https://padlet.com/j_moraes10/fv5j57thl1m8 Print advertisement en-us 2017-01-08 01:05:34 UTC 2026-02-22 13:29:36 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Growing.png j_moraes10 https://padlet.com/j_moraes10/fv5j57thl1m8/wish/145834264  Here is one of their print advertisement.
Retrieved from: http://www.coroflot.com/Jsands222/SolarCity-Campaign]]> 2017-01-08 01:11:56 UTC https://padlet.com/j_moraes10/fv5j57thl1m8/wish/145834264 j_moraes10 https://padlet.com/j_moraes10/fv5j57thl1m8/wish/145888593   Solarcity is a solar energy provider in the USA and the leaders in the market. Their success comes from their ability to attract and retain customers year after year. The company has used market segmentation demographics, geographical 
or social characteristics to focus their marketing efforts. As more Americans become aware of alternative ways to produce and deliver energy, Solarcity has been making the transition to clean energy possible by offering great finance options for different classes of customers whether they want to lease, purchase, or sign up for the power purchasing agreement with no cost upfront and full warranty of all parts of the system. ]]> 2017-01-09 00:38:44 UTC https://padlet.com/j_moraes10/fv5j57thl1m8/wish/145888593 j_moraes10 https://padlet.com/j_moraes10/fv5j57thl1m8/wish/145890610 SolarCity was founded by two determined brothers who wanted to create a better way to produce and deliver clean and more affordable energy. Founded in 2006 in California, SolarCity has become America’s #1 full-service solar provider. ]]> 2017-01-09 01:21:35 UTC https://padlet.com/j_moraes10/fv5j57thl1m8/wish/145890610 j_moraes10 https://padlet.com/j_moraes10/fv5j57thl1m8/wish/145891168   Solarcity could improve its' communication by: 

• Mentioning that the company offers full warranty on all its products. It is a great way to encourage homeowners couples, between 35-55 years, and college educated consumers who have a high perception risk to feel more comfortable with the investment.
• Adding the company's website address on the ad in order to encourage customers to visit the home page and participate on the forums with questions and concerns. That is a great way to receive feedbacks from customers on how much they liked the ad.
• Reminding consumers that they are eligible for state and federal government incentives for investing in renewable energy up 65% of the final cost of the system. That is a big incentive that most customer would be really happy to know if they were eligible to receive. Also, by letting the customers know that they are the number one solar energy provider gives the customer

]]> 2017-01-09 01:33:12 UTC https://padlet.com/j_moraes10/fv5j57thl1m8/wish/145891168 j_moraes10 https://padlet.com/j_moraes10/fv5j57thl1m8/wish/146146907    In summary, this has been a great opportunity to use a different platform to do the post board. I like the tools and the website very much, even easier than Powerpoint in my opinion. As far as the presentation went,  I picked a print ad from Solarcity company, in which I am passionate about. Companies use advertisement to communicate, or inform consumers about their products or services they offer. With that said, companies must design a persuasive message that will stand out and make an impact on consumers buying habits. There are serious studies that revealed the positive impact of advertisements on consumer behavior as well as the purchase decision process is significant (K Rama, M. R., & Adinarayana Rao, 2012). 
 By analyzing the tools that Solarcity uses to communicate with consumers, it helped me gained better understanding of their decision making process for the kind of channels of communications they use and who their target audience are. Solarcity uses the narrowcasting model of communication on magazines such as Home Power Magazine, in which the subscribers fit their target audience- families of homeowners between 35-55 years old, college educated who lives in areas with lots of sunshine with an average energy bill of at least $150. The company also launches their ads on social media websites such as Facebook, Twitter, and Youtube in which allow the marketing team to receive an almost instant feedback from consumers, therefore they can easily measure how successful the ad is performing. 
   On the ad, the catchy title " Let the sun do the work" is a great way to make customers aware of there is little or no maintenance required when switching to solar energy since the sun is there almost every single day. In addition, the main points of the ad is to persuade and attract consumers to save money by switching to a cleaner produced energy. These types of ads are very powerful because it stress the benefits of the product in a very positive message with a three win situation where the consumers, the company, and environment wins. By using the line in bold: " #1 solar energy provider, solarcity tries to persuade high perceived risks consumers- low incomers, rural areas, between 45-65 years old, without a college degree- that the company is the leading provider for the service, and there is a good reason why their customers rate them as a great choice.  ]]> 2017-01-10 01:05:07 UTC https://padlet.com/j_moraes10/fv5j57thl1m8/wish/146146907