Audience - the assembled spectators or listeners at a public event such as a play, film, concert, or meeting. 

Box Office - a place at a theatre, cinema, etc. where tickets are bought or reserved. (also used to refer to the commercial success of a film, play, or actor in terms of the audience size or takings that they command.) 

Conglomerate - A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet. 

Media consumption - Media consumption or media diet is the sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazines, watching television and film, and listening to radio. 

Patterns and trends - Trend analysis is the rampant practice of collecting information and attempting to spot a pattern, or trend, in the information. In some fields of study, the term "trend analysis" has more formally defined meanings. 

Audience behaviour – effects of media on audience 

Media ownership - Concentration of media ownership (also known as media consolidation or media convergence) is a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.

Media practice – The use of media in different ways (social media, TV, radio etc.)

Technologies - the application of scientific knowledge for practical purposes, especially in industry.

Production – Planning (pre-production), filming and editing (post-production) 

Distribution - the action of sharing something out among a number of recipients.

Marketing and exchange - the action or business of promoting and selling products or services, including market research and advertising. Exchange is an act of giving one thing and receiving another (especially of the same kind) in return.

Institution - A Media Institution is a company or organisation that is accountable for a media text. This could be through marketing, production, distribution or regulation.

Local - media vehicles, such as newspapers, radio stations, television stations, and cable stations, that function primarily to serve the communications needs of the communities or metropolitan areas in which they are located. The local advertiser is typically offered a special discount rate to advertise in local media.

National - relating to or characteristic of a nation; common to a whole nation.

International/global - existing, occurring, or carried on between nations.

Hardware - tools, machinery, and other durable equipment.

Content - In publishing, art, and communication, content is the information and experience(s) directed towards an end-user or audience. Content is "something that is to be expressed through some medium, as speech, writing or any of various arts". 

Platform - A social platform is a Web-based technology that enables the development, deployment and management of social media solutions and services. It provides the ability to create social media websites and services with complete social media network functionality.

Convergence -  Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms.

Cross Media Convergence - Cross Media Convergence is really a Business Studies term and refers to companies coming together vertically or horizontally (or both). The example often cited in exams is of Working Title making use of its parent company(s) to gain access to bigger stars and a better distribution network for their films.

Synergy -  synergy (meaning "working together") is the combined working together of two or more parts of a system so that the combined effect is greater than the sum of the efforts of the parts.

Technological convergence - Technological convergence is the tendency that as technology changes, different technological system sometimes evolves toward performing similar tasks.

Tent Pole Film - In broadcast programming and motion pictures, a tent-pole or tentpole is a program or movie that supports the financial performance of a movie studio or television network. A tent-pole movie may be expected to support the sale of tie-in merchandise.