FRL & E - Glossier Visual by https://padlet.com/hjsslater/ffwadx0t6i7vfqkc en-us 2021-07-22 09:41:12 UTC 2024-10-15 08:09:41 UTC hello@padlet.com hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1658191204 2021-07-22 10:12:29 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1658191204 hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1658192148  Comp Shop Task
This store felt like a museum, with clothes protected in glass boxes. It was very quiet and calming music was playing.
The visual displays were intriguing. ]]> 2021-07-22 10:14:26 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1658192148 Glossier Existing Products hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1658194931 2021-07-22 10:20:21 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1658194931 Skincare inspired by Flowers. hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659615647 2021-07-23 19:16:45 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659615647 Makeup inspired by Flowers. hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659616517 2021-07-23 19:18:47 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659616517 Glossier Existing Branding hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659617810 2021-07-23 19:21:36 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659617810 Branding on Product Examples hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659619730 2021-07-23 19:25:45 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659619730 Interactive Video Elements hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659620553 2021-07-23 19:27:50 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659620553 Exteriors hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659625951 For the outside of our Oxford Street Store we will have flower decor to make it recognizable and help represent our theme.
For consumers this can turn into a Instagram post which will raise brand awareness. ]]> 2021-07-23 19:40:44 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659625951 Publicity Signage hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659627062 These designs show the outside of the store will look.

]]> 2021-07-23 19:43:15 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659627062 Uniform Inspiration hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659628306 I have explored Glossier's existing uniform which is the pink boiler suit. For the floral theme we will have a floral print on the boiler suits.
Glossier also have a doorman outfit.]]> 2021-07-23 19:46:26 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659628306 Taxi Wraps hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659632517 For our Strategy we will use taxi wraps to raise brand awareness. They will show Glossier's logo all round London.
I have created a mood board to show what other fashion brands have done such as Boohoo and Pretty Little Thing]]> 2021-07-23 19:58:17 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659632517 Posters Condensed Images hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659637952 In this mood board I explored Glossier's existing posters to understand the theme and aesthetic they go for.]]> 2021-07-23 20:03:29 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659637952 Glossier Existing Packaging hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659638765 2021-07-23 20:05:52 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659638765 Glossier in Bloom Packaging hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659640524 2021-07-23 20:10:02 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659640524 Store Interiors hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659641074 I explored some of Glossier's existing layouts for pop-ups.
This shows a pop-up with a floral theme. It is very clean and 
minimalistic.
]]> 2021-07-23 20:11:43 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659641074 Digital Experiences Interiors hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659642416 For our pop-up we will have photo booths and interactive screens. I have designed some of these experiences for our store.]]> 2021-07-23 20:14:58 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659642416 Flower Wall hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659643345 2021-07-23 20:17:17 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659643345 Existing Products hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659645246 2021-07-23 20:22:04 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659645246 Ideas hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659646060 2021-07-23 20:24:32 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1659646060 Front Cover-First Slide hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665630718 This interactive video was used on the first slide. The flower is pink as pink is Glossier's brand colour. We chose to use a video as this will attract attention from viewers.
The video is of a flower blooming as our presentation is creating a flower skincare range, so felt this showed our brand identity. ]]> 2021-07-31 18:16:35 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665630718 Products hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665631761 A screenshot of some of the products available on Glossier's website to show what the brand already offers.
Please click on link and then scroll down for Bibliography.]]> 2021-07-31 18:21:28 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665631761 Competitors-BOOTS hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665634155 For my Boots page I used a range of imagery. I showed the logo as felt this is very easily recognized. I then chose 3 different products that Boots offer. These were all from different brands as I wanted to show that Boots stock a range of brands as well as producing their own range.
