Persona by Elijah

Confident Rachel Tay, 18 (Female)

squallleon9 — 2016-01-11 10:52:47 UTC

Shopping at A&F for 2 years

Student at SP DXPD

Motivations

squallleon9 — 2016-01-11 10:54:45 UTC

-Driven to live a fashionable lifestyle

-Driven to look and feel good about herself by exercising and wearing nice clothing

-Achieving her aspirations

Likes about A&F

squallleon9 — 2016-01-11 11:00:06 UTC

Dislikes about A&F

squallleon9 — 2016-01-11 11:00:12 UTC

-Not much sales promotions

-More variety is needed too

-Lack of accessibility as there is only one store which is in Orchard

-Doesn't agree on how customers of A&F must be of the elite physique

Needs

squallleon9 — 2016-01-11 11:00:51 UTC

Personality

squallleon9 — 2016-01-12 10:23:33 UTC

-Fashion-conscious

-Sociable

-Outgoing

-Takes pride in her own looks

- Ambitious

lokesiyan — 2016-01-12 14:10:10 UTC

Beliefs

madnessbla — 2016-01-12 14:14:24 UTC

-Believes in Feminism rights

-Looks play a part in success as well as a good personality

-Believes one must become a maverick in life and challenge all the norms

squallleon9 — 2016-01-12 14:21:43 UTC

Philosophies

madnessbla — 2016-01-12 14:28:03 UTC

One must first look the part to play the part.

Aspiration

madnessbla — 2016-01-12 14:29:11 UTC

Wants to become a fashion designer and also a fashion model

Hobbies

madnessbla — 2016-01-12 15:22:11 UTC

Loves to shop for fashionable/trendy clothings

Designing clothes

supaing — 2016-01-13 00:40:40 UTC

Must have more variety in clothing

supaing — 2016-01-13 00:40:51 UTC

Clothing must fit her style (Fashionable and trendy style)

supaing — 2016-01-13 00:41:06 UTC

Offer her value for money

supaing — 2016-01-13 00:41:25 UTC

Easy accessibility

supaing — 2016-01-13 01:55:59 UTC

Comfortable & Durable

supaing — 2016-01-13 01:56:11 UTC

Able to find her type of fashionable and trendy clothing

supaing — 2016-01-13 01:56:43 UTC

The brand is a big selling point and attracts not just her but other people too.

supaing — 2016-01-13 01:57:23 UTC

Layout of the store is classy and historical

At the same time dark, mysterious and enchanting

supaing — 2016-01-13 01:57:54 UTC

Pricey but clothing are of premium quality

supaing — 2016-01-13 01:58:11 UTC

Great customer service

supaing — 2016-01-13 01:58:29 UTC

Quality of clothing is superb

supaing — 2016-01-13 09:54:36 UTC

Quality of Clothing must be good and it must be comfortable and durable

Solutions

supaing — 2016-01-13 09:55:25 UTC

Easy-going David Lee, 20

madnessbla — 2016-01-13 15:28:23 UTC

Shopping at A&F for 2 Years

Studying at SP DBID

Beliefs

madnessbla — 2016-01-13 15:29:56 UTC

-Believes in trusting in himself

-How others see him is important

Personality

madnessbla — 2016-01-13 15:30:02 UTC

-Easy-going and casual

-Isn't very outspoken

Philosophies

madnessbla — 2016-01-13 15:30:08 UTC

"It's not about being better than everyone else. It's about being better than who you were yesterday

