https://padlet.com/40091612/fmqz26rtdsm1 Fred Perry X Olympics 2020 en-us 2019-11-27 10:01:31 UTC 2025-11-18 09:16:51 UTC hello@padlet.com 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/423706116 13.12.2019]]> 2019-12-13 09:24:32 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/423706116 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/423712446 2019-12-13 09:48:17 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/423712446 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/425863075 Store visit completed on 20.12.2019. This will include competitors and Fred Perry store in London. ]]> 2019-12-19 13:20:07 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/425863075 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426194289 According to (acorn), ‘student life’ is in the age bracket of 18-24 year olds. This is the biggest age group for this category. The range for Fred Perry will target this age group. ]]> 2019-12-20 09:48:24 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426194289 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426194891 The largest income bracket for this age range is £20K - £40K. The income of 0-20K is not far behind and this would be the income I would expect for the customer profile for Fred Perry. It is vital to know the income for the target market to be able to price the products that are sold in the range. ]]> 2019-12-20 09:52:49 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426194891 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426196958 Acorn was used to help identify the type of customer that would shop at Fred Perry. They would typically be students who may be financially stretched due to balancing a social life and job. They are users of technology but more for streaming music or downloading films rather than social media. ]]> 2019-12-20 10:06:56 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426196958 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426199259 When looking for an example of the type of customer that may shop at Fred Perry or similar it was hard to find. This example has similar connections but not as specific as it could be. The similarities include social media. As the site suggests this type of people should not be communicated through social media necessarily as they are more likely to use internet for music etc. They are also the same age category and would live in city areas compared to country. ]]> 2019-12-20 10:22:54 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426199259 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426337965 The comp shop was completed on the 20.12.2019. The weather was dull with heavy rain and strong winds. Despite the weather, the high street was extremely busy due to the time of the year. Carnaby Street was the main area for conducting the comp shop. ]]> 2019-12-20 19:56:45 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426337965 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426338874 Before conducting the comp shop I planned in detail what shops I would go to and what to look for in each shop to ensure a in depth comparison. 
Whilst walking around the different stores I made sure to keep note of the atmosphere on the high street as well as in the stores. 
When in stores I would consider the five P's (Product, price, people, place and promotion). This would ensure the comp shop was covered and fair when comparing the brands. 
Taking pictures was also critical to compare the stores once back in the classroom. ]]> 2019-12-20 20:01:57 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426338874 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426339533 Spider diagram of what to look out for when entering the stores and how to approach the comp shop. ]]> 2019-12-20 20:05:34 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426339533 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426940548 Fred Perry caters to both millenials and Gen Z. For millennials, who are very brand loyal they buy Fred Perry due to connections they have with the brand and the heritage that comes with the label. Millennial men are more likely to remain loyal to Fred Perry rather than Gen Z who may shop at cheaper stores to save money. 

However, although the older generation is brand loyal, Fred Perry also offer the younger generation reasons to shop with them. Whilst maintaining their history and image they attract people through social media. For example, Fred Perry have their own Spotify playlist for customers with songs relating to their indie / punk subculture. 

]]> 2019-12-28 12:25:54 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426940548 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426940845 "now is the perfect time to start working on growing platforms, but also cautions that success is measurable in a less tangible way than on platforms such as Facebook and Instagram." (Ellie Hernaman, 2019)]]> 2019-12-28 12:35:39 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426940845 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426941000 "When deciding where to shop, their primary motivator is price, according to a Business Insider survey of more than 1,800 Gen Zers." (accessed 2019)

]]> 2019-12-28 12:40:55 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426941000 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426941064 2019-12-28 12:43:02 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426941064 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426941250 Ben Sherman was one floor of clothes. It had changing rooms and was located on Carnaby Street. From the outside, it was clear who the target market of Ben Sherman was clear. They had the MOD symbol in their front window showing their target market was similar to Fred Perry's and they are addressing their audience straight away. The staff member on the tills was friendly and helpful although he knew little about the olympic range that Ben Sherman have just begun for 2020. The shop was not busy at all and the shop felt empty with stock. There was a lot of room to move around. This may have been due to the fact that a lot of stock was folded under tables rather than displayed on rails. They had a small promotion on which was clearly displayed on the tables. Unlike the other two shops, Ben Sherman had little about their heritage in the shop and therefore it may make it had to new customers to see who they are and where the brand has grown from. ]]> 2019-12-28 12:48:43 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426941250 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426941331 This allows customers to check online for something they have failed to find in store in their size. This is very useful and may appeal more to the tech savvy shoppers who can then order into store or home to collect. ]]> 2019-12-28 12:51:23 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426941331 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426943150 The products in the store are displayed hanging or folded on display tables. They have only one product each to create an exclusive feel for customers. The famous wreath logo is displayed on all on the clothes and reminds customers of the famous history the brand has gained throughout the years. 
