International Strategies Reflexion. How do Nestlé and Unilever differ in their international marketing? by Adriano Clary https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a Session 6 - International Marketing Course - 2021 en-us 2020-04-13 15:12:02 UTC 2021-03-17 18:20:30 UTC hello@padlet.com Adriano Clary inovatieconsultoria https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/504710471 I think nestle is more global than unilever due to... bla bla bla...]]> 2020-04-13 15:18:54 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/504710471 Pauline Giroux https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317430704 Nestlé has some social and environmental values: they help and improve the life of children and they try to have a zero environmental impact 

]]> 2021-03-16 18:52:13 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317430704 Sacha Guetta https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317436691 Nestlé supports global CEPI alliance in search for COVID-19 vaccine. They donated over 1M dollars in order to support the Covid-19 vaccine search.]]> 2021-03-16 18:53:27 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317436691 Alexandre et Baptiste Unilever https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317437244 - €100 million through donations of soap, sanitiser, bleach and food, and making available €500 million of cash flow relief for small and medium sized suppliers and customers.
-  disinfect potential hotspots for coronavirus

Both actors were actively involved in tackling the health crisis. However, both players participated in a different way. Nestle donated one million dollars for vaccine research. On the other hand, unliever donated $100 million worth of hygiene products. ]]> 2021-03-16 18:53:35 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317437244 Laurie https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317442870 Nestlé, by promoting "Good Food, good Life", is involved in a sustainable strategy that respects our planet and protects resources for future generations. 
Unilever is also focusing on having a sustainable growth]]> 2021-03-16 18:54:44 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317442870 Chloé https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317449478 Unilever are committed to tackling harmful norms and stereotypes and shaping a broader, far more inclusive definition of beauty. 

]]> 2021-03-16 18:56:11 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317449478 Laurie https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317449847 Nestlé has very large segments, including children, parents, pets]]> 2021-03-16 18:56:16 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317449847 Chloé https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317459907 Unilever has 36 people data center around the world in the aim to understand people's needs around the world and to meet them. ]]> 2021-03-16 18:58:31 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317459907 Pauline Giroux https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317467626 Unilever and Nestlé are two global firms present in a multitude of countries. Moreover, in each country these companies try to help and respect the local population while paying attention to their environmental impact. ]]> 2021-03-16 19:00:11 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317467626 Hicham https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317467674 Nestlé and Unilever have a great relationship with their suppliers. Unilever spends more time in their relationship with their suppliers by carrying out many audits around the world to have a healthy and environmentally friendly relationship. Nestlé imposes standard rules that are non-negotiable with their suppliers in order to be sure of the quality of the products.]]> 2021-03-16 19:00:12 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317467674 Chloé https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317486249 Unilever has a network of 400 warehouses delivering their products to outlets across 190 countries. ]]> 2021-03-16 19:04:14 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317486249 Pierre ANTOINE https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317498918 Nestlé and Unilever are working their branding strategies by positioning human and ecology at the center of the project.
Nestlé is working more on a sustainable developpement whereas unilever is acting more on the human by working with local peoples.]]> 2021-03-16 19:07:08 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317498918 Nestle has chosen to pay farmers more for cocoa production than their competitors. Pricing is therefore in line with their communication strategy, above their competitor. This is justified by superior quality https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317517058 2021-03-16 19:11:17 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317517058 Yassine https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317523744 High enrollment in their branding strategies by giving more opportunities to their employees in a way of developing their social and environmental responsibility : working with local farmers, sustainable way of producing, reducing their ecologic footprint]]> 2021-03-16 19:12:55 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317523744 Hicham https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317532006 Unilever seems to value the environment more than Nestlé. You can see on their website that this is one of the most highlighted tabs. While Nestlé doesn't put much emphasis on this notion on their website. ]]> 2021-03-16 19:14:57 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317532006 Romain Loge https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317537964  Unilever introduced a set of measures to support global and national efforts to help tackle the spread of Covid-19.

In China the  R&D scientists have been sharing their hand hygiene expertise on social media, in the UK they are helping to make ventilators for the NHS and in Brazil they have produced a special line of Cif surface cleaner for vulnerable families in the favelas of São Paulo.



]]> 2021-03-16 19:16:25 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317537964 Maxime https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317551273 Unilever has created a fund a handwashing programme  to reach up for around one billion people.]]> 2021-03-16 19:19:48 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317551273 Yazid https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317552777 Nestlé is mobilizing substantial local relief efforts in the communities where they operate. Building on these efforts, they have joined forces with the International Federation of the Red Cross and Red Crescent Societies. They are also supporting the Coalition for Epidemic Preparedness Innovations (CEPI) in the search for a COVID-19 vaccine to end the pandemic and to save lives and livelihoods.]]> 2021-03-16 19:20:11 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317552777 Yassine https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317553288 In term of globalization, we can see that both of , Unilever and Nestlé, are present all over the world : Europe, US, MENA... In each of this region they try to adapt their business by taking into account the cultural, demographic and environmental aspect. ]]> 2021-03-16 19:20:20 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317553288 Raphaël Morcet https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317556384 Unilever is fighting the dangers of poor sanitation and hygiene by helping millions of people gain access to clean toilets and keep their homes clean whereas Nestle is focusing on kids healt trough Nestlé for Healthier Kids.

