aged 18 to 67

target segment of interviewees: motorcyclists

Psychographic: active motorcyclists

Geographic: Singaporeans

Behavioural: mix of people who are budget conscious and people who freely spend

total amount of people interviewed:25

mix of both upfront interviews and online interviews

also a mix of friends, acquaintences and strangers

road hazards

• potholes

• blind spots

• other drivers

• cyclists

• padestrians

• road debris on the floor popping tires, etc

• weaker braking power

• lane splitting is unsafe

• oil spills

• rainy weather

• slippery roads

• limited visibility

• some roads too rough and bumpy

other random issues

• being wet

• arm tired from revving the throttle

• motorcycle heat when staying still

• very noisy when riding

• bike weight abit too heavy to manuveur especially at slow speeds

• height issues

• air pollution

• bike maintenence

• ERP

• bike breaking down especially on uphills

• Motorcycle gear and accessories being overpriced