Whilst many items are sourced from outside the UK, the famous polo's and some one off items are made in England. This once again reinforces the British identity the brand holds so tightly onto. 
The quality of the clothes is very important to the brand and this is clearly shown through the products. The materials on the polo tops are thick and comfortable material. The price reflects this as it is not cheap to buy from here. A polo top costs from £50 - £65. ]]> 2019-12-28 13:37:47 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426943150 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426943172 The clear history of Fred Perry and the subcultures who have previously and currently are attracted to the brand is clear throughout the store. For example, they have old pictures of Fred Perry himself, this reinforces the creation and inspiration for the brand. The music in store also reflected the MOD image they possess as The Who played on that particular day. The staff who worked there also have a particular look. The man in the store on that day had a haircut similar to the cut popular during the Brit pop era (Liam Gallagher). ]]> 2019-12-28 13:38:24 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426943172 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426943476 2019-12-28 13:44:44 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426943476 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426943856 2019-12-28 13:47:51 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426943856 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426944030 2019-12-28 13:50:12 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426944030 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426944041 In this store they also offered free newspapers which displayed their collaborations and new products. This fits in with the authentic feel of the brand and the store. ]]> 2019-12-28 13:50:25 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426944041 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426944110 2019-12-28 13:52:03 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426944110 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426944449 2019-12-28 13:59:14 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426944449 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/426944552 2019-12-28 14:01:55 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/426944552 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/427297617 Fred Perry have a close link to music through subcultures. In the 60s MOD fashion inherited Fred Perry as a brand and due to this their music became influential to Fred Perry's image. For example the likes of The Who who would regularly perform wearing the famous Fred Perry wreath on their shirt. This later lead into the Britpop movement and once again the indie genre inherited the Fred Perry style. Not only indie music but Fred Perry took on the Punk subculture. Worn by the likes of The Kinks and the Sex Pistols. People who are influenced by this music today still identify with the fashion they adopted. (accessed 06.01.2020)]]> 2020-01-02 12:57:10 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/427297617 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/427964128 The initial influence came from the sporting background of Fred Perry himself. The polo was made for sportswear however the mod movement did cross the sportswear's and leisure fashion over creating what today is know has 'athleisure'. (accessed 06.01.2020)]]> 2020-01-06 15:18:16 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/427964128 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/427976399 (accessed 06.01.2020)]]> 2020-01-06 15:38:06 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/427976399 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/427986941 "The Fred Perry brand believes that connecting with its multi-generational audience is all about having the right conversations in the right places. It uses a combination of email marketing, online advertising, and social media to maintain a consistent relationship with the people that know and love the company’s heritage." Stewart Hodgson (2018).]]> 2020-01-06 15:53:34 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/427986941 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/427988117 Bradley Wiggins is an olympic cyclist who was chosen to do a collaboration with Fred Perry. This incorporates the sporting influence and the MOD subculture that Fred Perry are famous for. Wiggins appeals to the subculture for his famous haircut and style. (accessed 06.12.2020)]]> 2020-01-06 15:55:30 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/427988117 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/427991220 The products in store were displayed on rails, folded or presented on mannequins. The mannequins allow customers to see the clothing on a real life like person. 
The products felt cramped in the shop as there was little space to move between fixtures. In addition to this, there were little mirrors and only a small fitting room area which does not fit in with the huge area of the shop. 
The male section took the whole of the downstairs floor compared to the kids and women upstairs together. This immediately demonstrates how they appeal to their target audience. 

