Currency: The information on this site is fairly update as being published in 2025 and updated as late as March 9th 2025. The site includes all findings of information of up to the last 30 years including recent years as of 2025.

Relevance: The website relates well to the topic as it covers a variety of subtopics on influencer influence such as why teens follow and how parents can prevent their children into the influence. The intended audience seems to be parents seeking guidance on influence of the younger generation as it shows guidance in how to act to influences.

Authority: The website is published by Sussex Publishing that may not have credibility as the website itself allows anyone to upload information that may be bias or untrue. The article itself is written by Robin Stern PHD who may credible with her research as she is a licensed and professional psychoanalyst. This means the information she provides must be factual as it comes from a qualified standpoint.

Accuracy: The article posted has been reviewed by experts and those with doctorates that have provided their own guidance and intellect to the article. The article does provided pretty biased information at parts as it talks mostly on the negative impact of influencers and how they have a damaging effect rather than the positive impacts. However, all information is factual so may be just the findings not a strong bias.

Purpose: The purpose of this text is to inform the reality of influencers. However most findings are negative to the topic, all findings are fact checked, researched by accredited people and doesn't apply any financial pressures.

Currency: The site was published in 2024 so makes it fairly relevant and updated but shows the site is regularly updated as of January 1st 2025. The site also presents images of present social media accounts to show that the information gathered for the source is not dated.

Relevancy: The website does relate to the topic as it goes on to depict the types of influences influencers are utilising to gain audience retention and gain a more younger following. The target audience seems to impact everyone and not a set age as the information is just explanation of marketing techniques and strategies that anyone interested can look into.

Authority: The site is published by inBeat Agency. From further research the agency seems to be a performance driven micro influencer and paid media agency. This means the author, Sehar Fatima, may not have reliable information and being biased in order to gain financial profit. The source provides no details on the author so credentials can not truly be checked.

Accuracy: Most the information from the site is linked to Instagram pages that can not be fully known if the information provided is reliable, true, or trusted. The tone comes across as biased due to only highlighting the positives of influencers and neglecting any negative aspects.

Purpose: The purpose I believe of this site is to influence those looking into the marketing field to explore these strategies for financial gain. The site gives no drawbacks and only points out the positives. The site also attaches a link to book a strategy meeting that also highlights the only purpose being financial gain.