and could something be improved? lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903865 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903865 Develop a new brand story based on the research from your previous steps (include a hero profile, brand values and plot sequence and casting such as: lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903866 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903866 Describe the three most important brand values lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903867 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903867 Describe the brand value proposition lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903868 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903868 Describe in one sentence which customer group you focus on and why this consumer group fits the brand lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903869 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903869 The Value Proposition Canvas lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903870 fill in the value proposition canvas ]]> 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903870 Brand values and core emotions lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903872 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903872 Describe the brand mission & vision lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903873 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903873 Describe the brands history lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903875 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903875 Describe your brands name, display the logo, slogan lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903876 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903876 Describe the target market(s) they address lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903878 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903878 Describe the brands’ market value and industry lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903879 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903879 Describe 5 factors infleucing the brand and the industry they are in (PEST e.g) lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903880 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903880 Describe the brand positioning formula lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903882 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903882 Describe at least 3 Points of Difference (POD) and Points of Parity (POP) based on 1 chosen competitor lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903883 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903883 Make a distinctiveness / centrality (CB) map for your brand landscape and indicate the position of the brand now and elaborate on the position in 5 years and why. lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903884 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903884 Describe the brand` style (color, typography, imagery music) lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903885 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903885 Describe which media (online and offline), events etc., they use and if this works well. lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903887 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903887 Describe the brands’ voice and communication styles lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903888 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903888 recommendations, based on your desk research and brand check what would you recommend the brand to change in terms in brand visuals and voice? lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903889 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903889 Prepare a 5 min pitch on how you would position the brand for the next 5 years based on all brand assesments you have executed these two days lidijalalicic https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903892 2024-01-24 09:41:25 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2859903892 https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2862760939 2024-01-26 09:28:41 UTC https://padlet.com/lidijalalicic/g47rdyd0dv06kiio/wish/2862760939