Customer Oriented Marketing Strategy through Marketing Mix and Situation Analysis by Cristina Doschinescu https://padlet.com/dc40071663/fm0q9e4cldl0eqxv en-us 2024-03-12 13:45:57 UTC 2024-05-21 15:01:16 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/2374101203/5df5bc6dbdbdd9f6e3e259feda9a195f/download__1_.jpg History dc40071663 https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2915678552 The history of Costa Coffee can be traced back to 1971 when two brothers, Sergio and Bruno, founded the company with the aim of providing the world with the best coffee experience possible. The company's dedication to quality led to the launching of a new roastery in 1978 and the opening of its first coffee shop in 1981. In 1995, Costa Coffee was acquired by Whitbread, which helped to further drive the brand's success. In 2017, Costa Coffee made history by opening one of the biggest roasteries in Europe, located in Basildon, Essex, showing its commitment to innovation and maintaining high quality standards. In January 2019, The Coca-Cola Company purchased Costa Coffee, marking new opportunities for the brand's growth. Costa Coffee prioritizes quality, innovation, and customer satisfaction.

]]> 2024-03-12 13:57:01 UTC https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2915678552 Situational analysis Costa Coffee dc40071663 https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2915681771 2024-03-12 13:59:09 UTC https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2915681771 Transcript dc40071663 https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2915682870 2024-03-12 13:59:51 UTC https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2915682870 dc40071663 https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2989022680 2024-05-11 20:54:34 UTC https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2989022680 dc40071663 https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2989030440 2024-05-11 21:23:35 UTC https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2989030440 dc40063531 https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2996060737 You have done a fantastic job on Costa's history, you really did a good research about the company, and this shows dedication. I also liked the Presentation, Marketing MIX and Sustainability sections, they have so much valuable information about Costa as a company. The Padlet background colour and design are amazing, you have really put effort on your assignment, great work overall.

The only issue I have is the Padlet layout but is nothing major.

]]> 2024-05-16 13:50:03 UTC https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2996060737 dc40071663 https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2996071657 2024-05-16 13:57:31 UTC https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2996071657 dc40071663 https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2996072522 2024-05-16 13:58:08 UTC https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2996072522 Review from Tomas Svikruha https://padlet.com/dc40071663/fm0q9e4cldl0eqxv/wish/2997422215 When I opened your Padlet, and I was browsing it I could see how creative person you are. When I saw your presentation about Costa Coffee during the class presentation, I already knew your Padlet will be full of creativity. You did amazing job. Also, your research about your brand is very well. You used a lot of effort to make your both infographics very interested by either visual and readable. Overall, I cannot say anything negative on your Padlet. Simply, I like it…

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