]]> 2020-01-06 16:00:35 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/427991220 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/427991783 The store was a lot bigger than Fred Perry and had 2 floors. From the outside it was already busier as it is in a central location. They had a lot more staff working and they approached you as you entered the shop. The shop appeared more commercial compared to Fred Perry as unlike Fred Perry there was little about the heritage of the brand or the history behind it. This is interesting to see considering the brands came from similar sporting backgrounds. ]]> 2020-01-06 16:01:19 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/427991783 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/427993501 2020-01-06 16:04:03 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/427993501 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/427994023 2020-01-06 16:04:53 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/427994023 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/427995036 The promotions in the store were at the front of the shop and very visible to customers. They were offering up to 50% off on some item. 
They were displayed on a table, folded up and kept neat by the associates that worked there. ]]> 2020-01-06 16:06:44 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/427995036 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/427995760 2020-01-06 16:07:57 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/427995760 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/427996004 2020-01-06 16:08:20 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/427996004 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/428001235 They had a small promotion table where items were folded up. This mainly included knitwear and old winter collection products. ]]> 2020-01-06 16:16:19 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/428001235 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/428001378 They have displays in the shop where they promote their social media account to appeal to the younger audience that may shop there. On the instagram they can see clothes and collaborations. ]]> 2020-01-06 16:16:33 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/428001378 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/428008176 On the Fred Perry website they have an area where they provide information on the origins of their brand. This includes subcultures that are influential even today and appeal to certain customers who shop at Fred Perry. ]]> 2020-01-06 16:27:31 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/428008176 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/428830927 The article explains who the football causals are and what they wear as well as main inspirations. (accessed 08.01.2020)]]> 2020-01-08 09:56:51 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/428830927 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/428835326 This article shows the connection between football 'casuals' and the music that Fred Perry endorse. (accessed 8.01.2020)]]> 2020-01-08 10:11:07 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/428835326 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/428847740 This hashtag is used on WGSN to help with the research for my trend. (accessed on 08.01.2020)

]]> 2020-01-08 11:01:13 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/428847740 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/428853441 On Edited 'Tokyo 2020' is trending. They have examples here to show how other brands have incorporated this trend into their clothing This helps the range development however, my range is more inspired to the casual sportswear compared to the current trends of Tokyo fashion. (accessed 08.01.2020)]]> 2020-01-08 11:24:11 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/428853441 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/428856245 Edited show the key garments that are predicted to trend in SS20. Polo tops are included in this and are important to the range for Fred Perry. (accessed 08.01.2020)]]> 2020-01-08 11:33:41 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/428856245 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/428857256  This includes British symbols such as the classic polo and football shirt. Although the collection is sports related it is also clear here that the range is casual as well. The football shirt are being worn on the catwalk with causal trousers or jeans. (accessed 08.01.2020)]]> 2020-01-08 11:37:35 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/428857256 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/428860925 This article is about the changes that experts predict will happen to the high street in 2020. It gives an insight into current problems and how they aim to solve them. ]]> 2020-01-08 11:52:28 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/428860925 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/428861155 Fred Perry have had an increase in sales leading into 2020. (accessed 08.01.2020)]]> 2020-01-08 11:53:22 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/428861155 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/428862290 “Fred Perry has been part of the subcultural uniform since the 1950s, and the Laurel Wreath [logo] remains a signature of both individuality and of belonging”, (Richard Gilmore, Fred Perry managing director.) Fred Perry have opened new flagship store in SoHo in NYC. The managing director still believes that the history and image of Fred Perry is transferred across the waters. Although the brand is British and been developed through British history they have a strong and clear enough image to transfer it to a different audience. (accessed 08.01.2020)

