https://padlet.com/40095552/ftppfbt5hl6n5su8 Made with a little mischief en-us 2022-03-24 15:29:41 UTC 2023-02-14 11:13:08 UTC hello@padlet.com 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2113585296 This report gave me an insight to the trends for the upcoming Autumn/Winter season. Based on this report, I originally selected the trend 'Peak Performance' for my trend report, however I found it difficult to build upon this report and find extra information on this trend for 2022, as it was an already popular trend in 2021, done by brands such as Miu Miu.]]> 2022-03-25 10:57:17 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2113585296 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2113590333 I used this to gather information on the colour palette for the AW 22 season. I discovered that bright colours and neutral colours are the most popular for the upcoming season]]> 2022-03-25 11:01:50 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2113590333 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2136860566 Once I had chosen my new trend of 'Cozy up' & 'Supreme comfort', I wanted to look at the key items for different product categories to see if any related to my trend. I found here that the slipper silhouette was a key item for A/W 22 as well as being relevant for my trend]]> 2022-04-08 19:47:57 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2136860566 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2136861496 Once I had chosen my new trend of 'Cozy up' & 'Supreme comfort', I wanted to look at the key items for different product categories to see if any related to my trend. I found here that the balaclava's, hoods and padding were key for A/W 22 as well as being relevant for my trend]]> 2022-04-08 19:48:48 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2136861496 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2136861990 I used this to gather information on the colour palette for the AW 22 season. I discovered that bright colours and neutral colours are the most popular for the upcoming season]]> 2022-04-08 19:49:22 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2136861990 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2136862391 Once I had chosen my new trend of 'Cozy up' & 'Supreme comfort', I wanted to look at the key textiles for the season to see if any related to my trend. I found here that the brushed wool was a key textile for A/W 22 as well as being relevant for my trend. It also introduced me to RMS Mohair, which is a sustainable alternative to mohair wool which comes from the Angoran goat and has ethical issues]]> 2022-04-08 19:49:50 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2136862391 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149147203 I looked at this review for my comp shop to see if my brand or if any of its competitors were keeping up with the colour trends for the season, the main ones being dopamine brights, and neutral whites]]> 2022-04-19 19:14:39 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149147203 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149147976 I looked at this review for my comp shop to see if my brand or if any of its competitors were keeping up with the trends for the Spring/Summer season which would currently be in store as I completed my comp shop]]> 2022-04-19 19:15:15 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149147976 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149148784 I looked at this to compare it to my EDITED pattern analysis for my brand and its competitors to see if the patterns they currently have on their website are on trend]]> 2022-04-19 19:15:51 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149148784 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149149668 I decided on the flared jeans as my trend item for my comp shop and decided to go on WGSN to see if they mentioned anything about the flared jeans. WGSN mentioned flared jeans being an emerging trend for pre-summer which is the time we are while the comp shop was being carried out]]> 2022-04-19 19:16:34 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149149668 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149150319 I decided on the black blazer as my core item for my comp shop and decided to go on WGSN to see if they mentioned anything about the blazer. WGSN mentioned blazers being a trend for pre-summer, which is the time we are while the comp shop was being carried out, despite being on a decline compared to last year]]> 2022-04-19 19:17:06 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149150319 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149151200 WGSN noted the blazer as being a core outerwear item this season which was great as I used the black blazer as my core item for my comp shop]]> 2022-04-19 19:17:49 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149151200 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149159691 I used the ACORN website to help identify the target customer for ZARA. I knew that ZARA targeted both Gen Z and Gen Y, so I found a profile that I believe best describes them both]]> 2022-04-19 19:24:16 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149159691 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149160021 I created a survey and placed it on my Instagram in hopes of gaining an insight into the ZARA customer. I asked that people who shop at ZARA fill out the survey and I got 22 responses in a 24 hour period. I asked demographic questions, as well as other questions including how they like to shop at ZARA, how they find the website, sustainability and the features of the ZARA app. I believe that the results could with information for my customer profile and my SWOT analysis]]> 2022-04-19 19:24:31 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149160021 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149160291 I looked on EDITED for their trends for A/W 22 and discovered 'Cozy up' which I chose for my trend report as I believed that it would be a good match for my brand and I felt more confident about this choice as researched further. WGSN also mentioned this trend but under a different name 'Supreme Comfort']]> 2022-04-19 19:24:46 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149160291 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149226817 The ZARA website was used to gain information for the brand report and comp shop. They had links to their sustainability page also which provided an insight on the stops they taking towards a more sustainable future]]> 2022-04-19 20:19:43 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149226817 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149227139 I looked at the ASOS website as a competitor for ZARA ]]> 2022-04-19 20:19:59 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149227139 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149227488 I looked at the Bershka website as a competitor for ZARA ]]> 2022-04-19 20:20:21 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149227488 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149227805 I looked at the H&M website as a competitor for ZARA ]]> 2022-04-19 20:20:37 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149227805 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149228145 I looked at the Mango website as a competitor for ZARA ]]> 2022-04-19 20:20:58 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149228145 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149230574 The Inditex website gave me an insight into ZARA as a brand as well as what Inditex have earned with the last year. I was also able to use this website to look into Bershka as I used them as a competitor of ZARA in my comp shop]]> 2022-04-19 20:23:03 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149230574 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149231852 I produced a moodpboard of all the images I took during my comp shop. I looked at the brands ZARA, H&M, Flannels, Mango, Bershka, Stradivarius and Pull&Bear ]]> 2022-04-19 20:24:14 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149231852 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149232273 I looked at ZARA, H&M, Bershka, Mango and ASOS's social media presence across 5 platforms. These platforms were Instagram, TikTok, YouTube, Twitter and Spotify. ]]> 2022-04-19 20:24:38 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149232273 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149234736 This website spoke about how ZARA have entered the metaverse and launched a new metacollection with Zepeto. It features products that can be worn inside and outside of the verse. This was great to use for my SWOT analysis ]]> 2022-04-19 20:26:49 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149234736 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149241976 This website allowed me to understand ZARA better as a brand and as to how and why they are so successful. It was useful information for my SWOT analysis]]> 2022-04-19 20:33:19 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149241976 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149254132 VOGUE runway allowed me to access designers RTW collections for the Fall 2022 season which have been used in my trend report]]> 2022-04-19 20:44:54 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149254132 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149254912 WWD runway allowed me to access designers RTW collections for the Fall 2022 season which have been used in my trend report]]> 2022-04-19 20:45:44 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2149254912 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2150666882 This report was useful into giving an insight on different strategies to capture the attention of Gen Z. Some strategies included fast delivery and returns, easy payment methods and using the metaverse and social media. Looking at this report allowed me to see if my chosen brand, ZARA, was doing any of these things; some of which they are (entering the metaverse and indirectly using social media).]]> 2022-04-20 16:43:08 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2150666882 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2150668718 This report showed all the advances ZARA have made digitally and technologically in order to future-proof their company. It showed how ahead ZARA are in comparison to their competitors ]]> 2022-04-20 16:44:24 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2150668718 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2152602583 2022-04-21 19:42:45 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2152602583 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2152603006 2022-04-21 19:43:11 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2152603006 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2152603422 2022-04-21 19:43:37 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2152603422 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2152603820 2022-04-21 19:44:02 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2152603820 40095552 https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2152604239 2022-04-21 19:44:25 UTC https://padlet.com/40095552/ftppfbt5hl6n5su8/wish/2152604239