Storyboard by https://padlet.com/aimeepeppard3/fjofz2rumh9283f7 en-us 2022-10-06 14:25:33 UTC 2022-11-23 17:43:20 UTC hello@padlet.com Overview aimeepeppard3 https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2329598866 Topic: Marketing

Timing: Two-hour blended learning

Target Learners: Students who are studying a QQI Level 5 in Business Studies

Educational context: Further Education

Learning Design Approach: ABC learning design
]]> 2022-10-06 15:28:02 UTC https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2329598866 6. Acquisition aimeepeppard3 https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2343077995 Time: 15 Minutes

We will look at the last marketing strategy, The marketing mix. This topic looks at the 4 P's of marketing (product, price, place, promotion) 

Importance of strong marketing

Resource: Google Slide]]> 2022-10-17 12:19:53 UTC https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2343077995 8. Discussion aimeepeppard3 https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2343078782 Time: 10 Minutes
 
As a class, we will discuss what was learnt and if the learning outcomes have been achieved. I will allow the class to ask questions and express their thoughts on the lesson using padlet.

Resource: Mentimeter]]> 2022-10-17 12:20:22 UTC https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2343078782 7. Practice aimeepeppard3 https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2343079344 Time: 20 Minutes

The students will complete a Kahoot quiz to test their knowledge and understanding of marketing. 

Resource: Kahoot
]]> 2022-10-17 12:20:42 UTC https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2343079344 2. Acquisition aimeepeppard3 https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2343079806 Time: 20 Minutes

Start by defining marketing in terms on business. We will discuss The Marketing Strategies that are required when starting a business.

Resource: Google slides]]> 2022-10-17 12:20:58 UTC https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2343079806 5. Practice aimeepeppard3 https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2343080480 Time: 10 Minutes
 
Before starting on the next section, I will ask the class to brainstorm what they think the 4 P's of marketing mean. This activity can be done Individually.

Resource: Padlet]]> 2022-10-17 12:21:23 UTC https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2343080480 4. Discussion aimeepeppard3 https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2343081497 Time: 15 Minutes

One group member will be nominated to stand up and discuss their answers with the class.  ]]> 2022-10-17 12:22:01 UTC https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2343081497 3. Practice & Collaboration aimeepeppard3 https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2343107964 Time: 20 Minutes

The students will answer questions based on the marketing strategies we have discussed. This activity will be done in small groups of 2-3, and they will have 20 minutes to complete.

Resource: Google slides]]> 2022-10-17 12:37:23 UTC https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2343107964 1. Discussion aimeepeppard3 https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2355188680 Time: 10 Minutes

We will start the lesson by discussing learning outcomes. After this lesson, students will be able to:
1.  Define marketing in terms of business.
2. Analyse the components of a marketing strategy. 
3. Differentiate between the 4 P's of marketing

Resource: Google slides
]]> 2022-10-25 10:13:14 UTC https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2355188680 To do: aimeepeppard3 https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2355210278 - Create google slides for the lesson 
- Create questions for group activity in activity 3
- Create a Kahoot quiz for activity 7
- Design a padlet for activity 5
- Design a Mentimeter for activity 8]]> 2022-10-25 10:35:25 UTC https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2355210278 References: aimeepeppard3 https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2355253708 Business Express - Enda Connolly (2nd edition)

Business for success - Lyn Byrne

Revise Wise, Business - Peter Caulwell]]> 2022-10-25 11:16:35 UTC https://padlet.com/aimeepeppard3/fjofz2rumh9283f7/wish/2355253708