1. Analyze the Data File below:

• Identify the gaps in current marketing efforts.

• Consider how competitors are successfully engaging the target audience.

2. Develop Initial Strategies (Without AI):

• Propose solutions based on your expertise and the data provided.

• Focus on improving current channels and tactics.

3. Use CustomGPT to Enhance Strategies:

Input the problem statement and specific questions into CustomGPT.

• Example prompts:

• "What are effective ways for EcoShop to increase brand awareness among Gen Z on social media?"

• "How can we utilize emerging platforms to engage millennials interested in sustainability?"

• "What innovative content strategies can EcoShop adopt to enhance engagement?"

• Explore the innovative solutions suggested by AI.

• Integrate these ideas into your final strategy.

4: Reflect

• Human vs Human+AI

Data File:

https://docs.google.com/document/d/1kTEm0RA6-xQ4oH_KkBLBgEeMV3YWIteQ-FjAK490TsQ/edit?tab=t.0

1. Analyze the Data File below:

   - Identify the most critical factors affecting user engagement.

   - Consider both quantitative metrics and qualitative feedback.

2. Develop Initial Strategies (Without AI):

• Propose solutions based on your expertise and the data provided.

• Focus on addressing key issues such as navigation, CTAs, and page load times.

3. Use CustomGPT to Enhance Strategies:

• Input the problem statement and specific questions into CustomGPT.

• Example prompts:

• "How can EcoShop increase user engagement and reduce bounce rates?"

• "What innovative methods can encourage visitors to explore product pages?"

•  "How can personalization improve the consideration phase for an e-commerce site?"

Explore the innovative solutions suggested by AI.

Integrate these ideas into your final strategy.

4: Reflect

• Human vs Human+AI

Data File:

https://docs.google.com/document/d/1QDUBJXXFBvEbGe2ae3wEz-oTZSW3Dmr4LeMPnFOSJsM/edit?usp=sharing

1. Analyze the Data File below:

• Identify the most significant factors contributing to cart abandonment.

• Prioritize issues based on impact and frequency.

2. Develop Initial Strategies (Without AI):

• Propose solutions using your expertise and the data provided.

• Focus on addressing the key issues identified.

3. Use CustomGPT to Enhance Strategies:

• Input the problem statement and specific questions into CustomGPT.

  
  

• Example prompts:

• "How can we reduce mobile cart abandonment for EcoShop?"

•  "What are innovative ways to simplify the checkout process?"

• "How can introducing new payment options decrease abandonment rates?"

• Explore the innovative solutions suggested by AI.

• Integrate these ideas into your final strategy.
  

4: Reflect

• Human vs Human+AI

Data File:

https://docs.google.com/document/d/1Bs5wJxOqpdIavPovZHtnh5nINxscB2dkUmP0wIPolWE/edit?usp=sharing

1: - Analyze the Data File below:

• Identify key issues affecting customer satisfaction.

• Consider the mismatch between customer expectations and current support offerings.

2: - Develop Initial Strategies (Without AI):

• Propose solutions based on your expertise and the data provided.

• Focus on addressing the most critical issues.

3 - Use CustomGPT to Enhance Strategies:

  - Input the problem statement and specific questions into CustomGPT.

• Explore innovative solutions suggested by AI.

• Integrate these ideas into your final strategy.

4: Reflect

• Human vs Human+AI

Data File:

https://docs.google.com/document/d/1F3dJGKArM3EhJq30gasi65578zm0hEPRZ1wH5Pzi9OA/edit?usp=sharing

Present Your Insights and Reflections Here

• Identify member of the group that will present

• Consider the Human vs AI and compare with the Human + AI aspect.

As you engage with the data and problem statements provided, consider the following:

• Alignment with Brand Values:
  Ensure that proposed strategies are consistent with EcoShop's commitment to sustainability and ethical practices.

• Target Audience Preferences:
  Tailor solutions to the behaviors and preferences of millennials and Gen Z consumers.

• Feasibility and Scalability:
  Think about the practicality of implementing your strategies within EcoShop's resources and how they can scale with the company's growth.

• Innovation and Creativity:
  Don't hesitate to propose bold, innovative ideas that can set EcoShop apart from competitors.

Your insights and contributions are valuable in helping EcoShop overcome its current challenges and make a meaningful impact in promoting sustainable living.

Company Profile:

https://docs.google.com/document/d/1BxuylYTQDwvRG8IGAHVIZq5BDwpRc8YZ9gUrdk2ftvQ/edit?usp=sharing

Phase One: Human-Only Problem Solving (20 minutes)

• Task:
  Analyze the assigned problem using the provided data and develop strategies using collective knowledge, without AI assistance.

• Instructions for Participants:

  • Review the Data File:

    • Examine all data points to understand the depth of the problem.

  • Understand the Problem:

    • Discuss the problem statement in the context of the data.

  • Brainstorm Solutions:

    • Generate ideas to address the problem, considering insights from the data.

  • Prioritize Strategies:

    • Select the most feasible and impactful solutions.

  • Prepare Findings:

    • Organize your proposed strategies into a clear presentation.

Phase Two: Human+AI Collaboration (45 minutes)

• Task:
  Use CustomGPT to gain additional insights and refine your strategies.

• Instructions for Participants:

  • Engage with CustomGPT:

    • Input your problem statement and specific questions.

    • Examples:

      • "What are innovative ways to increase brand awareness among eco-conscious millennials and Gen Z?"

      • "How can we improve engagement on product pages for an e-commerce site?"

  • Analyze AI Suggestions:

    • Review the AI-generated ideas and discuss their applicability.

  • Refine Your Solution:

    • Integrate valuable AI insights with your initial strategies.

  • Prepare Updated Findings:

    • Update your presentation to include the enhanced strategies.

    • Highlight differences between initial and AI-assisted solutions.

Phase 3: Group Presentations (40 minutes)

• Each group presents their findings in two parts:

  • Part 1: Initial human-only solutions.

  • Part 2: Enhanced strategies after incorporating CustomGPT insights.

• Focus Points for Presentation:

  • Understanding of the problem and key data insights.

  • Solutions proposed before and after using AI.

  • The impact of AI on refining or expanding your strategies.

Phase 4: Reflection and Discussion (15 minutes)

• Think about:

  • How did the data inform your initial strategies?

  • What new perspectives did AI bring to your problem-solving process?

  • How did CustomGPT's suggestions differ from your initial ideas?

  • How might AI tools influence your future approach to similar challenges?