-positioned as car company that sells quality cars 

Target audience

-Working adults that can afford a car

Mission

-To provide buyers with a durable and long lasting vehicle

Vision

-To provide sustainable mobility for all

Unique selling point

-Clean,sustainable and shared service for all

Values

-Discipline and creativity

Tagline

-passion for life

Brand promise

-110% committed to going the extra mile for our customers. We believe that service is a vital part of the job, and as such we have ensured that when you walk into a Renault dealership you will be greeted and offered the level of service that reflects this great brand.

Client: Renault

Target audience: Working adults that can afford a car

Platform: Youtube

Style + tone: Nostalgic tone

Key messages/big idea: Don't get caught up in life and spend time with your loved ones

Synopsis:  Parents surprised their son with a new car for him to ride on his way to the place he is moving to. The son brings his friends along the ride with him and they enjoy the journey. When the son returns in a week to visit, he finds his parents gone and his house ransacked.

Unique selling point: Not just a car but a means to connect you with your loved ones despite being apart

Call to action: To balance time between work and family and remember the people that matter

People: Working adults that can afford a car

Context + places: Protagonist moving out and parents surprise him with a new car for him to drive to his new apartment