https://www.grandviewresearch.com/industry-analysis/swimwear-market#:~:text=Report%20Overview,6.8%25%20from%202024%20to%202030.

She loves to plan summer vacations with her girlfriends every year. She purchases items after she has saved up for them or receives them on her birthday and/or Christmas.

She has a high disposable income and loves to go on holiday as well to her parents’ house in Spain. She is always planning quick warm trips to get away from her corporate job.

These markets pulled together and made Araw understand the different industries.

I figured out what aesthetic I wanted then and found different fonts and logos. I then showed Dan the logos, who confirmed they looked good and represented the brand well. This allowed me to continue my work and figure out all my media channels and what I wanted the cohesive branding to look like.

Below is the experimentation stage of figuring out what I wanted my primary logo to look like.