IMBA - MCI2018 by https://padlet.com/vera_butkouskaya1/IMBA18 Made with a curious mind en-us 2018-10-25 10:03:59 UTC 2018-10-29 15:33:45 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Manbag.png There is a lot more info and Data https://padlet.com/vera_butkouskaya1/IMBA18/wish/296846135 more targeted marketing

]]> 2018-10-25 10:09:32 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296846135 Starategic marketing is a long term approach to reach a competitive advantage https://padlet.com/vera_butkouskaya1/IMBA18/wish/296846262 2018-10-25 10:10:07 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296846262 Marketing is your brand image https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852112 Strategic marketing is Your companies brand

]]> 2018-10-25 10:32:03 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852112 Expense vs. Investment https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852139 2018-10-25 10:32:10 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852139 Strategic marketing is capitalizing on ur company resources to deliver value to your customers. https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852143 2018-10-25 10:32:12 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852143 Marketing = process & tools Strategic management = long-term objective https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852192 2018-10-25 10:32:24 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852192 Marketing https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852196 Picturing targeting
Marketing is the real life]]> 2018-10-25 10:32:25 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852196 Marketing is the goal and strategy is the plan that you prepare to achieve that goal https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852199 2018-10-25 10:32:25 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852199 Marketing strategy is all the efforts put together that aligns with overall plan to share information and meet goals https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852259  
Marketing: efforts put together that are part of a marketing strategy

]]> 2018-10-25 10:32:43 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852259 Marketing 4Ps vs. Strategic Marketing Planning https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852300 2018-10-25 10:32:51 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852300 marketing: focused communication . strategic marketing: general planned communication https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852309 2018-10-25 10:32:55 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852309 Strategic Marketing : Smart Sales https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852348 2018-10-25 10:33:02 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852348 Marketing vc Strategic Marketing https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852355 Marketing: Seeking profit
Strategic marketing: Value creation]]> 2018-10-25 10:33:05 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852355 Strategic Marketing = effective competition https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852387 Marketing = promotion]]> 2018-10-25 10:33:12 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852387 https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852389 Marketing strategy is the long term goal in order to differentiate from the competitors]]> 2018-10-25 10:33:12 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852389 Strategic Marketing is a long-term view of the marketing. Only marketing is a short-term view (it's about tactics to reach strategic mkt, for example) https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852409 2018-10-25 10:33:18 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852409 Marketing vs Strat Mark https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852472 broad vs focus
global vs niche

]]> 2018-10-25 10:33:34 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852472 https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852501 Marketing: people and product
Strategic marketing: focus and efficiency ]]> 2018-10-25 10:33:41 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852501 Strategic Marketing = building relationships https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852505 2018-10-25 10:33:42 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852505 Marketing = Consumers Interested https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852547 2018-10-25 10:33:51 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852547 Marketing is a general theme of spreading information about your product. https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852550 2018-10-25 10:33:52 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852550 marketing tools , strategic marketing planning https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852569 2018-10-25 10:33:56 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852569 Marketing: Make good ads to be known https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852686 2018-10-25 10:34:34 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852686 https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852694 Marketing is a war to win on awareness
Stratgic Marketing is how to win the war and what you need to do]]> 2018-10-25 10:34:37 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852694 Strategic marketing https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852708 Its unique product and service 




]]> 2018-10-25 10:34:43 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852708 Marketing: Short-term https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852730 Strategic Marketing: long-term]]> 2018-10-25 10:34:50 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852730 https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852738 Market Strategy= long term]]> 2018-10-25 10:34:54 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852738 Marketing is a tool to make a product have the maximum outreach in the most efficient , unique & creative way possible #HaveANiceDay :) https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852774 2018-10-25 10:35:04 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852774 https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852778 Marketing=ads+benefits/ Strategic marketing= specific goals

]]> 2018-10-25 10:35:06 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852778 Strategic Capability vs. Dynamic Capabilities chrisboehm7 https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852800 Strategic is a long vision for the company to reach a goal and Dynamic the way emerging strategies are applied to new products to gain competitive advantage]]> 2018-10-25 10:35:10 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852800 Strategy Marketing: Planning coupled with all areas of the company https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852810 2018-10-25 10:35:12 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852810 Marketing https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852831 Picturing targeting
Marketing is the real life]]> 2018-10-25 10:35:18 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852831 Marketing is the goal and strategy is the plan to achieve that goal https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852849 2018-10-25 10:35:24 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852849 Strategic Marketing https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852887 Complete your objectives planes
Long term plannings]]> 2018-10-25 10:35:33 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852887 Strategic Marketing https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852926 is a strategy set from raw material to final outcome and finally delivering to customers 
 ]]> 2018-10-25 10:35:45 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852926 Marketing = Creating Awareness https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852940 2018-10-25 10:35:48 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852940 Apply 4Ps https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852990 2018-10-25 10:36:03 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296852990 Mk is client vs Strategic is long term https://padlet.com/vera_butkouskaya1/IMBA18/wish/296853031 2018-10-25 10:36:12 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296853031 strategic marketing is the grandfather of marketing https://padlet.com/vera_butkouskaya1/IMBA18/wish/296853087 2018-10-25 10:36:26 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296853087 Marketing is Product & Promotion and Strategic Marketing is Cross-Functional integration https://padlet.com/vera_butkouskaya1/IMBA18/wish/296853102 2018-10-25 10:36:29 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296853102 MKT https://padlet.com/vera_butkouskaya1/IMBA18/wish/296853109 to promote a product to customers 
Strategic mkt, is to promote products to right customers]]> 2018-10-25 10:36:32 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296853109 Short term vs. Long term https://padlet.com/vera_butkouskaya1/IMBA18/wish/296853197 2018-10-25 10:36:58 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296853197 Marketing: Management process https://padlet.com/vera_butkouskaya1/IMBA18/wish/296853365 Strategic Marketing: allocation of resources]]> 2018-10-25 10:37:40 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296853365 Marketing https://padlet.com/vera_butkouskaya1/IMBA18/wish/296853373 Marketing = Customer satisfaction ]]> 2018-10-25 10:37:42 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296853373 whole market vs targeted clients https://padlet.com/vera_butkouskaya1/IMBA18/wish/296854287 2018-10-25 10:40:57 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296854287 definition vs. application https://padlet.com/vera_butkouskaya1/IMBA18/wish/296855221 2018-10-25 10:41:49 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/296855221 vera_butkouskaya1 https://padlet.com/vera_butkouskaya1/IMBA18/wish/297018159 Short-term vs. Long-term]]> 2018-10-25 15:44:40 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/297018159 Book vera_butkouskaya1 https://padlet.com/vera_butkouskaya1/IMBA18/wish/297368867 Kotler, Philip and Gary Armstrong. 2005. Principles of Marketing. Upper Saddle River, NJ: Pearson/Prentice-Hall, 11th edition (or earlier)]]> 2018-10-26 13:15:55 UTC https://padlet.com/vera_butkouskaya1/IMBA18/wish/297368867