The Societal Marketing Concept by Snehal https://padlet.com/Snehal_thl/fw5seemptems2nj5 Marketing Philosophy - Principles of Marketing en-us 2021-04-07 10:11:51 UTC 2025-04-25 15:13:27 UTC hello@padlet.com What is the Societal Marketing Concept? Snehal_thl https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390794824 The idea that a company’s marketing decisions should consider consumers’ wants, the company’s requirements, consumers’ long-run interests, and society’s long-run interests. 

This concept is also termed as “the human concept,” “the intelligent consumption concept,” and the “ecological imperative concept.”]]> 2021-04-07 10:23:03 UTC https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390794824 Snehal_thl https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390825650 2021-04-07 10:37:42 UTC https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390825650 Emphasis Snehal_thl https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390833539 Societal Marketing emphasizes on social responsibilities and suggests that to sustain long-term success, the company should develop a marketing strategy to provide value to the customers to maintain and improve both the customers and society’s well being better than the competitors.]]> 2021-04-07 10:41:18 UTC https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390833539 3 Considerations Snehal_thl https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390840795
  • Society (Human Welfare)
    Companies must make sure the products, services, actions, investment innovations servers society first.
  • Consumers (Satisfaction)
    Products and services should be satisfying the consumer’s needs.
  • Company (Profits)
    Building long-term customer relationships, being socially responsible, and providing satisfactory products are important for profit-making and wealth maximization.

    • ]]>     2021-04-07 10:44:26 UTC https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390840795     Objectives Snehal_thl https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390845281
  • To maintain a long-term relationship with customers.
  • To create a better image in the society for the company than it’s competitors.
  • To carry out its social responsibilities.
  • Developing community awareness towards its brands.
  • To carry out its social responsibilities.
  • To increase the consumer base and market share.

    • ]]>     2021-04-07 10:46:42 UTC https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390845281     Advantages/ Benefits Snehal_thl https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390846034
  • It helps to build a better image for the company.
  • It gives a competitive advantage over the competitors.
  • Useful in customer retention and long-term relationships.
  • Increases sales and market share.
  • Facilitate expansion and growth in the long term.
  • Products and company policies should prioritize social welfare and society in general.
  • Economic resources are properly used.
  • Societal marketing raises the living standard of people in society.
  • It ensures economic planning more significant and more fruitful to society.

    • ]]>     2021-04-07 10:47:07 UTC https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390846034     Instruments Snehal_thl https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390854857
    Philip Kotler identified four categories of products based on long-term benefits and immediate satisfaction:

    • Deficient products bring neither long-run nor short-term benefits.
    • Pleasing products bring a high level of immediate satisfaction but cause long-term harm long in society.
    • Salutary products bring low short-term satisfaction, but Benefit society in the long run.
    • Desirable products bring both long-run benefits and immediate satisfaction.

    Based on societal marketing, Kotler suggested deficient products must be eliminated from the market.


    The pleasing and salutary products need modification to bring both long-run benefits to society and immediate satisfaction to the consumer.

    ]]>     2021-04-07 10:51:28 UTC https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390854857     Examples Snehal_thl https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390858497
  • The Body Shop: The body shop is a natural cosmetic, skincare, perfume Company. The company uses plant-based ingredients to make its products and it does not test its products on animals. So this product is a perfect example of societal marketing.



    • CocaCola releases an ad that shows people of different ethnicities and singing “America is Beautiful” in different languages.
    ]]>     2021-04-07 10:53:19 UTC https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1390858497     Snehal_thl https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1394348000 2021-04-08 04:52:22 UTC https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1394348000 Example 1 https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1394734850 The Body Shop
    The body shop is a natural cosmetic, skincare, perfume Company. The company uses plant-based ingredients to make its products and it does not test its products on animals. So this product is a perfect example of societal marketing.]]>     2021-04-08 07:19:25 UTC https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1394734850     Example 2 https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1394743899
  • CocaCola releases an ad that shows people of different ethnicities and singing “America is Beautiful” in different languages.

    • ]]>     2021-04-08 07:23:01 UTC https://padlet.com/Snehal_thl/fw5seemptems2nj5/wish/1394743899