]]> 2020-01-08 11:58:07 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/428862290 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/428863321 Ben Sherman are doing a collaboration with the Olympics for Tokyo 2020. The logo is reworked and the British lion is incorporated into the products. The collection does have sustainable items like the Fred Perry range will have. (accessed 17.01.2020)]]> 2020-01-08 12:02:44 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/428863321 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/429051115 Inspiration was taken from the Fred Perry Raf Simmons range. The idea of the photograph printed on the T - shirt appeals to my range and links the range back to the origins of Fred Perry. It will include a photograph in large print of Fred Perry himself. This also links back to the sporting origin of the brand and the range. (accessed 09.01.2020)]]> 2020-01-08 17:17:49 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/429051115 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/429053421 The idea that Fred Perry as a brand link the origins back to the brand is critical. They provide tennis lessons for young people and encourage them to get involved in sports. This is similar to the range as although it is commercial the underlying message to encourage people to be involved with the Tokyo 2020 Olympics. (accessed 08.01.2020)]]> 2020-01-08 17:21:23 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/429053421 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/429055237 The first ever garment to be made for the brand was a white polo shirt. It was available in one colour and was made for tennis. The polo shirt is the main garment the brand have embodied for their fans. It is their best seller and now it has been developed into more than one colour and style. The purpose has changed over the years and now is seen as street wear rather than sportswear. (accessed 08.01.2020). ]]> 2020-01-08 17:24:02 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/429055237 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/429057561 2020-01-08 17:26:41 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/429057561 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/429391413 Fred Perry are ranked the lowest possible score in terms of sustainability. This is a weakness as the hughstreet is now becoming more environmentally conscious like the customers are demanding however Fred Perry fail to keep up with this. (accessed 10.01.2020)]]> 2020-01-09 11:48:19 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/429391413 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/429392928 In the range selected garments will be made from recycled cotton. This does not only appeal to the younger target audience of Fred Perry due to the changes in attitude towards sustainability but also shares ideas with the Olympic medals. They are being recycled this year out of small unused electronic devices. The idea that the range includes some recycled materials proves the brand fits in with the purpose of the collaboration.  (accessed on the 10.01.2020)]]> 2020-01-09 11:53:51 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/429392928 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/429393592 This link below shows the benefits and disadvantages of using standard cotton in clothing. It challenges the use of cotton and offers organic or sustainable cotton as an alternative to make clothes more sustainable. ]]> 2020-01-09 11:56:40 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/429393592 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/429394001 24% of shoppers are willing to pay more for a recycled cotton material. 
32% of shoppers look for 'recycled' clothing when shopping. 
Only 5% believe recycled materials are sustainable. 
customers are more likely to buy if the clothing label uses words such as "natural" or "environmentally friendly". (accessed 10.01.2020)]]> 2020-01-09 11:58:11 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/429394001 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/429914883 The link shows the differences between standard cotton farming and organic cotton farming. It helps explain the pros and cons each system and is broken down to be easy to read and understand. It also shows how organic cotton benefits workers by providing personal stories. (accessed 10.01.2020)]]> 2020-01-10 11:31:55 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/429914883 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/429916320 I researched the retailer 'People Tree' as they use organic cotton in a high percentage of their products. I compared a women's standard T shirt (they only stock women's) to Fred Perry. Using organic cotton the selling price for the t shirt was £42. Fred Perry do not use organic cotton and for a plain top is £45. Although the price range is naturally higher in Fred Perry this proves it is not impossible to use organic cotton and keep prices high. (accessed 10.01.2020)]]> 2020-01-10 11:37:55 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/429916320 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/429917914 Many retailers have joined the BCI to try and improve their sustainability profile. Since sustainability has become a popular topic in the media it is important for retailers to keep up to date with current trends. (accessed 10.01.2020)]]> 2020-01-10 11:44:13 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/429917914 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/431770567 Fred Perry are on social media and active daily. They involve themselves on Instagram, Twitter and Facebook to interact with their fans. (accessed 15.01.2020)]]> 2020-01-15 10:50:20 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/431770567 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/431773487 This is Fred Perry's profit and loss account for the year ending 31st March 2019. It is clear to see they have increased their profits from the previous financial year by a large number. This indicates they are still current on the hughstreet in order to gain this kind of profit and increase. (accessed on the 15.01.2020)]]> 2020-01-15 10:59:50 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/431773487 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/431775798 Fred Perry offer tennis lessons to working class children to help with their involvement with sport.  "The aim from day one was to engage with kids from traditionally working class areas. Fred Perry was a working class guy. That's where he came from – he was the son of a factory worker based in Stockport." (Director Richard Martin) 
(Accessed 15.01.2020)]]> 2020-01-15 11:08:52 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/431775798 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/431935012 This shows the shopping habits of the generations and how they interact with brands. (accessed 15.01.2020)