Aspirations

madnessbla — 2016-01-13 15:30:17 UTC

Aspires to be a fitness trainer

Hobbies

madnessbla — 2016-01-13 15:30:22 UTC

-Gymming, exercising

-Plays basketball as well as badminton

Motivations

madnessbla — 2016-01-13 15:30:29 UTC

Dislikes about A&F

madnessbla — 2016-01-13 15:33:31 UTC

Likes about A&F

madnessbla — 2016-01-13 15:33:42 UTC

Needs

madnessbla — 2016-01-13 15:33:49 UTC

Solution

madnessbla — 2016-01-13 15:34:13 UTC

squallleon9 — 2016-01-14 14:06:45 UTC

Use materials like cotton instead of polyester or poly-cotton to make clothing. Using these materials ensures the premium quality of the clothing, comfort and durability will follow naturally

squallleon9 — 2016-01-14 14:13:56 UTC

More colors and designs need to be available. Occasionally have limited edition designs so as to invigorate customers and cause them to want to shop there more. Have an exclusive monthly edition of clothing eg. January Blues etc.

squallleon9 — 2016-01-14 14:20:14 UTC

More colors and designs need to be available. Occasionally have limited edition designs so as to invigorate customers and cause them to want to shop there more.

squallleon9 — 2016-01-14 14:20:33 UTC

Use more materials like cotton, not polyester or poly-cotton so as to maintain the premium quality of the clothing. Comfort and durability of the clothing would come naturally

squallleon9 — 2016-01-14 14:23:50 UTC

More colors and designs need to be available

squallleon9 — 2016-01-14 14:24:19 UTC

Occasionally have limited edition designs to reinvigorate customers to want to shop there because they know there is something different there

squallleon9 — 2016-01-14 14:27:10 UTC

Have exclusive monthly editions of clothing (for graphic tees etc.) that has a certain concept to it which is related to the month e.g. January Blues etc. so as to provide customers with something to look forward to on a monthly basis

squallleon9 — 2016-01-14 14:33:44 UTC

Set up at least one store in the NSEWC of Singapore. This would reduce the inconvenience for the customers as the stores would be closer to their homes

squallleon9 — 2016-01-14 14:36:55 UTC

MUST offer premium quality clothing that justifies the premium pricing

squallleon9 — 2016-01-14 14:37:13 UTC

January Blues i saw it in Spotify as one of the automated albums so i just bomb here LOL

squallleon9 — 2016-01-14 14:39:55 UTC

Customer service needs to be great so as to enhance the personal experience for customers

lokesiyan — 2016-01-14 16:38:03 UTC

Have surprise bags with different clothing inside (maybe about 3-4) which are more expensive when bought individually- the only catch is that what's inside the bag is a surprise and cannot be chosen/traded/refunded.

lokesiyan — 2016-01-14 16:39:52 UTC

There could be machines set up around the store with their catalog and there can be a very short personality/style quiz which will recommend them a series of clothes in A&F which suits them best, then redirect them to whichever area the clothes are located at.

lokesiyan — 2016-01-14 16:50:25 UTC

Monthly design contest for consumers to design a clothing that they would like to see in A&F and if it gets chosen they will win some kind of reward ( the product they designed & a A&F gift card or something)

.

lokesiyan — 2016-01-14 16:52:09 UTC

lokesiyan — 2016-01-14 16:52:59 UTC

Sales promotion

lokesiyan — 2016-01-14 16:59:12 UTC

A section in the store for 'seasonal' clothing? Or rather an events-season kind of thing. For example when it's around the end of the year there would be more proms, and in the start of the year New Year, then there's other events such as Christmas,

IDK whether is needed catagoreese

madnessbla — 2016-01-14 17:12:00 UTC

lokesiyan — 2016-01-17 12:07:15 UTC

Good personal experience

lokesiyan — 2016-01-17 12:07:22 UTC

Perhaps an area for him to wait while his girlfriend is busy shopping

Advertising Strategy/Marketing

supaing — 2016-01-17 12:07:45 UTC

supaing — 2016-01-17 12:07:58 UTC

Monthly fashion Catalog (on Website)

