Advertising Copywriting by Alaina Lieze https://padlet.com/liezea18/fk23loz0hfyzcjgv en-us 2023-05-05 02:51:21 UTC 2023-05-05 03:36:26 UTC hello@padlet.com Fenty Beauty Creative Brief liezea18 https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579041497 This creative brief reflects Rihannas' cosmetic brand 'Fenty Beauty.' This creative brief convinces the audience to purchase Fenty Beautys' products because they are inclusive to all skin colors, innovative, and cruelty free. ]]> 2023-05-05 02:56:04 UTC https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579041497 Radio Workshop liezea18 https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579043163 2023-05-05 02:58:38 UTC https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579043163 TV Workshop liezea18 https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579043400 2023-05-05 02:58:59 UTC https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579043400 Role Played In Development liezea18 https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579046168 2023-05-05 03:02:56 UTC https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579046168 liezea18 https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579047503 I curated two different print advertisements to fit the aesthetic of Fenty Beauty's brand, paired with a creative brief and creative strategy statement. ]]> 2023-05-05 03:04:57 UTC https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579047503 Radio Script-- Beauty That's Clean liezea18 https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579048805 The strategy Fenty Beauty is using to promote their new line of beauty products, “Fenty Skin,” is to use a celebrity endorsement on the radio to grab the listeners' attention, and convince them to purchase the new line of products. Rihanna owns Fenty Beauty, giving her a perfect opportunity to use her voice in the advertisement, as her voice is very distinct and notorious and radio listeners can quickly pick up on it and tune in to what she’s saying. ]]> 2023-05-05 03:07:01 UTC https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579048805 liezea18 https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579060487 2023-05-05 03:25:46 UTC https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579060487 TV Script liezea18 https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579060925 2023-05-05 03:26:27 UTC https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579060925 Headline Document liezea18 https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579066408 2023-05-05 03:36:26 UTC https://padlet.com/liezea18/fk23loz0hfyzcjgv/wish/2579066408