]]> 2020-01-15 16:21:36 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/431935012 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432352763 The Perry boys were from Manchester and Salford. They were a small subculture but not highly recognised due to the smaller scale compared to other "new romantic" subcultures. In the article The Smiths, Marr, was interviewed and asked what inspires his fashion, he replied "every Perry Boy who’s ever walked around the centre of Manchester.... When I went to France and New York and all those places, I expected to see all these amazingly dressed people but, honestly, the Perry Boys in Manchester have got so much more class than anybody else in the world..." (accessed 16.01.2020)

]]> 2020-01-16 12:43:23 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432352763 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432529585 Updated version of week by week plan.]]> 2020-01-16 17:11:42 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432529585 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432840348 2020-01-17 09:42:13 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432840348 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432843617 (Accessed 17.01.2020)]]> 2020-01-17 09:54:24 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432843617 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432845094 (accessed 17.01.2020)]]> 2020-01-17 09:59:31 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432845094 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432846204 In this article / questionnaire the MOD  and skinhead subcultures and their influence on Fred Perry is discussed. It is useful to find out more about the history of the brand and what people viewed it as at the time. "Yes Fred Perry should collaborate with musicians and strong characters such as Wiggins that transcend their sport with a subcultural slant; it doesn’t have to be purely music based." (Reuben Billingham, 2016) This quote shows how customers like to see collaborations including history and the sporting heritage. (accessed 17.01.2020)]]> 2020-01-17 10:03:14 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432846204 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432852917 Throughout the article I have highlighted key parts that relate to the shopping habits or values on Genz and millennial shoppers. It is clear that they value sustainability but also contradict this be expecting brands to produce newness and be quick in terms of delivery. They have high expectations of the hughstreet and although they are not brand loyal they agree they would return to a brand if they had an exceptional service.
(accessed on the 17.01.2020)]]> 2020-01-17 10:27:37 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432852917 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432855182 (accessed 17.01.2020)]]> 2020-01-17 10:36:26 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432855182 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432857572 The collaboration was linked to Fred Perry's heritage of sports and MOD style. Bradley Wiggins is Tour de France winner and Olympic athlete. He also has a love for music and hobby for collecting vintage scooters. He made a special appearance at Paul Weller's concert playing guitar for 'That's Entertainment'. These two qualities make a perfect collaboration for Fred Perry. It appeals to the sporting audiences and the MOD audience who will appreciate Wiggins' style. The range included cycling tops and Harrington jackets. ]]> 2020-01-17 10:46:02 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432857572 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432859105 Fred Perry did a collaboration with the Amy Winehouse Foundation in support of young adults with addictions. They noticed Amy was a big fan of the brand and kept that range within her style. They incorporated women's polos and knitwear into the brand. Her style reflects the brand's original style and the range fits in with original designs. (accessed 17.01.2020)]]> 2020-01-17 10:52:49 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432859105 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432859843 Miles Kane is a northern artist who did a collaboration with Fred Perry. His image and music fits in with the brands identity.The range includes gold wreath and the Fred Perry classics and has put his own spin on them, a spin that is part 70s with its nostalgic pleasure-seeking vibe. (accessed 17.01.2020)]]> 2020-01-17 10:55:50 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432859843 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432861697 Edited was used to gather the assortment mix for Fred Perry. (accessed 17.01.2020)]]> 2020-01-17 11:04:05 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432861697 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432864857 This graph was taken from Edited and shows that polo tops are increasing as a trend. This was taken after some of the catwalk shows for SS20 and therefore shows that they have been on the catwalk for this season. Polo tops are the main garment in my range and this proves they are trending. (accessed 17.01.2020)]]> 2020-01-17 11:17:34 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432864857 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432865329 The sporting background of Fred Perry himself as the creator of the brand inspires this range. As the range is a collaboration with the Olympics the sporting background does inspire the range. ]]> 2020-01-17 11:19:27 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432865329 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432867683 This shows the assortment mix for Fred Perry, Lacoste and Ben Sherman. It is clear to see that they both have more products than Fred Perry due to the fact they have more and larger stores. Edited, (accessed 17.01.2020)]]> 2020-01-17 11:29:51 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432867683 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432868010 This is the pricing architecture of Fred Perry, Lacoste and Ben Sherman. The graph shows that in terms of pricing Ben