Please click on link and then scroll down for Bibliography.]]> 2021-07-31 18:32:27 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665634155 Competitors-SEPHORA hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665635108 For my Sephora page I used a picture of the outside of their store to show it's more of a stylish and premium brand. I then showed photos of a range of their products to show the type of brands they stock.]]> 2021-07-31 18:37:07 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665635108 Competitors-SUPERFLUID hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665637816 I wanted to include a purely online makeup brand that is similar to Glossier to show how makeup brands are constantly being produced. For the imagery I showed some of the brands products.]]> 2021-07-31 18:45:53 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665637816 Competitor-SUPERFLUID hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665638656 This shows a selection of the brands makeup sets that they created with interesting names like 'All Eyes On Me'.]]> 2021-07-31 18:50:14 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665638656 Competitors-WINKY LUX hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665639715 Winky Lux is an online beauty retailer and part of their collection focuses on flowers contained inside lipsticks. This brand would be a competitor to glossier’s new collection.  I used imagery of their products which would be similar to the ones we will produce.]]> 2021-07-31 18:56:08 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665639715 Competitors-WINKY LUX hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665640228 I used imagery of the benefits it outlines of the webiste, the brand educates its consumers on the values of the company. It is all vegan and details on its website the products it uses. Glossier has a bigger brand awareness and a slightly older target audience than Winky Lux. ]]> 2021-07-31 18:59:12 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665640228 Competitors-Brand Positioning Map hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665640761 I created a Brand Position Map to show Glossier compared to other brands is very highly respected with high quality products. This is why it is in the high quality and high price section. ]]> 2021-07-31 19:02:17 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665640761 Location-Area hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665643060 I used an image of the store to show it is a large area. I also used images of the available space to show what we would be able to work with. ]]> 2021-07-31 19:14:39 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665643060 Location- Around Us hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665643582 I used an image on google maps to show around the store is a mixture of premium to mass market brands. Selfridges is across the road so this will help increase footfall. ]]> 2021-07-31 19:17:47 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665643582 Location-Travel hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665643939 I used this image with data I found out to show the transport links. ]]> 2021-07-31 19:19:42 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665643939 Location-Accessibility hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665644322 This indicates that it is easily accessible for different modes of transport. ]]> 2021-07-31 19:21:34 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665644322 Location hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665644807 I used images of the store both in the day and night. One is a street view to show the kind of setting it would be in and the other is at night. The large windows would work well with posters before opening.]]> 2021-07-31 19:24:11 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665644807 Digital Experiences-Moodboard hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665645644 I wanted to have a slide showing the type of interactive screens we would have before the video started. ]]> 2021-07-31 19:28:04 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665645644 Digital Experiences Video hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665646499 I created a video to show the types of interactive screens we would include in the pop-up.
I edited together youtube videos, added text to go alongside the video and added music over the top to make it more entertaining.]]> 2021-07-31 19:32:05 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665646499 Bibliography for Digital Experiences Video hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665647151 2021-07-31 19:35:24 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665647151 Products-lipstick hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665649582 I created a lipstick for the collection. It has a flower inside to keep to out flower theme. The packaging has rose petals and a rose gold theme.]]> 2021-07-31 19:47:35 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665649582 Products- Makeup hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665650465 We created a makeup range for our collection each product is based on a different flower. These flowers have different properties for your skin.]]> 2021-07-31 19:51:52 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665650465 Products- Skincare hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665651033 We created a skincare range for our collection each product is based on a different flower. These flowers have different properties for your skin.]]> 2021-07-31 19:55:13 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665651033 USP hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665651556 For the USP page I chose an image of a plant as the concept focuses on sustainability. I chose EL&N photo as we have a cafe aspect and a phone filter to show our digital elements. This will be different from any glossier pop up before we have introduced a whole new product range, including interactive screens and a café. ]]> 2021-07-31 19:58:01 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665651556 Mission Statement hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665652615 For the mission statement page I added some products.]]> 2021-07-31 20:02:52 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665652615 Branding hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665653289 For the branding we have kept it simple by keeping Glossier's existing logo and then added 'In Bloom' and a little flower. This will mean it will be recognized as Glossier.]]> 2021-07-31 20:06:20 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665653289 Structure hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665655423 2021-07-31 20:16:27 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665655423 Mission Statement hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665655810 2021-07-31 20:17:54 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665655810 Publicity Signage Condensed Images hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665656849 As the Oxford Street store we chose has lots of windows this offers opportunity to have promotional posters. The pink will be eye catching. I have also created a flower feature on the entrance.]]> 2021-07-31 20:22:29 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665656849 Taxi Wrap Glossier Condensed Images hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665657657 2021-07-31 20:26:15 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665657657 Uniform hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665658063 The uniform design will be the classic boiler suit. We will keep to the pink theme but have 3 floral prints for the staff.]]> 2021-07-31 20:27:33 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665658063 Posters hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665658296 These flower inspired beauty images are perfect for the brand identity.]]> 2021-07-31 20:28:34 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665658296 Posters hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665658398 These posters show a natural makeup look which goes with the brands aesthetic. The floral border is simple and the logo is effective.

