Brainstorming and Mindmap on Q4 Group 4 by Jocelyn Teo

Advertising encourages a desire for products which people do not actually need. Discuss.

rrustyroses — 2013-03-26 05:00:12 UTC

WHY

rrustyroses — 2013-03-26 05:06:59 UTC

1. Advertising encourages people to buy unessential things through misleading ideas.

2. Advertising has a large impact in our lives as it is constantly influencing us, for example, teenagers are more prone to be influenced by advertisements.

3. Teenagers are less informative and hence the info provided by the advertisement may appeal more to them.

4. The usage of words play a part in advertisement. Teenagers/adults are more attracted to purchase the good when the advertisements are regarding "sales", "promotions", "discounts", etc.

WHERE

rrustyroses — 2013-03-26 05:13:17 UTC

Television, newspaper, internet, magazine, radio, social networking websites (blogs/twitter/instagram), posters on bus stops, etc.

Techonological

claudiatan — 2013-03-26 05:13:51 UTC

Internet - people are more exposed to

more information

Technology Advancement - Photoshop, thus changing the outer

appearance of the product making it look nicer and more appealing.

WHEN

rrustyroses — 2013-03-26 05:16:13 UTC

- When teenagers are exposed to advertisement almost anytime and everywhere.

- Morning television programme

E.g. Weekend mornings, Korean Advertisements on Channel U and Channel 5, advertising Korea kitchenware or personal wear, etc.

- Advertisement time in between television shows/dramas/movies.

WHO

rrustyroses — 2013-03-26 05:18:06 UTC

Mostly teenagers, housewives, etc.

Viewers readers and audiences are also influenced by the company through advertisements.

Personal

claudiatan — 2013-03-26 05:18:39 UTC

People receiving pressure from their peers

Example : Seeing almost all of your friends owning

Iphone 5 , making you feel like an outcast , lacking behind in current trends.

WHAT

rrustyroses — 2013-03-26 05:20:17 UTC

- Advertisement is a notice or announcement in a public medium promoting a product/service/event or even publicizing a job vacancy.

- To make known something that you want to sell/promote.

- For example, people are bombarded by commercial images implying that using certain products will cause one to become snare and vivacious as advertiser. They use famous public figures like celebrities, sportsmen to endorse their products. This will increase the publicity and trust of the product.

Education

claudiatan — 2013-03-26 05:20:55 UTC

People believe bias information

Media

claudiatan — 2013-03-26 05:22:06 UTC

Eg : When a brand gets a celebrity to advertise for them,

the celebrity would wear the clothes and their fans would want to

carry the same thing as them , thus money have to be forked out.

- Bombarded by commercial images implying that using certain products will cause

one to become suave and vivacious as the advertiser(famous public figures (celebrities,

sportsmens etc) -> Increase publicity and thrust of products.

Iconic figures display wealth and fame for example -> thus by having them to endorse

products -> establish connection between desire qualities with products.

Eg : Luis Vuitton endorsed by famous celebrities . -> Not a must to have a LV bag but by being able to afford one

it allows you to be in the same leaague as them.

HOW

rrustyroses — 2013-03-26 05:23:47 UTC

1. Advertisement has always been a successful tool in highlighting the features of products to the public even though it is deemed undesirable (cigarettes, drugs, alcohol, etc).

2. Many businesses use advertising as a form of promotion to create awareness about their product in the market. Hence, very often we fall prey to advertisements.

3. It is always important to use the right word at the right time as every keyword has a purpose behind. Most advertisements use this to convince and persuade their viewers and readers.