Sherman is Fred Perry's main competitor as their average prices match and their highest prices are similar. Lacoste has a wider price range. Edited, ( accessed 17.01.2020)]]> 2020-01-17 11:31:31 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432868010 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432868615 Discounts for Ben Sherman. The graph shows that the highest percentage of discount (26%) is in the range of 50%-60%. This shows that although they sell more products that Fred Perry they are having to discount a lot of those to get them out of the shop and sold. Edited, (accessed 17.01.2020)]]> 2020-01-17 11:34:17 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432868615 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432869027 The graph shows the discounts for Lacoste. The highest percentage discount is 48% at 30%-40%. This isn't as high as Lacoste and therefore shows they can sell their stock faster and more efficiently compared to Ben Sherman. Edited, (accessed 17.01.2020)]]> 2020-01-17 11:36:02 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432869027 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432869380 Fred Perry do not have information on their discounts on EDITED. However, looking at their website they have a sale which appears to be 50% discount or more. The differences in discount show that once again Ben Sherman and Fred Perry are more direct competition as they sell a similar way on the hughstreet. (accessed 17.01.2020)]]> 2020-01-17 11:37:39 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432869380 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/432871804 The pricing architecture was used to chose how much the garments in the range would be. This graph was used from edited as well as research on the website. (accessed 17.01.2020)]]> 2020-01-17 11:47:15 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/432871804 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/435982721 Excel colour mix that have been counted from the range plan and organised into a pie chart and converted into percentages. ]]> 2020-01-25 14:53:29 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/435982721 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/435984352 'Digital Blue' is predicted for SS20 in men's collections. 
It also explains how blue, white and black are being worn well together. This links to the range for Fred Perry as black and white are used to balance out the bright colours and the neutral. (accessed 25.01.2020)]]> 2020-01-25 15:06:54 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/435984352 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/435984593 The article explains how yellow is being worn for SS20. 
(accessed 25.01.2020)]]> 2020-01-25 15:08:37 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/435984593 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/435985685 Website (https://www.wgsn.com/content/board_viewer/#/83222/page/1) (accessed on the 25.01.2020)]]> 2020-01-25 15:16:17 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/435985685 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/435985925 2020-01-25 15:18:30 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/435985925 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/435985960 2020-01-25 15:18:47 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/435985960 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/435986413 Edited was used to gather the assortment mix for Fred Perry. 
They stock tops and accessories mostly. Due to the history of the classic polo shirt that began the brand this makes sense. The range reflects this assortment mix as it proves to sell well and therefore it is what customers expect and buy most of. (accessed 17.01.2020)]]> 2020-01-25 15:22:14 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/435986413 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/435986858 WGSN shows that bomber jackets are +10% UK YoY. It is 'consistently commercial' according to WGSN. 
(accessed 25.01.2020) 
Website : https://www.wgsn.com/content/board_viewer/#/83221/page/4]]> 2020-01-25 15:25:31 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/435986858 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/435988187 2020-01-25 15:35:34 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/435988187 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/435988313 2020-01-25 15:36:23 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/435988313 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/435988884 Article on how the olympics are affecting and influencing retailers. (accessed 25.01.2020)]]> 2020-01-25 15:40:20 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/435988884 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/435996197 (accessed 26.01.2020)]]> 2020-01-25 16:14:44 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/435996197 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/439151877 When conducting secondary research for my competitor shop I will research online. This will include looking and comparing their websites, social media and any articles found on the brands. ]]> 2020-02-01 16:06:15 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/439151877 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/439157945 Fred Perry use instagram to share new collaborations, events or to promote the brand. This will help me when choosing my marketing strategy for the range. 

I studied the content they posted and the language they use in their captions to talk to customers.

They use stories to categorise their brand. They've included 'Subcultures' and 'Tennis' to maintain their heritage and remind customers of what there brand is about. The captions are kept short and to the point mainly advertising their products.
(accessed 2.02.2020)]]> 2020-02-01 16:48:13 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/439157945 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/439158668 Caption example.]]> 2020-02-01 16:53:33 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/439158668 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/439159133 The website homepage immediately advertises their campaigns. It has a drop down menu and is easy to navigate products. The search bar allows you to search for items as well.
