Although reformation and faithfull the brand have similar price ranges, the products they sell very slightly. Reformation focuses on more chic, feminine and sustainable everyday wear, whereas Faithfull the brand offer more bohemian, wanderlust aesthetic clothing, all made ethically in bali.

House of cb focusses of bodyconn dresses made using polyester and has a “very poor” sustainability rating. Their price ranges is between $49 and $209. Reformation is often praised for its high quality products while still remaining sustainable, with connections with A-list celebrities. It also emphasises the importance of transparency when it comes to the production of their products.

Sustainability is a less prominent feature in the company, Sandro.