In 1947, as the company began to grow Lee put up their office in Seoul. He soon started a sugar refinery which also succeeded in a very short span of time. Lee was a very ambitious person and in 1954 built the largest woollen mill in Korea located in the suburbs of Daegu city.

 

Soon he had ventured into various other sectors like insurance, retail and securities. He was a firm believer in industrialization and wanted that Samsung Group to become the industry leader in almost all the sectors. In the 1960’s the Samsung Group entered the electronics industry confidently. 

 

It was relying on the huge capital that it had at disposal for making new innovative products. Very soon Samsung was able to release its first product which was a black and white television set. By now it has more than 6 divisions each focussing on individual products like the semiconductor, telecommunications, hardware, etc.

 

Employees will be provided volunteering work and be more confident when they are working. It can let them have more communication between co-workers and can also build their own confidence and team spirit. 

 

It will increase employee satisfaction. If their motivated, they will put their effort in achieving goal such as sales on product because they will get the commission.

-Samsung wish all workers enjoy their working and give their best effort for the company so that the company can become a successful company. In McClelland theory called affiliation, affiliation is about relationship between the employees. Example,those who need for affiliation need pleasant relationship with other people. Beside that, they need to fell accepted by other people. So,the worker have an good culture. It mean employees are enjoy working there and they really motivated to going to work.

 

-Beside that,if employee doing a great job and has lead to many achievements ,Samsung provides promotion opportunities for each employees that work really well.This promotion is to make the employees motivated.Example ,in the past two year 329 female employees has been promoted to a section chief manager.

Motivation in corporate welfare can help increase performance. Example Samsung give employees medicine, advancement of women and juvenile mental health that to ensure all employee safety and healthy and hope employees can work harder

Motivation in working environment can help increase performance. Example, Samsung give employees worked up to 16hours a day with only a day and rest a month to give employees a friendly and professional environment that employees won't be too much pressure