]]> 2021-07-31 20:29:02 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665658398 Tube Poster Condensed Images hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665658699 2021-07-31 20:30:19 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665658699 Gift Bag Final Images hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665659083 These were the images used for our presentation. We have created our own product range for the gift bag. The floral theme consists through all the products.]]> 2021-07-31 20:32:14 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665659083 Flowers for Presentation hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665659322 2021-07-31 20:33:22 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665659322 Floorplan hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665660216 2021-07-31 20:37:57 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665660216 Location- Birds eye view hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665660340 2021-07-31 20:38:40 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665660340 Primary Research1 hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665660509 2021-07-31 20:39:36 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665660509 Primary Research2 hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665660670 2021-07-31 20:40:09 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665660670 Primary Research hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665661011 2021-07-31 20:41:17 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665661011 Packaging hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665661139 2021-07-31 20:41:58 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665661139 Interior Design hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665661465 This mood board was used within the presentation to represent the interior design and floral theme.]]> 2021-07-31 20:43:48 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1665661465 Week 4 hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1680259608 2021-08-16 10:58:41 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1680259608 Week 2 hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1680283475 2021-08-16 11:36:49 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1680283475 Week 3 hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1680284764 2021-08-16 11:38:39 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1680284764 Week 5 hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1680285524 2021-08-16 11:39:48 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1680285524 Week 6 hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1680285745 2021-08-16 11:40:08 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1680285745 Each bibliography is after each mood board. Click on the mood board and scroll to the next page to see where the images are from. hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1680483499 2021-08-16 14:20:08 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1680483499 I have looked through all my previous mood-boards and simplified down the choice of my pictures for the final presentation. hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689651716 2021-08-22 18:14:57 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689651716 Gift Bag Condensed Images hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689655895 2021-08-22 18:26:03 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689655895 Gift Bag All Images hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689662068 2021-08-22 18:32:36 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689662068 Uniform All Images hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689666299 2021-08-22 18:43:11 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689666299 Glossier in Bloom Branding hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689666946 2021-08-22 18:44:57 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689666946 Week 1 hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689667553 2021-08-22 18:46:27 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689667553 Glossier Existing Branding hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689667673 2021-08-22 18:46:51 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689667673 Idea Process hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689668373 2021-08-22 18:48:57 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689668373 Uniform hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689668851 2021-08-22 18:50:17 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689668851 Taxi Wrap hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689669408 2021-08-22 18:51:57 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689669408 Posters hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689670084 2021-08-22 18:53:48 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689670084 Exteriors and Interior Design hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689673048 2021-08-22 19:02:05 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689673048 Posters Inspo hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689675155 These are some posters and aesthetics for Glossier I found online which helped me understand how they have used imagery before.
 ]]> 2021-08-22 19:07:16 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689675155 Posters Inspo hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689676320 More posters and Pinterests that I found online which showed the main pink theme.]]> 2021-08-22 19:08:50 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689676320 Posters Inspo hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689677300 This mood board created by Glossier shows that the brand cares about being inclusive and natural.]]> 2021-08-22 19:10:44 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689677300 Posters Inspo hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689678109 This shows the type of skin care posters we could create. In the images this is what Glossier have used in the past.]]> 2021-08-22 19:12:58 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689678109 Glossier In Bloom Branding hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689679111 2021-08-22 19:15:44 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689679111 Competitors hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689680494 2021-08-22 19:19:37 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689680494 Location hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689681490 2021-08-22 19:21:36 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689681490 Digital Experiences hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689682347 2021-08-22 19:24:01 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689682347 Digital Experiences hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689682648 2021-08-22 19:24:49 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689682648 USP hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689683993 2021-08-22 19:28:41 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689683993 Slide Elements hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689684091 2021-08-22 19:28:59 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689684091 Digital Experiences hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689684249 2021-08-22 19:29:19 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689684249 Gift Bag hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689685120 2021-08-22 19:31:27 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689685120 Bibliography for Final Slide Images and Videos hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689691168 This is my Bibliography for the Slides I created in my presentation.]]> 2021-08-22 19:36:02 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1689691168 Slide Elements hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694166467 2021-08-24 18:08:51 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694166467 Front Cover-First Slide hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694167573 This interactive video was used on the first slide. The flower is pink as pink is Glossier's brand colour. We chose to use a video as this will attract attention from viewers.
