School Publicity and Marketing 2024 by

AFFIRM (the good that are done):

mrspearlielim — 2023-05-30 04:05:35 UTC

- Regular update on Facebook to show vibrancy of school programmes

AWARE (Current Issues / Constraints/ Problems / Concerns/ State):

mrspearlielim — 2023-05-30 04:06:01 UTC

Excel Document of Events
1. HODs to have an oversight and monitoring of the events, but might have lost track of the events
2. Ad hoc events are not tracked nor included in excel (Publicity team does not have knowledge of these events)

Facebook Posts
1. What should be included in the Facebook posts has not been defined.
2. Current posts are lopsided: very focused on CCE, LJ, events (school activities, programmes, vibrancy of the school) but not so strong in terms of curriculum aspects of the school

ACT (What to do and how?):

mrspearlielim — 2023-05-30 04:06:53 UTC

- Monthly announcement at end of month EXCO or scheduled email to remind HODs of posts for upcoming month or solicit posts for ad hoc events that were not captured in excel sheet
- Include another column to excel sheet for Heads to key in their post prior to events
- Assign departments to put up subject-related posts of class/level activities (eg. EL and Math in Jan)

AFFIRM (the good that are done):

mrspearlielim — 2023-05-30 04:07:38 UTC

- Subsuming the hosting of the kindergarten outreach under the fiesta allows them to come in independently with their school/ teachers and parents to explore our school, reducing the need for manpower to be deployed for this duty.

AFFIRM (the good that are done):

mrspearlielim — 2023-05-30 04:07:46 UTC

- Boards used during FIESTA are well designed and showcase school programmes. Can be reused for future events

AFFIRM (the good that are done):

mrspearlielim — 2023-05-30 04:07:54 UTC

Type inputs here

AWARE (Current Issues / Constraints/ Problems / Concerns/ State):

mrspearlielim — 2023-05-30 04:08:05 UTC

Type inputs here

AWARE (Current Issues / Constraints/ Problems / Concerns/ State):

mrspearlielim — 2023-05-30 04:08:11 UTC

Type inputs here

AWARE (Current Issues / Constraints/ Problems / Concerns/ State):

mrspearlielim — 2023-05-30 04:08:18 UTC

Type inputs here

ACT (What to do and how?):

mrspearlielim — 2023-05-30 04:08:25 UTC

- Allocate separate timeslot for kindergarten visits during FIESTA (earlier than main crowd)
- Curriculum booths to plan for some activities that cater to kindergarten students

ACT (What to do and how?):

mrspearlielim — 2023-05-30 04:08:31 UTC

- Update the raw videos on the microsite to change the school crest
- Source budget for printing of collaterals (eg. post-its, A$ sized paper bags, thank you cards, student mascot stickers, plastic files, keychains)
- Standardized buntings or banners that can be used by departments for booth decor

ACT (What to do and how?):

mrspearlielim — 2023-05-30 04:08:36 UTC

Type inputs here

CURRENT STATE:

mrspearlielim — 2023-05-30 04:10:52 UTC

Social Media is cleared at this Process Flow. Formatting of the Social Media posts are very limited by the quality and quantity of photos as well. There is also a problem when it comes to archiving high-res photographs / videos.

CURRENT STATE (from last review)

mrspearlielim — 2023-05-30 04:15:58 UTC

After AAR in 2022, the Kindergartens' Classroom experiences will be effectively replaced by their participation at the Openhouse / Fiesta, effected in 2023. NO FORMAL HOSTING was required by our Student Leaders for 2023.

CURRENT STATE:

mrspearlielim — 2023-05-30 04:19:55 UTC

Social Media and Microsite requires a refresh of looks. E-banner is dated, hence to check if there is a possibility for new design and a series of commemoration/celebration related designs for the year to be used.

Microsite Videos - School crests are outdated. Need a refresh by 2024.

Physical Collaterals - Designed by Junie and Art Team, purchase and actual printing by SLs and KP Team (referring to recent Fiesta). Possible to look into a collateral collection that can be used not just for big events, but for general school outreach as well. Proposal of support and budget is required.

CURRENT STATE: (to be updated separately by Caleb after PSG review)

mrspearlielim — 2023-05-30 04:20:18 UTC

1. Rationale for School Publicity

mrspearlielim — 2023-10-24 03:53:21 UTC

21st CC -- Confident Learners
CCE2021 - Positive Culture (to verify the full overview)

2. Platforms for Outreach

mrspearlielim — 2023-10-24 03:55:50 UTC

a) Facebook (to continue)
b) Instagram (to continue, but may need to decide to relook at the dimensions)
c) Class Dojo Stories (who, what and when to put up, format)
d) School Website (very under utilized currently)

3a) Digital Collaterals and Materials

mrspearlielim — 2023-10-24 04:00:18 UTC

a) FB Banner - Needs an update urgently

b) Use of New Town Quartets

- 4 Sets for NE Commemoration (TDD,
IFD, RHD, ND)
- 4 Sets for Festivities (CNY, Hari Raya,
Deepavali, Christmas (for social media use))

c) School Microsite's E-Banners need a revamp

3b) Physical Collaterals and Materials

mrspearlielim — 2023-10-24 04:01:41 UTC

(a) Refresh of Corporate vide
(b) Photo collation point (use One Drive)
(c) P1 Welcome Gift
(d) P6 Graduation Gift
(e) Special Guests' Gifts

4. Events and Work Flow

mrspearlielim — 2023-10-24 04:02:35 UTC

2 categories:
I. Internal School Based Events
II. School events and programmes involving partners and stakeholders

TO FOLLOW UP:

mrspearlielim — 2023-10-24 04:04:20 UTC

- Overview of Programmes in school and the requirements for Social Media posts by Programme Owners in 2024

- Budget for the School Pub Team (by 3 Nov)

- KISS for current publicity efforts

- Updates of 2024 Pub Team (check with ZC)

- Next Meeting 9 Nov 2023 (2.15pm @ Resource Room)

2024 New Inputs

mrspearlielim — 2024-01-10 06:38:00 UTC

(pls do not circulate)

mrspearlielim — 2024-01-10 06:38:34 UTC

2024 Meeting 1 Notes

mrspearlielim — 2024-01-10 07:32:58 UTC

Key areas to relook:

Social Media Tone, Process, Photos
No money
Updating the Microsite - Banners, videos and info (involve the heads) - Should be aligned with School Website

2024 New Process

NewTownPri — 2024-02-14 14:51:50 UTC