Overall, the website is simple yet effective. The simple element makes the brand appear more high end and sophisticated. There is no promotion or sale on the front page like other websites.  (accessed 01.02.2020)]]> 2020-02-01 16:57:22 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/439159133 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/440574045 I conducted a survery on the 10.01.2020. This consisted of asking men aged 18-50 various questions. These people were people I knew very well or only slightly and I asked them to answer each question honestly and reply their answers. This research was very helpful for me when creating my range as I could gage price points and how well the range would do depending on their normal spending habits. ]]> 2020-02-04 20:20:29 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/440574045 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/440575773 2020-02-04 20:23:01 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/440575773 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/440581496 2020-02-04 20:32:14 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/440581496 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/440584432 2020-02-04 20:37:39 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/440584432 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/440585855 2020-02-04 20:40:13 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/440585855 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/441201997 (accessed 05.02.2020)]]> 2020-02-05 20:11:07 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/441201997 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/441203215 (accessed 05.02.2020)]]> 2020-02-05 20:13:09 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/441203215 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/443570696 This store is used as inspiration for the layout of the store in my range. The urban decor and open brick work creates a more rustic atmosphere. This refers to the striped back uniqueness of the brand. ]]> 2020-02-11 10:24:50 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/443570696 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/443571691 The store in New York displays the history of the brand in the centre of the room. Although there are references to the origins of he brand in a lot of stores I liked the layout of this one being in the centre of the room and in glass cases. ]]> 2020-02-11 10:27:44 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/443571691 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/443572696 This was taken outside the Fred Perry store on Carnaby Street. Even from the outside the store appears welcoming and homely and inside it also carries this mood. The idea of the big window display would also appear to me as the range can be displayed here. Also the British flag can hang from the window to intrigue passers by who may not know of the collaboration. ]]> 2020-02-11 10:30:28 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/443572696 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/443576807 (accessed 11.02.2020)]]> 2020-02-11 10:42:18 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/443576807 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/443577627 (accessed 11.02.2020)]]> 2020-02-11 10:44:56 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/443577627 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/443578731 This article explains how the UK has changed in terms of being a sourcing country and how there is hope for the future (accessed 11.02.2020). ]]> 2020-02-11 10:48:30 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/443578731 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/443579490 (accessed 11.02.2020)]]> 2020-02-11 10:50:41 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/443579490 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/444396405 Fred Perry have stores worldwide however due to the range being largely based on heritage and appealing to British audiences with the British Flag print it will only be sold in the UK flagship (Covent Garden) and online. ]]> 2020-02-12 15:26:07 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/444396405 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/444397688 The size guide found on the website helped me when sorting the garments into sizes for the merchandising plan. ]]> 2020-02-12 15:27:43 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/444397688 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/444399015 On the Fred Perry website the category mix is very simple. The collaboration will be listed alongside the others under 'collaborations'. ]]> 2020-02-12 15:28:55 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/444399015 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/444414216 (accessed 12.02.2020)]]> 2020-02-12 15:46:34 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/444414216 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/444927885 This article gives key statistics on how to engage and market to Gen z and Millennial audiences using social media. (accessed 13.02.2020)]]> 2020-02-13 12:20:53 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/444927885 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/445145958 Made on the 4.01.2020]]> 2020-02-13 17:19:31 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/445145958 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446077786 This article suggests that an increasingly globalised world has fuelled the fashion industry to dizzying heights. Rabine argues that 'globalization means an abundance of fashions sold by giant retailers' are able to 'coordinate worldwide distribution of goods at the click of a computer'. Furthermore, a so called 'global style' has been created across borders and cultures through 'fashion images in magazines, music videos, films, the Internet and television' which speed their way around the world like never before. Moreover, Rabine attests that the global capitalist economy means the fashion industry is able to thrive through large market consumption in the west and cheap labour in the poorer countries. (accessed 16.02.2020)]]> 2020-02-16 13:42:33 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446077786 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446080419 This article suggests that Britain leaving the European Union poses a number of threats to the European Fashion