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      <title>Class 7 by </title>
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      <language>en-us</language>
      <pubDate>2023-10-18 17:59:02 UTC</pubDate>
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         <title>NAMES: Illyana Hengue, Roumanatu Wangari Abubakar,Amirabbas keshavarzian, MUKAGASANA Claudine</title>
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What is Outrigger Hotels and Resorts’ strategic position? What are its strenghts and weaknesses?



           Critical success factors: 


           a. Providing guests with a rewarding experience and a sense of place


           b. Enabling employees to reach their potential


           c. Being an integral part of the community.


           d. The distribution channel of the business.




How well are current IS resources serving the needs of Outrigger Hotels and Resorts?


Technical resources: Stellex Centralized system which is good but centralization provide friction at times. “ We think that our IT capability in the leisure travel space exceeds the major chains and we have an ability to implement things very


quickly”.


Data &amp; Information resources: E.piphany enabled the company to keep individual guests’ folio for three years. “We send thank you letters to recurring guests, we can give you history on who visited, how they got here, what in-flight magazine we should hit. We sold a resort once and they figured they would have to hire 3 people to achieve manually what our reports gave them automatically. They even set


their rates based on E.piphany forecasts.


Human resources: A corporate marketing staff of about 12 people responsible for managing the brand.


The chief operating officer responsible for all the hotel’s operations and the expansion internationally. 


Stellex is old, the old employees have been using it for years and since there is low turnover, any  new coming employees  can easily be trained by the old ones



What should be, in your opinion, the role of the IS function at Outrigger Hotels and Resorts?


The role of the IS function should be in the strategic quadrant of the strategic grid. Their reliance on the need for reliable information is high to stay relevant to their customers.


Their reliance on the need for new information is also high due to its international expansion. they also need new types of IS because of disruptions in the industry and the need for constant innovation. To create a competitive advantage, the hotel should constantly strengthen its electronic relationship with distributors, improve its hospitality and managing inventory which will be possible with innovative information systems.
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         <pubDate>2023-10-19 14:28:10 UTC</pubDate>
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         <title>Information Systems &amp; Technology</title>
         <author></author>
         <link>https://padlet.com/rashschooleducation/fnburedkd1a537en/wish/2754713037</link>
         <description><![CDATA[
Session 07 - 2023-10-19


Participants: Golnaz Farshad, Tamkanath Kauser, Milagros Villegas Tamayo, Patricio Alejandro , Galaz Llona, Giancarlo Aguirre, Mahyar Astani




2. How well are current IS resources serving the needs of Outrigger Hotels and Resorts?



Outrigger Hotels and Resorts' current Information Systems (IS) resources seem to be serving the company's needs quite efficiently:



Centralized IT Infrastructure: Outrigger employs a centralized IT infrastructure based on the Stellex system. This centralized structure is efficient and guarantees consistency across the company's properties in Hawaii.



Data Collection and Analysis: Outrigger excels at collecting and analyzing data, particularly through the Stellex system. This proficiency empowers the company to leverage data for business intelligence purposes.



How do you answer this: How well are current IS resources serving the needs of Outrigger Hotels and Resorts?



Outrigger Hotels and Resorts' current Information Systems (IS) resources appear to be serving the company's needs quite effectively. Here's an analysis of their performance in relation to the company's requirements:



Centralized IT Infrastructure: The centralized IT infrastructure based on the Stellex system provides several advantages, including single-image inventory, redundancy, and 24/7 uptime. This setup ensures consistency and reliability across Outrigger's properties in Hawaii. This centralized structure likely contributes to the efficient and consistent operation of their systems.



Data Collection and Analysis: Outrigger has shown effectiveness in collecting and analyzing data, particularly through Stellex. This capability empowers the company to leverage data for various purposes, such as forecasting and generating reports. The ability to harness the power of business intelligence from their data indicates that their IS resources support their analytical needs well.



Electronic Interfaces with Wholesalers: The utilization of electronic interfaces with wholesalers provides Outrigger with a competitive advantage and operational efficiencies. These interfaces allow for real-time reservation processing and automatic billing, which significantly reduces costs. This demonstrates that their IS resources are aligned with their distribution and operational requirements.



Efficient Utilization of IT Resources: Outrigger's efficient use of IT resources, often requiring fewer IS professionals compared to competitors, indicates a cost-effective approach. They can provide the same level of service with fewer staff members. This efficiency suggests that their IS resources are tailored to meet their operational needs without unnecessary overhead.






3. What should be, in your opinion, the role of the IS function at Outrigger Hotels and Resorts?




Need the following changes:



•legacy technology—specifically its, mature ERP,


•integrated PMS/CRS, and electronic interfaces with distribution partners—was serving the firm well. – stellex  is old


•Training the staff


•Wireless technology


•management agreements with third-party owners and large brands.


•Distribution e-channels


•Single website solution needs to change or improve ( current with new system)


•electronic relationships with distributors,


•improving its trademark hospitality and customer service,


•better managing inventory yield,


•and better integrating its international properties were crucial steppingstones to the firm’s continued success.



Between factory or Turn around
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         <pubDate>2023-10-19 14:36:24 UTC</pubDate>
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