POM tut 1 by Xuan

Societal Marketing Concept

wxlim1012 — 2024-10-04 03:11:34 UTC

This concept emphasizes sustainable marketing, socially and environmentally responsible marketing that meets the present needs of consumers and businesses while preserving or enhancing the ability of future generations to meet their needs.

Societal Marketing Concept

wxlim1012 — 2024-10-04 03:22:26 UTC

Company: CocaCola

They try to bring people together through their brands.

Example: Coca-Cola’s advertisement of people of all different ethnicities and ages singing “America the Beautiful” in different languages to show the diversity in this country and how beautiful it is. It shows that this country is made of people from all walks of earth, but they can all coexist harmoniously.

2024-10-04 03:22:55 UTC

Coca Cola uses social marketing, environmental recycling, and advertising promotion for marketing purposesCoca-Cola World Without Waste Initiative 。

Marketing concept

2024-10-04 04:16:29 UTC

Luckin Coffee

Luckin Coffee makes full use of the influence of social media in marketing. Create brand spokespeople by collaborating with celebrities

Result：Financial results for the second quarter of 2024 ended June 30. Luckin Coffee's revenue in the second quarter of 2024 was 8.402.6 billion yuan (about $1.156 billion), an increase of 35.5% over the same period last year; Net profit was 871.1 million

Marketing concept

0375272_1 — 2024-10-04 05:12:58 UTC