Barista by Ines Wuzella https://padlet.com/ineswu/fms8hsldwsef Thoughts & Analysis en-us 2020-03-24 11:24:37 UTC 2020-03-26 16:49:49 UTC hello@padlet.com https://padlet.net/icons/png/2615.png Genre ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472550738 Product description]]> 2020-03-24 11:50:25 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472550738 Audience ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472552590 1. Seller addresses the target group (people from all age groups except children) and social groups
2. Only a primary audience --> namely people who like coffee
3. Relationship: one to many, seller to (potential) buyer]]> 2020-03-24 11:51:39 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472552590 Purpose(s) ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472552697 inform potential buyers about the product; convince them ot buy the coffee machine]]> 2020-03-24 11:51:43 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472552697 Genre ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472553203
  • Product description of “Breville BES870XL Barista Express Espresso Machine”
  • “15 Bar Italian Pump…”; “Purge Function…”; “Stainless steel conical burr grinder…”
  • “Fresh is Best”; “Café quality espresso in your home”; “Designed with the consumer in mind”
    • ]]>     2020-03-24 11:52:04 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472553203     Genre ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472553306
  • Product is described in detail throughout text
  • Main features are listed in bullet points to give a quick overview to audience
  • Subheadings describe special features of product and inform the potential consumer about the advantages of owning an espresso machine
    • ]]>     2020-03-24 11:52:08 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472553306     Audience ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472553421
  • “complete beginners”, “aspiring baristas”, “more experienced baristas” (the message is that no skills are needed)
  • sometimes they are addressed directly (“every time you want fresh espresso”, “in the comfort of your own home”)
    • ]]>     2020-03-24 11:52:11 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472553421     Audience ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472553511 The seller only wants to address the target group (only people who would buy a coffee machine, coffee lovers)]]> 2020-03-24 11:52:15 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472553511 Purpose(s) ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472553620
  • most important features at the beginning provide an overview (e.g. “stainless steel conical burr grinder”, “Newer model”
  • the pictures and their descriptions give the potential customers reasons to buy the product and grab their attention
    • ]]>     2020-03-24 11:52:19 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472553620     Purpose(s) ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472553832 The seller wants to spark interest]]> 2020-03-24 11:52:28 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472553832 Grammar ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472555929
  • Present Tense/Present Participle
  • Hyphen
  • Action Verbs
    • ]]>     2020-03-24 11:53:57 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472555929     Grammar ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472556023
  • “The difference is clear”; “makes good espresso accessible”; “it comes with”; “keep the machine from sliding”; “Grinding beans”; “delivering fresh quality espresso”; “Espresso making”; “making it an attractive and timeless addition”; “budding/aspiring baristas”
  • “from beans to espresso in under a minute - in the comfort of your own home”; “dual-wall”; “single-wall”; “non-pressurized”; “Italian-manufactured”; “crash-course”; “full-flavored”; “pre-brew”; “swivel-action”; “no-slip”
  • “make”; “produce”; “provide”; “master”; “grind”; “solve”; “require”; “activate” 
    • ]]>     2020-03-24 11:54:01 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472556023     Grammar ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472556363
  • Present tense used to describe product features; present participle conveys to audience the product is performing while they read, adding to the featured quickness of the espresso machine
  • Use of hyphenated words combines two features to form a single meaning; helps to remove confusion and simultaneously delivers more information about the product to the customer
  • Adds more emotion and action to the subject (espresso machine); helps demonstrating the features of the product to form an expectation in the consumer’s mind
    • ]]>     2020-03-24 11:54:14 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472556363     Vocabulary ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472556438 1. quite formal
    2. not everyday vocabulary
    3. field of discourse: beverages, coffee, coffee shop, kitchen]]>     2020-03-24 11:54:18 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472556438     Vocabulary ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472556591
  • formal: fixed phrases (e.g. “in addition”, “lastly”)
  • not everyday vocabulary: e.g. “grind size”, “grind amount”, “burr grinder”, “360 degree swivel-action steam wand)
  • field of discourse: e.g. freshness, flavor, quality espresso, lattes, cappuccinos
    • ]]>     2020-03-24 11:54:25 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472556591     Vocabulary ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472556652 getting the target groups’ attention, sparking their interest ]]> 2020-03-24 11:54:27 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472556652 Structure ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472556875 1. quite long sentences
    2. organisation: most important features at first, followed by pictures with a description and a longer text on page 2 which is divded into 3 parts]]>     2020-03-24 11:54:37 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472556875     Structure ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472556979
  • e.g. “The Barista Express also has several helpful features, such as a cup warmer on the top of the machine and a feature that removes excess water from the filter basket after coffee extraction, so the used grounds form a dry puck for quicker cleanup.”
  • Features and pictures with descriptions on page 1, 3 headings on page 2 (“Fresh is Best”, “Café quality espresso in your home”, “Designed with the customer in mind”)
    • ]]>     2020-03-24 11:54:42 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472556979     Structure ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472557036 readers see the most important features at first, their interest is sparked. The headings make the text on page 2 easier to read]]> 2020-03-24 11:54:44 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472557036 Layout ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472557174
  • Bullet points
  • Representative images
  • Paragraphs with subheadings
    • ]]>     2020-03-24 11:54:50 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472557174     Layout ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472557308
  • Simple sentence bullet points of main features in the beginning 
  • Visual representation of product with quick explanations 
  • Text in paragraphs details main features mentioned in (1) & (2); subheadings emphasize the most important parts
    • ]]>     2020-03-24 11:54:55 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472557308     Layout ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472557368
  • Bullet points with most important features used to immediately grab a potential customer’s attention → “doorbuster” technique
  • Helps the consumer to visualize the product in their own home and shows off the design or even the results (perfect crema example)
  • Long paragraphs give a more detailed explanation of features; winnows interested leads from non-customers
    • ]]>     2020-03-24 11:54:57 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472557368     Visual/Other ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472557578 Product images]]> 2020-03-24 11:55:06 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472557578 Visual/Other ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472557812
  • Pictures of espresso machine as a whole
  • Pictures showing parts of the product/results
    • ]]>     2020-03-24 11:55:16 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472557812     Visual/Other ineswu https://padlet.com/ineswu/fms8hsldwsef/wish/472557866
  • Images of product showcasing the design; helps customer with visualization of product
  • Images showing parts of the espresso machine to demonstrate its functionality
    • ]]>     2020-03-24 11:55:18 UTC https://padlet.com/ineswu/fms8hsldwsef/wish/472557866