The video is of a flower blooming as our presentation is creating a flower skincare range, so felt this showed our brand identity. ]]> 2021-08-24 18:09:29 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694167573 Interactive Video Elements hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694168074 2021-08-24 18:09:47 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694168074 Flowers for Presentation hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694168413 2021-08-24 18:10:00 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694168413 Digital Experiences-Moodboard hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694168744 I wanted to have a slide showing the type of interactive screens we would have before the video started. ]]> 2021-08-24 18:10:15 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694168744 Digital Experiences hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694169020 2021-08-24 18:10:25 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694169020 USP hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694169653 2021-08-24 18:10:49 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694169653 USP hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694181529 For the USP page I chose an image of a plant as the concept focuses on sustainability. I chose EL&N photo as we have a cafe aspect and a phone filter to show our digital elements. This will be different from any glossier pop up before we have introduced a whole new product range, including interactive screens and a café. ]]> 2021-08-24 18:18:30 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694181529 Location hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694181853 2021-08-24 18:18:44 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694181853 Location hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694182034 I used images of the store both in the day and night. One is a street view to show the kind of setting it would be in and the other is at night. The large windows would work well with posters before opening.]]> 2021-08-24 18:18:51 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694182034 Location-Area hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694182288 I used an image of the store to show it is a large area. I also used images of the available space to show what we would be able to work with. ]]> 2021-08-24 18:19:01 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694182288 Location-Travel hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694182610 I used this image with data I found out to show the transport links. ]]> 2021-08-24 18:19:12 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694182610 Location-Accessibility hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694183132 This indicates that it is easily accessible for different modes of transport. ]]> 2021-08-24 18:19:20 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694183132 Location- Birds eye view hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694183333 2021-08-24 18:19:28 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694183333 Location- Around Us hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694183629 I used an image on google maps to show around the store is a mixture of premium to mass market brands. Selfridges is across the road so this will help increase footfall. ]]> 2021-08-24 18:19:40 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694183629 Competitors hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694183959 2021-08-24 18:19:51 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694183959 Competitors-Brand Positioning Map hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694184170 I created a Brand Position Map to show Glossier compared to other brands is very highly respected with high quality products. This is why it is in the high quality and high price section. ]]> 2021-08-24 18:19:58 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694184170 Competitors-WINKY LUX hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694184469 Winky Lux is an online beauty retailer and part of their collection focuses on flowers contained inside lipsticks. This brand would be a competitor to glossier’s new collection.  I used imagery of their products which would be similar to the ones we will produce.]]> 2021-08-24 18:20:10 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694184469 Competitors-WINKY LUX hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694184738 I used imagery of the benefits it outlines of the webiste, the brand educates its consumers on the values of the company. It is all vegan and details on its website the products it uses. Glossier has a bigger brand awareness and a slightly older target audience than Winky Lux. ]]> 2021-08-24 18:20:20 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694184738 Competitors-SUPERFLUID hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694184924 I wanted to include a purely online makeup brand that is similar to Glossier to show how makeup brands are constantly being produced. For the imagery I showed some of the brands products.]]> 2021-08-24 18:20:28 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694184924 Competitor-SUPERFLUID hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694185155 This shows a selection of the brands makeup sets that they created with interesting names like 'All Eyes On Me'.]]> 2021-08-24 18:20:37 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694185155 Competitors-SEPHORA hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694185342 For my Sephora page I used a picture of the outside of their store to show it's more of a stylish and premium brand. I then showed photos of a range of their products to show the type of brands they stock.]]> 2021-08-24 18:20:44 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694185342 Competitors-BOOTS hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694185583 For my Boots page I used a range of imagery. I showed the logo as felt this is very easily recognized. I then chose 3 different products that Boots offer. These were all from different brands as I wanted to show that Boots stock a range of brands as well as producing their own range.
Please click on link and then scroll down for Bibliography.]]> 2021-08-24 18:20:51 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694185583 Mission Statement hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694185840 For the mission statement page I added some products.]]> 2021-08-24 18:20:59 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694185840 Glossier In Bloom Branding hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694186054 2021-08-24 18:21:07 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694186054 Products- Makeup hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694187763 We created a makeup range for our collection each product is based on a different flower. These flowers have different properties for your skin.]]> 2021-08-24 18:22:07 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694187763 Products-lipstick hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694188351 I created a lipstick for the collection. It has a flower inside to keep to out flower theme. The packaging has rose petals and a rose gold theme.]]> 2021-08-24 18:22:14 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694188351 In this column I have presented images used in my slides for the presentation. hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694193876 2021-08-24 18:25:23 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694193876 In this column I have presented videos used in my slides for the presentation. hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694194937 2021-08-24 18:26:01 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1694194937 Link to Glossier in Bloom Presentation. hjsslater https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1700459849 Interactive version of presentation.]]> 2021-08-27 08:05:57 UTC https://padlet.com/hjsslater/ffwadx0t6i7vfqkc/wish/1700459849