Promotion Padlet by Illeana Furman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w Marketing P1 en-us 2022-04-20 12:35:21 UTC 2022-04-20 13:08:45 UTC hello@padlet.com Promotion illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150241367 persuasive communication. The goals of promotional activities are summarized by the phrase AIDA:
Attract Attention
Build Interest and Desire
Ask for Action



]]> 2022-04-20 12:37:41 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150241367 Advertising illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150243742 form of non -personal promotion and one-way communication. It can be found in places including:
  • Newspapers
  • Magazines 
  • Television
  • Web sites
  • Billboards

]]> 2022-04-20 12:39:32 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150243742 direct marketing illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150244944 a type of advertising directed to a targeted group of prospects rather than to a mass audience.]]> 2022-04-20 12:40:26 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150244944 Public relations illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150246778 activities try to create a favorable image for a company, its products, or its policies. ]]> 2022-04-20 12:41:33 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150246778 News Release illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150248522 n announcement that is sent to media outlets. It can be used to announce newsworthy developments, such as news about products, distribution channels, facilities, partners, revenues, employees, and events.



]]> 2022-04-20 12:42:47 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150248522 Publicity illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150249755 involves bringing news or newsworthy information about an organization to the public’s attention. This process is also known as placement.

The main function of publicity is to develop a positive perception of the organization in the marketplace. 



]]> 2022-04-20 12:43:39 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150249755 Promotional Mix illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150250938 promotional mix is a combination of strategies and a cost-effective allocation of resources a company uses to reach its promotional goals.]]> 2022-04-20 12:44:32 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150250938 Sales Promotion illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150254474 Sales promotions are incentives that encourage customers to buy products or services.
  • Increase sales
  • Inform potential customers about new products
  • Create a positive business or corporate image

]]> 2022-04-20 12:47:02 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150254474 coupons illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150256673 certificates that entitle customers to cash discounts on goods or services. They help to introduce new products, enhance sales of existing products, and encourage retailers to stock the advertised item.



]]> 2022-04-20 12:48:34 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150256673 incentives illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150257704 higher-priced products earned and given away through:
  • Contests: Competitions based on a demonstrated  skill

]]> 2022-04-20 12:49:24 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150257704 Sweepstakes illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150258402 Games of Chance]]> 2022-04-20 12:49:55 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150258402 rebates illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150259261 Discounts offered if the item is purchased during a certain time period


]]> 2022-04-20 12:50:28 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150259261 Sponsorship illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150261145 A sponsoring company pays a fee for the right to promote itself and its products at or on a set location]]> 2022-04-20 12:51:51 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150261145 promotional tie-ins illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150262271 also known as cross- promotion and cross-selling campaigns. These activities involve sales promotional arrangements between one or more retailers or manufacturers, producing mutually beneficial results.



]]> 2022-04-20 12:52:40 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150262271 Product placement illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150263264 consumer promotion that involves using a brand-name product in a movie, TV show, sporting event, or in a commercial for another product.



]]> 2022-04-20 12:53:25 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150263264 Advertising Campaign illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150265067 group of advertisements, commercials, and related promotional materials and activities that are designed as part of a coordinated advertising plan to meet the specific goals of a company.



]]> 2022-04-20 12:54:43 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150265067 advertising agencies illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150266524 independent businesses that specialize in developing ad campaigns and crafting the ads for clients. They do their job by:
  • Setting objectives 
  • Developing advertising messages and strategies
  • Completing media plans
  • Selecting media
  • Coordinating related activities

]]> 2022-04-20 12:55:45 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150266524 Headlines illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150267557  phrase or sentence that attracts the reader's’ attention to a product or service.]]> 2022-04-20 12:56:27 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150267557 Copy illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150269121 selling message of a written advertisement. It details how the product or service meets the customer needs identified in the headline.



]]> 2022-04-20 12:57:30 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150269121 illustration illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150271070 illustration is the photograph, drawing, or other graphic elements used in an advertisement. It should attract and hold attention and encourage action.]]> 2022-04-20 12:58:53 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150271070 Signature illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150273104 The signature, or logotype (logo), is the distinctive identification symbol for a business. A well-designed signature gets instant recognition for a business.



]]> 2022-04-20 13:00:11 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150273104 slogan illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150275100  is a catchy phrase or words that identify a product or company.



]]> 2022-04-20 13:01:30 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150275100 Ad Layout illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150277021 a sketch that shows the general arrangement and appearance of a finished ad. 



]]> 2022-04-20 13:02:50 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150277021 Large Visuals illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150278229 Ads that feature large visuals (60 to 70 percent of the total ad) are the best attention-getters.



]]> 2022-04-20 13:03:41 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150278229 typeface illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150280568 The look and appearance of the type is called the TypeFace.  A complete set of letters in a specific size and typeface is called a font.



]]> 2022-04-20 13:05:18 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150280568 Advertising proofs illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150282796 It shows exactly how an ad will appear in print (otherwise known as copy-ready). To evaluate a proof, an advertiser will consider these criteria: 
  • The ad should be bold enough to stand out next to other ads.
  • The layout should look clean and uncluttered and should guide the reader through the copy.
  • The font needs to be easy to read and help to show the company’s message.
  • The signature should be apparent and distinctive.
  • The intended message and image projected must be appropriate for the target audience.

]]> 2022-04-20 13:06:45 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150282796 Broadcast media illeanafurman https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150283893 includes radio & Television.]]> 2022-04-20 13:07:28 UTC https://padlet.com/illeanafurman/fjkh1jlnbx2i2i6w/wish/2150283893