I will add screenshots in my word document to help me describe my thoughts on the company.

I will also research 2 artists that create logos for big companies like Nike, Levis, McDonald's, etc. Once I have found my 2 artists, I will do similar to what I done before, I will describe their style, fonts, etc.

This will also be done via word document witch a combination of text and screenshots to assist me.

Look at Corrine Day her photography might relate to your brief :)

I could have managed my time better to finish all of my targets, but I will finish them tomorrow.

I will also alter my brief slightly so it not only makes sense and lowers the complications, but makes work for me easier.

I also would like to make a start on my digital designs, I will recreate each of my 3 chosen thumbnails on Cinema 4D.

I will afterwards add certain effects to the typography in Photoshop to help the text actually stand out.

If I have enough time, in the 2nd session of the day I will at least make a start on my evaluation going in to depth and detail.

To begin my project, I started thinking of ideas on what I was actually going to write my brief on, I thought about the Balfour Beatty and Double Concentrate briefs, these two briefs both allowed me to create a specific design for a company, one being a logo, and the other being a t-shirt design, this helps me use my creativity skills to my full potential. So after thinking about these two briefs, I came up with making a logo, which would be incorporated onto an advertisement/propaganda poster. I just couldn’t think of what company to do it for, therefore I began to think about problems that are still effecting people, which is where I got the idea of drug addictions and alcohol abusing. I researched a couple of companies that promote help for these two problems (drug and alcohol abuse). I then came across the main company, which was Talk To Frank.

Afterwards, I began to write my brief, starting with the intentions to create a logo for the company itself out of my own designs, along with an advertisement poster, which would promote awareness for drug and alcohol abuse, after writing my 3 tasks in my brief, I started my work.

Task One:

First of all, I created a research page on the actual company, Talk To Frank, adding information about the navigation system of the website, the information on the website, the colours they use and why, I also described their current logo, explaining once again why they used that particular font, colours, etc. I also wrote my opinion on the company and its website, I also criticised the help that the company has to offer, which I found out, the entire website was helpful, they had an A-Z section, listing every single drug, after you clicked on the certain drug, it redirected you to another page, where a profile on the drug would appear, it would show you what the drug looked like, it would describe the effects and side effects of the drug, it would mention the damage it does to you, and the page would also list a lot of ways to overcome the drug and help deal with the addiction or the abuse.

Secondly, I created 2 artist research pages, focusing on either logo designers, or propaganda/advertisement/awareness poster artists, I concentrated on the two artist, Shepard Fairey and Olly Moss, mainly because Fairey creates awareness posters and propaganda posters, such as his famous HOPE poster for Barrack Obama’s presidential campaign, while Olly makes recreational movie posters, his most famous one is his Star Wars: A New Hope movie poster, I also thought I could implement some of their work into my final outcome, because their work was similar to my brief.

After that, I created a moodboard on the topic of advertisement, I found a few images on the internet of posters that mainly promote awareness for problems, or advertising new movies/companies, I also used primary sources, I took some of my own images of advertisement, and added them to my moodboard, once I completed this work, I finished Task One.

Task Two:

To begin Task Two, I created 5-10 thumbnail designs; these designs were just quick, rough sketches, showing a rough idea of my logos. Once I had finished creating these thumbnails, I developed 3 of them on a larger scale, I decided to develop my 3 favourite logos, the ones that looked the most professional, they are all shown on this page.

Once I finished developing these designs, adding colour and detail, I scanned them onto the computer and recreating each of these 3 designs on Cinema 4D, just so I could see which one of them looked the best after being designed digitally and rendered. Each of the 3 digital designs is also shown on this page.

To create these designs, I used the linear tool, which allows you to create the outline, connecting all of the letters; the linear tool is shown to the right. Once I created the basic outline of the logo, I used the Extrude NURBS tool; this tool allows you to add a 3D effect to your outline, the outline created with the linear tool is shown below.

After I added the NURBS to my logo outline, I had to create a material (colour) to mask onto the outline to give it the 3D effect, the effect that is created when doing this is shown below.

After I had done all of this, all I needed to do was render the outcome, to show the logo in the highest possible resolution and quality.

Then after I repeated this for each of my logos, I saved them, and edited them, adding different textures and lighting,just to have a bit more of a variation when choosing my final design, for example, the TTF logo design which is shown to the left, instead of having red and black lettering, I changed it to pink and black with a marble texture overlaying the pink material, which is shown to the right.

Task Three: