While these websites are similar, there are a few key differences between them. Pinterest consists mainly of images and videos that you can ‘pin’ which essentially saves them to your account whereas Pocket is more article based. In my opinion, Pinterest allows the user to be more creative than Pocket as you can create ‘boards’. This allows the user to store the content that they have saved in a way that they find easy to navigate.  Within the ‘boards’ that the user creates, images may be moved around and rearranged, allowing the user to store the information as they want. Pocket does not allow for this as the articles are stored in chronological order and cannot be moved around. My favourite feature with Pocket is that you can highlight sections within the articles that you save, this allows the user to find the key information that they were interested in without having to look for it again. When it comes to Pocket vs Pinterest, I would choose Pinterest as I find it easier to search for content I like, and I can store the information in a layout of my choice. 

-  As TikTok is a user generated platform, users have the right to access, delete and correct any content that they post. TikTok urges users to delete any content that they no longer wish to be on the platform. 

- Users have the right to access, delete or amend any personal information that TikTok has of them. 

-  Once the creator has deleted an original video, any re-posts of that video will also be deleted. 

- Users have the right to know how their information is being used by TikTok. Personal information is not passed on to third parties by TikTok. 

- Information is used to help to improve TikTok. This includes selecting content that is relevant to you. It also includes providing filters and sounds that can be used at your location. 

- TikTok has the right to remove any content that users might find offensive or harmful. This ensures that users are safe while using the platform. 

-  Users who break guidelines and create harmful or offensive content and comments should be removed and banned from the platform. There is a zero-tolerance policy for any user that creates content which breaks guidelines. 

- A user whose account is private has the right to change that function whenever they would like. If a user’s account is private their content should not be allowed to be reposted even by their friends and followers. 

- TikTok can be granted access to the user’s camera and camera roll but only when the user is creating a video, otherwise TikTok should not be able to access either feature. 

 

When I was asked to reinvent a privacy policy, I was not sure on what to include. I decided to base my policy on TikTok as it is my most used social media app. The rationale for my policy is that I believe users should have full control over what happens to their content. Therefore, the main points in my policy include user having control over every aspect of their information and content on TikTok. I also believe that it is crucial to ensure users are safe while using the platform. This is why I would create a zero-tolerance policy on banning users who make harmful or offensive content. 

Throughout this module I have learnt that your personal digital strategy is exceedingly important as it helps with establishing your online brand.  As we live in an age where social media is becoming increasingly popular in all aspects of our lives, it is vital that your online presence portrays exactly how you want to be seen. This causes us to want to take control of our digital presence so that we can portray the best versions of ourselves in the online world.

 In this module I have learnt that your personal digital strategy should work as a roadmap to creating your digital presence. Defining your goals early in the creation of your digital presence helps you to identify what type of content you want to produce, who your target audience is and what platforms you want to use to promote yourself. “ There are many ways to slice and dice a strategy. Most importantly it must serve as a blueprint, a framework, or a roadmap.” (Rum, 2016).  

While completing this portfolio I have learnt a lot about my digital presence. A tool that we were asked to create a profile on for this assignment was LinkedIn. I have heard a lot about LinkedIn since starting college, but I had not created an account. I was surprised to see how easy it was to set up my profile and add in all of my information. “LinkedIn, for example, promises to make the worlds professionals ‘more productive and successful’ by providing ‘access to people, jobs, news, updates and insights that help you be great at what you do”. (Utz, 2016). LinkedIn is an amazing platform to help build your professional platform. It allows you to connect with people that you know, potential future employers and industry experts. This helps to build your digital presence as you are establishing yourself in a professional work environment.  LinkedIn allows you to control exactly what industry and what professionals that you want to connect with. This ensures that you see information that is relevant to you, I think that this helps to build your personal digital strategy as the platform works as a gateway into the industry you want to be kept up to date and involved with. 