supaing — 2016-01-17 12:08:34 UTC

Active Social Media Sites

supaing — 2016-01-17 12:10:04 UTC

Facebook: Update/Ad/Contest Entry

supaing — 2016-01-17 12:10:39 UTC

Instagram: Sales promo/OOTD

supaing — 2016-01-17 12:11:01 UTC

YouTube: Interviews/Open mic vids/Engaging with YouTubers & Bloggers

supaing — 2016-01-17 12:11:48 UTC

Engaging famous Singapore Bloggers/YouTubers

Clothing

supaing — 2016-01-17 12:15:25 UTC

Casual

supaing — 2016-01-17 12:15:30 UTC

Seasonal/Specials

supaing — 2016-01-17 12:15:43 UTC

supaing — 2016-01-17 12:16:23 UTC

Cotton/Poly-cotton

supaing — 2016-01-17 12:17:02 UTC

Chiffon

Signature Colors

supaing — 2016-01-17 12:18:22 UTC

supaing — 2016-01-17 12:18:28 UTC

Black

supaing — 2016-01-17 12:18:33 UTC

Navy

supaing — 2016-01-17 12:18:41 UTC

Maroon

supaing — 2016-01-17 12:18:46 UTC

Gray

supaing — 2016-01-17 12:18:52 UTC

White

supaing — 2016-01-17 12:21:26 UTC

Flannels

supaing — 2016-01-17 12:22:49 UTC

Flannel

supaing — 2016-01-17 12:23:16 UTC

Flannel/Demin shorts/white tops

Trendy

supaing — 2016-01-17 12:25:56 UTC

Classy

supaing — 2016-01-17 12:26:07 UTC

supaing — 2016-01-17 12:26:49 UTC

lookbook

supaing — 2016-01-17 12:30:29 UTC

Classy/Casual

supaing — 2016-01-17 12:34:52 UTC

Ripped Jeans

supaing — 2016-01-17 12:36:20 UTC

Man (Special)

supaing — 2016-01-17 12:38:08 UTC

supaing — 2016-01-17 12:39:43 UTC

lokesiyan — 2016-01-17 12:40:58 UTC

supaing — 2016-01-17 12:41:03 UTC

supaing — 2016-01-17 12:43:16 UTC

For special occasions

supaing — 2016-01-17 12:45:10 UTC

Special occasion

Pantone color of the year Special

supaing — 2016-01-17 12:49:46 UTC

supaing — 2016-01-17 12:50:12 UTC

supaing — 2016-01-17 12:51:58 UTC

Skirt

madnessbla — 2016-01-17 12:52:49 UTC

supaing — 2016-01-17 12:57:19 UTC

madnessbla — 2016-01-17 12:58:26 UTC

madnessbla — 2016-01-17 13:00:42 UTC

madnessbla — 2016-01-17 13:01:52 UTC

supaing — 2016-01-17 13:18:26 UTC

supaing — 2016-01-17 13:19:20 UTC

supaing — 2016-01-17 13:20:28 UTC

supaing — 2016-01-17 13:23:31 UTC

Girls

Layout/Interior

supaing — 2016-01-17 13:23:51 UTC

Girls (1st Floor)

supaing — 2016-01-17 13:24:13 UTC

supaing — 2016-01-17 13:24:56 UTC

Man (2nd Floor)

supaing — 2016-01-17 13:25:23 UTC

supaing — 2016-01-17 13:27:10 UTC

supaing — 2016-01-17 13:29:49 UTC

Website

supaing — 2016-01-17 13:30:39 UTC

supaing — 2016-01-17 13:33:02 UTC

Special Season Clothes

Underground

supaing — 2016-01-17 13:38:11 UTC

supaing — 2016-01-17 13:39:05 UTC

supaing — 2016-01-17 13:39:59 UTC

supaing — 2016-01-17 13:44:31 UTC

supaing — 2016-01-17 13:46:34 UTC

First Preference

supaing — 2016-01-19 08:31:38 UTC

supaing — 2016-01-19 08:49:09 UTC

Summer Dress

Exterior

supaing — 2016-01-19 09:04:20 UTC

supaing — 2016-01-19 09:04:42 UTC

WELCOMING

madnessbla — 2016-01-20 00:27:11 UTC

Add in a cafe to enhance the user experience and also a place to relax

madnessbla — 2016-01-20 00:58:47 UTC