Digital Business and Marketing Technologies by Irene Garcia https://padlet.com/iregarcia/g0ri7rc2gxce SeminarThursday11group5 en-us 2017-02-13 14:57:28 UTC 2023-04-20 01:56:57 UTC hello@padlet.com Social media https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154268039 Social media can be used to socialise with people who want to know about latest deals and offers. Also latest news and interactions. Twitter for example is very popular with organisations who want feedback from their customers.


]]> 2017-02-16 11:28:59 UTC https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154268039 Virtual Reality https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154270418 Virtual reality can be used for tutorials and demos.]]> 2017-02-16 11:46:42 UTC https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154270418 Mobile Commerce and Applications https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154270439 2017-02-16 11:46:50 UTC https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154270439 Social Media - What is it kylemcd https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154397208 Social media is websites and applications that enable users to create and share content or to participate in social networking. ]]> 2017-02-16 17:45:58 UTC https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154397208 Social Media - How can it be used in the field of marketing? kylemcd https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154397597 Social media can be use to advertise various deals and offers from an organisation. It can also be a selling point for organisations through social media, for example, on Facebook there is now an option to buy and sell things from people.  Another way that social media can be use is to communicate with customers and get their feedback on what can be improved and what they want from the organisation. ]]> 2017-02-16 17:46:51 UTC https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154397597 Social Media - Business Examples kylemcd https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154397810 Some examples of businesses using social media to their advantage would be organisations like Pizza Hut or Starbucks who use videos and pictures instead of just countless advertisements of their products in a long list. It looks better and feels like the companies are trying to reach out to their customers in an intimate way. ]]> 2017-02-16 17:47:22 UTC https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154397810 Social Media - Benefits and Limitations kylemcd https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154397996 Benefits of social media is that you can connect with millions of people across the globe in the click of a button. You can start your own page and advertise what you are selling, and then you can gain a following that can contribute to your growth as an organisation. Another benefit is you can connect with these followers and they can give you feedback on what you are doing well and what you can improve. Along with this, you can advertise to your followers and communicate with them. 

Limitations of social is, for example, not everyone is genuine. They could be asking questions about your organisation but infact they just want to "troll" your page and you have wasted your time. You do not know who is behind the computer. The face to face value is non existent. Another limitation could be that it can be hacked by people. No social media platform is safe from hackers and it can be hacked at anytime if there is no security in place. This can lead to your public profile being controlled by hackers and no one would know. This could be a risk to your reputation. ]]> 2017-02-16 17:47:51 UTC https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154397996 Virtual Reality - What is it https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154404261 Virtual reality is a computer-generated realistic simulation of a three-dimensional environment. This is created by using interactive software and hardware, and experienced or controlled by a persons movement of the body. A person will interact within the simulation through using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors. ]]> 2017-02-16 18:03:01 UTC https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154404261 Virtual Reality - How can it be used in the field of marketing? https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154404614 Virtual reality (VR) can be used to engage consumers when a business is creating a marketing campaign, promoting a product or service through using a VR headset. An example was Coca-Cola last Christmas as they created a virtual reality sleigh ride which was described like a roller coaster but you are Santa Claus flying over the country.  This was an effective way of showing their modern brand while giving the consumer an exciting experience.  The VR headset ensures consumers are more engrossed in the content in which an organisation is producing as there are less distractions and more attention on the message.  The VR experience can also be used to show off a location/facility or product through a 360 video. This can be used to create innovative content again enhancing the users experience.]]> 2017-02-16 18:04:01 UTC https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154404614 Benefits and Limitations of Virtual Reality https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154405762 Virtual Reality Marketing has started to grow and expand company's ability to have a truly unique experience online, also allowing consumers to interact with the brands in a completely new way. Virtual Reality has many benefits throughout the marketing sector. VR solves many problems marketers faced with engagements of consumers.
1.Immersive - allowing the consumers to wear a headset and be solely immersed in the content of the marketing, this means there is fewer distractions and allows organisations to portray the product.
2. Memories - Due to virtual reality's ability to make the consumer experience feel life like, Virtual Reality can give marketers the opportunity to provide their customers with the closest experience they can get from a product, service or place without actually physically being there.