This module has taught me a lot about data visualisation. Before completing portfolio, A and B I did not know that there was such a huge variety of platforms that could be used to display data online. I really enjoyed creating my infographic as it allowed me to be creative and experiment with different visual tools. I think that infographics are a great way to visually display your personal digital strategy as the points are concise and you can use images to map out what goals you would like to reach and in what order. “ If you are trying to understand something complicated, infographics help your brain to work through it quicker. This, in turn helps your business communicate its end goal quickly and more effectively”. (Alves, 2022) 

I found completing the e tutorials for this module every informative. We had to complete these until we reached 100%, I found this very beneficial as by the time I had completed the exercise to 100% , I had a great understanding of the topics that the tutorials were based on. 

Before researching into privacy policies for this assignment I used to always click accept without reading anything as it always seemed too long and unimportant. “ A privacy policy is a document on your website that tells users how and why you’re collecting their information. It spells out how you use that data, why you use it, and if it’s shared with others.” (Masha Komnenic CIPP/E, 2022). After completing this module, I now know how vital it is to read though these policies. Having control over your digital presence is a factor that is extremely important for your personal digital strategy. it is important as you want to have control over what your data is being used for. This includes ensuring that your videos and pictures are not being distributed to another party, your personal information is being kept private and not being sold by companies. “Sometimes it’s used for things like targeted or retargeted advertising. Sometimes it’s sold to other companies via data brokers or other means”. (Manuel, 2022) Having control over what happens to your data once you share it is crucial to ensuring your privacy is kept save. I will now always read through the main points of privacy policies before agreeing to make sure that I am happy with what will happen to my data. I slightly struggled when I first started trying to reinvent a privacy policy for TikTok, which was the platform that I based mine on. I struggled with this as I was really unsure as to what I actually wanted in a privacy policy but as I completed the assignment, I realised that for me the key part of a privacy policy is ensuring that the user has control of all information recorded about them and also to have complete control over the content that they produce. 

Finally, peer feedback has been very important for me throughout this module. “It is defined as a way whereby students assess the quality of their colleagues’ performance and give feedback to one another” (Ion et al., 2016) I have learnt a lot from receiving feedback from my peers. The feedback has helped me to improve my work as often their recommendations for improvement are not things that I would have spotted myself without an objective viewpoint. 

To conclude, before completing this module and portfolio I did not have a personal digital strategy. This module has encouraged me to think about my digital presence and how I want to portray myself on online platforms.  I now know that it is crucial to have control over your digital strategy so that you can promote yourself on the right platforms and in the correct way to be able to connect with the people who share similar interests and views. 

 

Rum, J. (2016, January 25). 10 steps to building an effective digital strategy. Social Media Today. Retrieved April 19, 2023, from https://www.socialmediatoday.com/marketing/10-steps-building-effective-digital-strategy 

Utz, S. (2016). Is LinkedIn making you more successful? the informational benefits derived from public social media. New Media & Society, 18(11), 2685-2702. https://doi.org/10.1177/1461444815604143

Ion, G., Barrera-Corominas, A., & Tomàs-Folch, M. (2016). Written peer-feedback to enhance students’ current and future learning. International Journal of Educational Technology in Higher Education, 13(1), 1. https://doi.org/10.1186/s41239-016-0017-y

Alves, C. (2022, April 20). 10 big ways infographics benefit your content strategy. Search Engine Journal. Retrieved April 19, 2023, from https://www.searchenginejournal.com/infographic-benefits/267781/#close

Masha Komnenic CIPP/E, C. I. P. M. (2022, August 19). 9 key reasons why you need a privacy policy. Termly. Retrieved April 19, 2023, from https://termly.io/resources/_articles/_why-you-need-a-privacy-policy/ 

Manuel, J. (2022, December 5). What do companies really do with your data? Titus. Retrieved April 22, 2023, from https://www.titus.com/blog/compliance-regulation/what-do-companies-really-do-with-your-data.