(Aguilo, E, Rossello, J & Vila, M  2016) suggest the higher the household income, the higher the spending.

I believe things such as mountain biking, berry farms, beaches, adventurous activities will draw the attention of families Whist vineyards, luxury accommodation, restaurants, and bars may be more appealing for individuals and higher income earners. However as I found in my research the natural environment and wilderness is the most prominent reason for exploring our state so to cover a large audience I think it is essential to include this in my video.

I want to portray happiness and relaxation or a vacation feel in my video to convince my audience of my message. I also hope by including Tasmanian icons and things most people have seen my audience will be able to feel some connection which may both capture their attention and also sell them on my idea.

Aguilo, E, Rossello, J & Vila, M 2016, Length of stay and daily tourist expenditure: a joint analysis, Tourism Management Perspectives, Vol. 21, pp. 10-17. 

 

Durkin, J & Marko, P 2017 ‘Organising for community-based tourism: Comparing attitudes of local residents and local tourism entrepreneurs in Ravna Gora, Croatia’, Sage Journals, November 10th 2017, viewed 13 July 2020, <https://journals.sagepub.com/doi/abs/10.1177/0269094217734811> 

I found this source relevant to my project because it talks about community tourism. They agree that local tourism can promote greater economic and social benefits which supports my topic. 

 

Hardy, A & Ooi, C (eds) 2020 Tourism in Tasmania, Forty South Publishing PTY LTD, Tasmania. 

Introduction by Anne Hardy and Can-Seng Ooi 

The introduction of Tourism in Tasmania brings to light some of the negatives of the impact of interstate and international tourists, further supporting my choice to promote local tourism. Some examples include higher rent and longer queues in addition to thought provoking questions such as should we charge a tourist levy? Have we reached peak tourist numbers? Are we damaging the environment?  

On page 53, chapter 5 by Elleke Leurs, although it speaks about roadkill, she mentions in the introduction that the main reason people visit Tasmania is for the natural environment and wilderness.  
Some of the questions also challenged different perspectives. 

 

Aguilo, E, Rossello, J & Vila, M 2016, Length of stay and daily tourist expenditure: a joint analysis, Tourism Management Perspectives, Vol. 21, pp. 10-17. 

Helped to influence my target audience by suggesting a higher spending professional status. 
This source found evidence on higher earning professionals spending more money and often staying longer when travelling. They also found that the distance travelled affects expenditure positively.  

 

Santilli, R & Goodwin, H 2009, Community-Based Tourism: a success?, ICRT Occasional Paper 11. 

(Unsure of referencing) 
I found this paper very helpful in supporting the success of community-based tourism. It listed various measurements of success and provided data on how locals perceived the success. 

 

 

Kilkenny, M, Nalbarte, L, Besser, T 1999, Reciprocated community support and small town - small business success, Entrepreneurship & Regional Development, pp. 231-246. 

Page 245 states there is a positive correlation between community contribution and the performance of the local economy. This article found benefit in reciprocated support between both the community and local business. I learned that it may work both ways. Local business can also give back to the community, however only if we support them in the first place. In this case everyone can benefit. I believe it’s relevant because the study focussed on small towns. Although they weren’t Tasmanian, they are still small, western towns and one can expect a similar relationship.  

(Logfren, 2019) suggests both men and women like the colour green which further consolidates my thoughts on it as my main colour for my website design. A potential challenge with this could be finding a contrasting background, however I think I will keep it white. Perhaps with dark green (#003b23) font.
I also learnt about tints being more feminine whereas shades are more masculine. I think my green theme will be a combination of masculine and feminine.

Idler, S 2012, 15 Practical Tips How To Use Typography For Emotional Design, blog post, CX Insights, 06 December 2012, viewed 18 July 2020
<https://usabilla.com/blog/15-practical-tips-how-to-use-typography-for-emotional-web-design/>
From this article I have decided it will be important to keep my font basic and clean as to not overshadow the images and graphics that I want to draw the viewer's attention to. I think these images are more likely to entice the audience rather than the text.

Aliotta, C 2013, Evoke Emotion Through Typography, Joogpot, April 2013, viewed 21 July 2020
<http://joogpot.eu/knowledge/16-webdesign/57-evoke-emotion-through-typography>
I found some of the information on this post quite helpful for designing my heading especially. I want that to be a standout. The main other point I drew from this website which was also prominent in my other research was just to keep all text consistent and uniform.