Solution by Haresh Anand

Freeze dried live feed

2024-01-06 13:44:03 UTC

Freeze drying will increase the shelf life and the freeze-dried products will also be able to be sold on e-commerce platforms

Pros: has a longer shelf life and can be sold on e-commerce platforms

Cons: Takes a lot of effort and the amount of insects per volume drops to 30%

Free sampling

2024-01-06 13:44:09 UTC

Offer free samples to businesses or consumers so that they can try the products and increase brand awareness

pros: Increase awareness of Werms, consumers are able to use the product and confirm its quality

cons: Consumers may just take samples and not make returning purchases, incurring losses

Sell live feed directly to businesses for their usage

2024-01-06 13:46:40 UTC

WERMS can sell live fish feed directly to fish shops so that they can feed their fishes with these live feed

pros: They help fishes to grow bigger and healthier as live feed has more protein. Fish shops would benefit as their fishes will grow bigger and healthier

cons: does not increase brand awareness

Sell live feed to businesses

2024-01-06 13:47:54 UTC

Werms can sell live feed directly to businesses and these businesses can resell the live feed

Pros: Increase awareness since their food is on display

Cons: Hard to convince vendors since their suppliers are from Malaysia and they sell by consignment

Promote Werms through social media channels

2024-01-06 13:48:23 UTC

We can promote Werms and their products through various social media channels and hashtags related to fishes

pros: increase brand awareness, able to target certain target market

cons: may be difficult to get people's attention

Improve Werms website design

2024-01-06 13:48:45 UTC

Werms can improve its website design so people can navigate it easier leading to more purchases

pros: An improved website is easier to navigate

Cons: Costly and takes extra effort for the website to be done and well managed