The biggest limitation of virtual reality is the cost, this ranging from creating virtual reality the hardware and its equipment used in this process, which both cost a large amount of money. The process of creating virtual reality is relatively new in the marketing business and hasn’t been fully adapted in the industry, therefore a working progress to reach is full potential. 
]]> 2017-02-16 18:06:46 UTC https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154405762 Mobile Apps - what are they https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154431971 Apps are designed to run on devices such as mobiles, smartphones and tablet computers. The software application is developed specifically for these devices. Developers have to consider the hardware specifications due to severe competition from competitors creating similar apps. Once an app has been created, it is then tested using an emulator system which resembles the behaviour of the real system. There are services on offer which allow a business to advertise an app e.g. the App store being the main service for consumers to download apps.

]]> 2017-02-16 19:10:21 UTC https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154431971 Social media benefits https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154435733 There are many benefits to digital technologies through social media. Social media allows people to keep up to date with current changes in the market and potential gaps in the market. Social media also allows business people and businesses to connect with similar organisations. Social media allows people to communicate and share ideas if they can't do so face to face. ]]> 2017-02-16 19:20:27 UTC https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154435733 Social media limitations https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154438182 Where social media can be very usueful for business to promote their ideas and services, social media can also have negatives to it. Anyone can be on social media and anyone can say anything. Also social media can be a very opiniated network. An example of a social media platform potentially used is twitter. Twitter can help businesses connect but a better way for this to happen would be on LinkedIn as this is much more professional. ]]> 2017-02-16 19:28:30 UTC https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154438182 Mobile Apps - Business Example https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154443397 Virtuagym s a customised gym app with a professional fitness software that allows people to develop and create a fitness app. This software allows fitness businesses to connect with clients 24/7 and offer advice as well as services such as personal workouts and nutrition advice. it is a popular fitness app for Android and Iphone with over 8 million downloads to date. ]]> 2017-02-16 19:42:37 UTC https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154443397 Benefits and limitations of Mobile Apps https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154548701 Benefits of mobile apps continue to grow in modern day society with each one more advanced than the next. With now than more than 80% of UK citizens owning a smart phone these Apps are easily accessible to millions at the touch of a button and take seconds to download. This is very beneficial in the world of sport especially in the gym sector where it limits the amount of interaction between personal trainers and clients meaning they can reach more clientele at one time.

Limitations of Mobile Apps are to be expected as the industry is booming at the moment the market is flooded with similar ideas and applications meaning there is fierce competition within the industry . Also these Applications can be very problematic during the development stage as software constantly needs updated and this continues to be the case even after the app has been fully developed, regular updates are essential to keep the app relevant and bug free, see link below for 8 most common problems with mobile Apps ]]> 2017-02-17 10:32:43 UTC https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154548701 Specific Business Examples of Virtual Reality https://padlet.com/iregarcia/g0ri7rc2gxce/wish/154558155 Test driving a car through virtual reality makes a lot of sense as it allows you to feel the real life experience without having to go to a dealers
 Volvo created an app to support the launch of their XC90 SUV.  It puts you in the driving seat and allows you to ride through the country. With 175k views on YouTube it created huge interest on their new car.

Framestore VR Studio  partnered with Marriott in order to create a unique experience. Although a website or brochure can sell an experience for you, it cannot compete with the virtual reality experience. Marriot created this Virtual Reality inside a booth with effects such as heaters and wind jets to help make it feel lifelike, taking the consumers to places like Hawaii in order to sell the Marriott experience for couples. This allowed them to explore the accommodation, to look at the views, this selling the service like no other way.
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