Grade 11. Business Management by Suraj Tp https://padlet.com/SurajTP/fow8tnbz4jb0 Unit. 4 _Marketing en-us 2020-02-06 09:28:36 UTC 2025-05-29 11:39:09 UTC hello@padlet.com Suraj SurajTP https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911786270 Dear all. Welcome to Padlet

Double click on the screen and upload your answer]]> 2020-11-11 07:17:01 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911786270 Stephen https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911797286 2020-11-11 07:21:32 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911797286 NO.2 Christina https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911797356 2020-11-11 07:21:33 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911797356 Jessica https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911797942 2020-11-11 07:21:48 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911797942 AAAAAshley https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911798120 Horizontal :  1. Exxon and Mobil  2. Microsoft & Yahoo!
Vertical: Starbucks and TaTa
Lateral:
Conglomerate: Walt Disney Company and American Broadcasting Company

11.16 Video
1. pooling resources in order to be more effective and more cost effective
2. VW cost-saving also be a big motive for entering 
3. benefit in organization production and reorganizing  production

11.17 Star alliance
1.Star Alliance is the world's largest global airline alliance. Founded on 14 May 1997, its current CEO is Jeffrey Goh and its headquarters is located in Frankfurt am Main, Germany. As of April 2018, Star Alliance is the largest of the three global alliances by passenger count with 762.27 million.
2.https://vimeo.com/414243855
3. Benefit: To passengers:  ]]> 2020-11-11 07:21:53 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911798120 Grace💃 https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911798124 2020-11-11 07:21:53 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911798124 Lucy🦄️ https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911801455 Horizontal Integration：
1. United Airlines and Continental Airlines(2010)
2. Heinz and Kraft(2015)
3. Walt Disney and Pixar Animation Studios(2006)
4. Facebook and Instagram(2012)
5. Arcelor and Mittal

Conglomerate:
the Walt Disney Company and the American Broadcasting Company

Vertical Integration:
]]> 2020-11-11 07:23:08 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911801455 Kelsey https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911803567 1.Conglomerate M&As
Wanda merged with Legendary Pictures of the US
2. horizontal 
Didi chuxing purchase uber China
3.vertical

]]> 2020-11-11 07:24:01 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911803567 Thomas https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911811136 Alliances offer a win-win solution for passengers and airlines. For passengers, they open up more destinations with their home airlines, ease booking and flight connections, and offer more ways to use air miles and elite benefits.

For airlines, they allow the marketing of more destinations, and to more customers, without the need to operate flights themselves. By combining networks, member airlines can offer flights to many more destinations than they could on their own. There are many cases of this working well at scale.
]]> 2020-11-11 07:27:13 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911811136 Myles https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911812745 Horizontal Integration
1，In May 2010, United Airlines (known then as UAL Corporation) acquired Continental Airlines. 

Vertical Intergration
ZARA，the Spanish based company has successfully completed its backward integration and is doing business through its large retail stores around the world.

]]> 2020-11-11 07:27:51 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911812745 ATL Activity - 'Think like Ferrari' https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911828039 Watch the movie clips 1 & 2 and read the article to answer the following questions:

1. Explain the reasons why Ford's marketing manger suggested the above statement.

2. Why do you think that Ford is interested in Ferrari's business plans (Le mans racing)

3. "And then Ferrari will go down in the history as the greatest car manufacturer of all times" Explain the possible reasons why Ford's marketing manager think so?]]> 2020-11-11 07:34:10 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911828039 charlie https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911830680   Horizontal integration:
1.Microsoft --- Nokia (2013)
2.Alibaba ------- Netease Koala (2019)

Conglomerate M and As
1.Google ---- Android  (2005)

lateral integration
1.Disney ------   Marvel  (2009)

]]> 2020-11-11 07:35:14 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911830680 Jack https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911835577 Horizontal Integration :
1.  Apple and NeXT (1997)
2. Disney and Pixar 2006）
3. Exxon and Mobil (1998)

Vertical Integration : 
1. The Walt Disney Company and ABC




]]> 2020-11-11 07:37:15 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911835577 Alan https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911870749 Horizontal integration 
·HUYA & DOYU
·

