How did the video 'To The Human Race' make you feel? by Aaron Tan https://padlet.com/aaron_tan10/g3tm0d0qd5ok en-us 2018-01-23 05:38:52 UTC 2020-06-02 01:48:07 UTC hello@padlet.com Hannah https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605126833 I felt a strong sense of empathy for the workers in the video but also bleakness. While it is touching to make light of dark and turbulent times such as the pandemic's impacts on the community, I think many people may feel too anxious or disconcerted at the moment to feel comforted or empowered by a Coca-cola advertisement, which usually brings about happiness. However, brand-wise, Coca-cola has not deviated from their main idea of unity and harmony which is brought about through the universal consumerism of their product. This proves Coca-cola as a strong brand which can fit the trends or themes faced today regardless of circumstance.]]> 2020-06-01 16:11:21 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605126833 Zhi Hao https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605729739 The video exuded this positive vibe. It has a message I can absolutely get behind of silver linings behind every storm cloud. The elements of negativity and topics which bring up unhappiness are all replaced with a hopeful message. It shows that even in these dark times we live in, there are still things that can be viewed in a positive light and that it is up to us entirely to decide on our perspective. The visuals were striking, with the darker images going against the warmer tones for the negative and positive elements respectively. 

Of course, from a more cynical outlook, it would be naive to think people would gleam any sort of relief from an ad by Coca Cola, though their effort on spreading the harmony and togetherness that is so desperately needed in society at this moment in time is highly admirable. It is commendable that they are able to keep up with trends and ensure their marketing does not stay rigid, but can be changed up easily. 
]]> 2020-06-01 21:47:39 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605729739 Tilly https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605913502 The video made me feel hopeful. It gave me a sense of peace despite the state of the world right now. The way they used contrast to highlight the difference between the positive and negative outcomes of the pandemic was very eye opening because it showed me that there is always a light at the end of the tunnel.  For example, "for every distance we endure, we rediscover love and devotion". This video, despite being a Coca Cola advertisement, really put things into perspective for me, and showed me that nothing is temporary and things will get better eventually.]]> 2020-06-02 00:50:00 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605913502 Christine https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605914790 I felt hopeful. ]]> 2020-06-02 00:51:22 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605914790 Ching Cheng https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605915745 This video made me feel reassured that not everything about humanity is negative in today’s world. The video is relevant as it was made during the COVID-19 pandemic that is still ongoing today and covers the good things we have done with every other negative event that has occured. It’s quite heartwarming especially in the current situation where everything seems like they’re at its worst.]]> 2020-06-02 00:52:27 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605915745 Newt https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605924603 This video made me feel heartened that there is still positivity in the world during these dark times.it showed that light cannot exist without darkness, but it is during the dark times that light shines even brighter. The video showed that for everything bad going on, there is also good in the world and that we should try to look on the bright side and push through together.]]> 2020-06-02 01:01:51 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605924603 Sherlyn https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605927897 i thought it was cute and pretty cool up till the 'CocaCola' at the end]]> 2020-06-02 01:04:21 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605927897 Midge https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605929776 I felt reassured that we are able to stand together during such trying times and I'm glad that all the doctors and nurses working hard are being recognised.]]> 2020-06-02 01:06:23 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605929776 amanda https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605930305 the video made me feel emotional and hopeful. even though this ad is heartbreaking, it shows optimism. this ad shows the negative representation of the current state of the world and contrast it with hope and positivity. this ad is relatable because everyone is facing the same problems etc. social distancing. it made me empathise with the social workers who are doing so much to help fight the disease, appreciating them so much more. it is truly commendable that coca cola decided to put an ad like this at a time when it seems like there’s no hope, reassuring people that things will eventually get better. 

]]> 2020-06-02 01:06:51 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605930305 Samuel https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605930668 It made me feel inspired and hopeful. Statements like "For every barrier put up" contrasted with "there are boundaries torn down" makes me feel like holding on to the light at the end of the tunnel. Pretty effective advertising.]]> 2020-06-02 01:07:09 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605930668 Yusraa https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605930793 I felt empathy for the frontline workers. At the same time, the video made me feel hopeful that the situation will improve. However, looking at it from a different perspective, it makes me question if we can truly overcome the COVID-19 pandemic.]]> 2020-06-02 01:07:15 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605930793 Kingston https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605931033 Betrayed :) Damn I thought that was a charity video but sure coca cola.]]> 2020-06-02 01:07:31 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605931033 Soon Yue Yang yueyang20_5 https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605933317 The video is makes me feel all happy and nice, since its message of "there is still positivity even in negativity" is quite a wholesome one. 

What I am confused about is the fact that this is made by Coca-Cola. One of the furthest things in my mind while watching this was to go buy a Coca-Cola. 

Now granted, the logo style for To The Human Race is pretty much identical to Coca-Cola, but there is a significant mood clash here. The video gives off very positive vibes, yet the Coca-Cola logo being quite noticeable there gives people the feeling of being sold something, which is generally a negative vibe.

I suppose if you can't sell to them, guilt trip them....]]> 2020-06-02 01:09:50 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605933317 enyi https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605934144 it made me feel hopeful, for every negative thing in the world there was always something positive to combat it. it also made me feel empathetic towards the frontline workers, as the video also depicts their 'battle scars' from extensive use of their masks and also the emotional turmoil of having to be separated from their loved ones to avoid risk of infection. However, i was not expecting the coca cola branding to appear at the end and it threw me off slightly.]]> 2020-06-02 01:10:45 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605934144 Chloe https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605941091 The video sparked a really strong sense of hope in me not just for the world to be able to tide through the covid-19 situation safely, but also for humanity as it shows that even in such dark times, there are always those who bring about courage and optimism, which are things that make us human in the first place. When we are scared, the video shows that there will always be those who stand up to fight the darkness and try their best to make things better, which makes me hopeful for the fate of humanity.]]> 2020-06-02 01:17:35 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605941091 Zaneta https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605945959 I felt emotional, the video showed us that there was hope amid the pandemic and I was really bought by that fact. Not gonna lie they had us at the first half because "Ah, another marketing ploy" was what I thought when 'Coca Cola' flashed on screen. I felt a bit let down but it was still a decent advertisement.]]> 2020-06-02 01:23:12 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605945959 Ren https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605947200 The video made me feel emotional as I hadn't realised the full scope of what was happening elsewhere in the world. Staying at home all the time with all my friends and family safe, it's hard to remember that there is a pandemic going on. I was not expecting the coca cola brand stuff to pop up at the end and it shocked me since I thought maybe during these times people would be nice enough to just make a hopeful, encouraging video without any ulterior motive. ]]> 2020-06-02 01:24:28 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605947200 Theodore https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605952475 It made me feel positive despite the crisis in the world and optimistic for the future. ]]> 2020-06-02 01:30:43 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605952475 Celestyn https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605953117 The video made me feel appreciative for those who sacrificed for us and felt that the video help spread positivity among us as every negative sentence came with a positive word of comfort after.]]> 2020-06-02 01:31:32 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605953117 Isabel https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605964933 It made me feel hopeful, that despite the ongoing pandemic, we would be able to pull through. It also made me appreciative of essential workers; like the doctors, nurses, grocery store workers and even more for braving this pandemic to help make it just a little but more bearable for people like us.

A little confused about it being a CocaCola advertisement in the end though, had us in the first half not gonna lie.]]> 2020-06-02 01:44:29 UTC https://padlet.com/aaron_tan10/g3tm0d0qd5ok/wish/605964933