Industry. As a result of such political circumstances, Esparza argues that 'The UK fashion industry is at risk of creating a potential atmosphere where infringers may take advantage of weaker design rights protections'. This is because the EU can provide its member states with stronger protections in regards to infringement rights than the UK can, meaning Britains 'protection scheme provides a clear path upon which infringers could take advantage'. Esparza concludes that a deal must be reached between the EU and the United Kingdom to protect both parties from infringement. (accessed 16.02.2020)]]> 2020-02-16 14:06:50 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446080419 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446083736 The figure in the article indicates "46.1 million tonnes of polyester were produced in 2014, releasing 655 million tonnes of CO2 into the atmosphere – around 40% of total fashion industry emissions." These numbers show the detrimental effect that the fashion industry has on climate change hence the need for change. (accessed 16.02.2020)]]> 2020-02-16 14:35:16 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446083736 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446084176 ASOS provide a very transparent and detailed analysis of everything they are doing in order to be sustainable. For example, using electric cars for transportation. Small changes have been proven to make an impact to climate change and Fred Perry could take note of this. Seeing as they do not post anything about their efforts to make a change. (accessed 15.02.2020)]]> 2020-02-16 14:38:40 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446084176 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446085362 Men feel let down by the lack of diversity in male brands and on the catwalk. A lot has changed to show how females have become more inclusive with the likes of plus size models and petite and tall is now introduced into the majority of retailers. Griffiths explains "Men want to be able to have choice and variety to shop for their shape and size... " Fred Perry do not cater for the plus size and stop at XXL in most products therefore there is room for change. (accessed 16.02.2020)]]> 2020-02-16 14:46:09 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446085362 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446086239 The article explains how the uncertainty and forever changing pound affects retailers in the UK. Due to higher import charges retailers will have no choice but to raise the prices of their stock. This affects both store and customer. (accessed 12.02.2020)]]> 2020-02-16 14:52:04 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446086239 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446086663 This article shows how leaving the EU may bring about positive change for the UK manufacturing business. Since exports and imports will rise retailers may look to change their sourcing country. Although it is still unclear about what will happen to retailers after Brexit it could increase business for factories or textile industries in the UK. The trend of artisan may also come back to support local businesses rather than sourcing from further afield. (accessed 16.02.2020)]]> 2020-02-16 14:55:16 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446086663 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446087382 This article explains how retailer saw enow expected to provide an in store experience to maintain their place on the highstreet.|(accessed 16.02.2020)]]> 2020-02-16 15:00:54 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446087382 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446087662 This article shows ways that retailers can improve their in store experience. An example of this is Zara's new self check out machines. This is an idea that has been around for while but has not yet entered many retailers stores. Fred Perry could use this idea to supply customers with a faster way to shop and convince in store. This would work well for busier stores such as London stores and Manchester. ]]> 2020-02-16 15:03:08 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446087662 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446088348 Although there is no new technology introduced into Fred Perry stores it is true to the brand. The interior is kept authentic and fits in with the heritage and image of the brand. (accessed 16.02.2020)]]> 2020-02-16 15:07:39 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446088348 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446089433 2020-02-16 15:15:15 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446089433 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446113934 2020-02-16 17:58:42 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446113934 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446115013 (accessed 16.02.2020)]]> 2020-02-16 18:06:08 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446115013 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446115338 The so called 'death of the high street' causes and how the highstreet stores are dealing with this battle(accessed 16.02.2020)]]> 2020-02-16 18:08:04 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446115338 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446115737 This website studies the presence of Fred Perry on social media. There presence is increasing in terms of social media following and activity however comparing to their competition of Lacoste it is not as good. 
(accessed 16.02.2020)]]> 2020-02-16 18:10:46 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446115737 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446117351 As some of the range is being sourced from the UK, the transportation from the factory is going to be done my truck. The collection is all arriving on the same date to go into store on the 25.05.2020 and therefore will only require one truck to deliver all. This will reduce carbon emissions. The products from Portugal will be shipped then transported baby truck to the warehouse. ]]> 2020-02-16 18:21:19 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446117351 40091612 https://padlet.com/40091612/fmqz26rtdsm1/wish/446117840 This shows the advantages and disadvantages of sourcing from outside countries and the UK. (accessed 16.02.2020)]]> 2020-02-16 18:24:14 UTC https://padlet.com/40091612/fmqz26rtdsm1/wish/446117840