Vertical integration 
 ·apple & P.A. Semi

Lateral integration 
·Windows & Hexadite

Conglomerate M&As
·Morgan Stanley & 
NANFU]]> 2020-11-11 07:51:46 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911870749 Grace 👍 https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911871780 2020-11-11 07:52:10 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911871780 🍓Christina https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911907200 Horizontal integration： 
1. Microsoft will buy ZeniMax for $7.5 billion
2. Vans owner bought supreme for $2.1 billion

Vertical integration: 
1. Amazon expanded from an online retailer of books to become a publisher with its Kindle platform
2. Zara, from design to manufacture to retail

Lateral integration:
1. United Technologies and Raytheon Company would combine in an all-stock merger of equals.
2. Bristol-Myers Squibb will  acquire Celgene in  $74 billion deal.

Conglomerate:
1. Uber bought Postmates, U.S. delivery food service for 2.65 billion
2. AstraZeneca and Gilead Sciences]]> 2020-11-11 08:05:56 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911907200 Limm https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911916929 Horizontal integration：
1. Wernham Hogg and Dundler Mifflin

Lateral integration:
1. Facebook and Instagram
2. Disney and Pixar

]]> 2020-11-11 08:09:57 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/911916929 Lucy https://padlet.com/SurajTP/fow8tnbz4jb0/wish/929928045 members
  • Aegean Airlines
  • Air Canada
  • Air China
  • All Nippon Airways
  • Air India
  • Air New Zealand
  • Asiana Airlines
  • Austrian Airlines
  • Avianca
  • Brussels Airlines
  • Copa Airlines
  • Croatia Airlines
  • EgyptAir
  • Ethiopian Airlines
  • EVA Air
  • LOT Polish Airlines
  • Lufthansa
  • Scandinavian Airlines
  • Shenzhen Airlines
  • Singapore Airlines
  • South African Airways
  • Swiss International Airlines
  • TAP Portugal
  • Thai Airways
  • Turkish Airlines
  • United Airlines

BENEFITS：
For airlines, they allow the marketing of more destinations, and to more customers, without the need to operate flights themselves. By combining networks, member airlines can offer flights to many more destinations than they could on their own. There are many cases of this working well at scale.
]]> 2020-11-17 02:07:08 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/929928045 charlie strategical alliances https://padlet.com/SurajTP/fow8tnbz4jb0/wish/929946737

 Who are the Star Alliance member airlines?

Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, THAI, TAP Air Portugal, Turkish Airlines, and United.


Benefits of flying with Star Alliance Member airlines

There are many advantages when you choose our member airlines:


· Convenient schedules and optimised connections;


· Seamless check-ins, joint ticketing, check-in and baggage facilities, co-location and connection teams at key airports;


· Easy booking for multi-destination tickets;


· Tailored products for business travellers, such as Corporate Plus for large companies

We can assist you in finding the lowest price for your flights with our filtering system. Search and compare flight schedules and prices for all 26 member airlines by filling in your origin, destination and dates for your trip. Additionally, you can compare offers for flight deals and easily book a cheap ticket to your dream destination.

Official website: https://flights.staralliance.com/en/
]]> 2020-11-17 02:18:20 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/929946737 Ford vs. Ferrari: The Real Story Behind The Most Bitter Rivalry In Auto Racing SurajTP https://padlet.com/SurajTP/fow8tnbz4jb0/wish/1340986281 https://www.forbes.com/wheels/news/ford-vs-ferrari-the-real-story-behind-the-most-bitter-rivalry-in-auto-racing/]]> 2021-03-23 02:51:40 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/1340986281 SurajTP https://padlet.com/SurajTP/fow8tnbz4jb0/wish/1340988069

]]> 2021-03-23 02:52:32 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/1340988069 Clip 1 - FORD v FERRARI | "Think Like Ferrari" Clip | 20th Century FOX SurajTP https://padlet.com/SurajTP/fow8tnbz4jb0/wish/1341012482 2021-03-23 03:04:31 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/1341012482 Clip 2 - ​The Real Story Behind 'Ford v. Ferrari' SurajTP https://padlet.com/SurajTP/fow8tnbz4jb0/wish/1341051587 2021-03-23 03:24:07 UTC https://padlet.com/SurajTP/fow8tnbz4jb0/wish/1341051587