Once I had decided to name the company Evikted Audio, I brainstormed a few different ideas for a logo. Using Photoshop and Canva pro I found some symbols and combined them to represent volume not being allowed in a house.

Chris Brittain has worked with me in the past, doing photography for the first Evikted event that happened March 15th 2024. We are both in the same events class and discussed combining skills to run and market the upcoming event at Patterns. He specialises in the areas of Photography, Marketing, Design and also dabbles in the finance section of the business. As the creator and owner of the business I predominantly focus in areas like Artist Leison, Bookings and communication, Merchandise and fund Evikted operations through my personal bank accounts. I also have involved another designer outside of Waterbear who created the poster and is working on an updated cleaner logo.

Chris and I work well as a team and communicate most days though social media channels, we also have had meetings together and have brainstormed to do lists in order of priority and go through + content. Chris has been great and proactive and on Tuesday we went for an artist photoshoot in different areas around Brighton. In addition Chris has worked on a multitude of marketing posts which have been used as ADs on instagram and helped give the event traction. He also has managed an excel spreadsheet of costings.

By being the key creator and owner of the brand I have been able to dictate roles and manage tasks by order of importance. In terms of my contributions I have included some screenshots on this padlet.

AIMS & OBJECTIVES (RATIONALE) for the event - why are you putting it on and what do you hope to achieve?

I am putting on the event predominantly to validate the brands position in the Brighton events music scene through hosting at the prestigeous club Patterns with a big well known headliner. Patterns management have confirmed I will considered for a weekend slot in 2025 providing this event does well enough. By hosting Original Sin this will give confidence to other artists and labels to work with us in the future.

Aside from growing the brand I intend to give more local artists a chance to perform and use the business to add creatively to an rich but sadly downtrending nightlife scene.

I have performed at the events so this also helps grow my personal career as a DJ and muscian.

WHO's performing? 

Inky Mckay x JNR x BOODIF x Tane/ B4B

L$H x Jack Fulford B2B

Kallide X Briggzy B2B

Original Sin

Skrappy x Ogstan B2B

• WHAT type of event are you running? 

Multi Genre rave - concert - club night

• WHERE will it be held? 

Patterns Nightclub, Brighton

• HOW will it be accessed? 

Predominantly walking and public transport with some private transport like ubers.

• WHEN will it happen? 

7th November 10-3

• WHO will be able to access it? (Target audience)  

Anyone above 18, mixture of students and some working professionals. Likely people interested in Drum and Bass music of any gender.

• HOW will you market and promote it? 

Multi-media advertsing with Instagram, Tiktok, Snapchat, Flyering and word of mouth.

• BUDGET APPLICATION* - where and how will your costs be spent? Break this down, pitch and justify your expenses and projected income for the event 

Chris Made a detailed table but here is the general summary.

Key Costs

Artist Hire: Orginal Sin £750

Venue hire: £480

Advertsing: £200

Other Costs: Rider + random £40

• EVIDENCE of your Event Development Log so far (individual journey) 

Have attached a few screenshots

I have learnt and grown a lot throughout this project as a professional and performer. Managing an events company can be challenging at times and I have realised the importance of having a team around you to help with different elements and offer their expertise. Although it wasn’t a smashing success there are lots of things I am proud of and things to learn from going into future events.

• Your organisational systems 

I started Evikted Audio in February 2024 and since then have done 3 events at Waterbear, a small festival and the most recent event at Patterns. The organisation has had help from friends and more recently now has Chris as a key player in the brand and another friend, Emily who has just joined offering her experience and help in poster creation and marking.

• Your communication strategies 

Evikted Audio has an email account and communicates through Instagram. We use different content platforms like Instagram, TikTok, Snapchat and in person methods to communicate information.

• Your individual research into venues, your own roles etc. 

As a DJ with friends in the industry, I have knowledge of different availabilities and booking costs for venues around Brighton. For example, Volks doesn’t have any weekend availability until late 2025 and its difficult to be accepted. Waterbear costs £100 to hire for students and Dust costs around £250. Patterns is the most expensive with a £480 hire cost which is the same regardless of the day of the week factoring operating costs. My role as director and owner of the brand is to do many things from artist liaison to marketing to financial management, delegating things where possible and required.

• Personal communication and decision-making: 

We have communicated in person and on WhatsApp and facetime as well as Instagram messages and texts.