]]> 2021-03-16 19:21:07 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317556384 Meryem https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317565201 The most common point between Nestlé & Unilever is Globalization. They both are implemented all over the world and known for their international implementation. ]]> 2021-03-16 19:23:16 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317565201 Kenzo Couffe https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317567011 Unilever promotes difference and carries values such as inclusion and respect]]> 2021-03-16 19:23:43 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317567011 Yazid https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317568594 Nestlé is partner with suppliers all over the world to offer their products and brands in more than 187 countries. Their suppliers are an integral part of their value chain.
They have a Supplier Portal which is an online platform to help support efficient collaboration between Nestlé and their global supplier base. The portal provides their suppliers with secure access to important processes and tools. Through the platform, active suppliers can access information related to their contracts as well as tools to manage bidding, ordering, delivery and payment activities.
]]> 2021-03-16 19:24:08 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1317568594 Théo https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1321826819 On its website, Unilever is about to point out cultural diversity through it advertising campaign.The firm clearly emphasizes this aspect as the campaign is on the main page of the website and visitors directly notice it. Nestlé is globally doing the same thing. 
The firm is in favour of sustainable practices and equality for worldwide communities. 
Unilever wants to act on the social and environmental issues facing the world. They want to enhance people’s lives with Their products.


]]> 2021-03-17 17:15:54 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1321826819 Théo https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1321894330 Unilever and Nestlé are two globalized companies, implemented in the whole world, through their ]]> 2021-03-17 17:27:55 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1321894330 Youssef https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322026839 In the Unilever website we can see people from different countries and ethnicity. They try to vehiculate a multicultural image and try to represent the most of people all around the world. It is the biggest part of the website.

Nestle does the same but at a smaller scale with only some small pictures.]]> 2021-03-17 17:52:01 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322026839 Aude Allemand audeallemand https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322029801 Unilever and Nestlé were both created in the 19th century. They both rapidly went global by selling their product and moving their production abroad. Now, we can affirm that those companies are global as they are implemented almost everywhere. 

]]> 2021-03-17 17:52:34 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322029801 Mélissa Legrand https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322031635 Nestlé's strategy is based on  loyalty. Its marketing is focused on relationship, quality and trust. Its aim is to retain consumers from their birth to their old age.]]> 2021-03-17 17:52:53 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322031635 Théo https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322032381 Unilever is focused on several brands and targets a wide range of customer profiles. In order to respond to customers demand, The firm works with them so as to deliver optimal products through its brands 
Nestlé has also several brands and is concentrated on the concept of Good Food, meaning that all its brands provide quality products. 

]]> 2021-03-17 17:53:02 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322032381 Simon https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322035341 In the Unilever website we can read the following sentence : "Our purpose is to make sustainable living commonplace". ]]> 2021-03-17 17:53:34 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322035341 Maïwen Cheikhali https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322038836 Unilever is really big on sustainable growth and overall climate change protection. It is displayed in every subcategory: brands, society, climate, partners etc...They make it very clear that they take it into consideration in every step of the business planning process

]]> 2021-03-17 17:54:04 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322038836 Clement https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322040642 Nestlé stratégie is to create and innovate product and services but that evolve with consumer demands. Their goals is to be right for consumers and that contribute to public health and a sound environment.]]> 2021-03-17 17:54:23 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322040642 Alice https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322042070 Nestlé offers different types of products for different consumer profiles (they have a very large choice of products and brands)]]> 2021-03-17 17:54:40 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322042070 Mathis https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322045533 Unilever speak and work for some social cause, like the domestic violence, to raise awareness but also to accompany women, for example with self-defence courses ]]> 2021-03-17 17:55:22 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322045533 Hugo https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322045786 Unilever focus on diversity of the people and embrace all beauty while Nestlé is more focusing on the climate crisis with today's stakes of an international brand. ]]> 2021-03-17 17:55:25 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322045786 Both Unilever and Nestle use a the strategy of buying already established and household brands. They then expand these brand and market them more aggressively in their companies. https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322049816

]]> 2021-03-17 17:56:12 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322049816 Youssef https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322053856 Communication :

We can see that in order to strengthen their image, both companies rely on social media. It is nowadays a basic aspect of communication. They are present on Facebook, Twitter, Linkedin and Instagram for instance. However, Nestle seems a little ahead as they are present in Media platforms (Youtube for instance).

Brand's value :

We can see that both of these companies decided to show their share price. It is a way of showing that the company is valuable and thriving. One interesting point is that Unilever published their share price for 3 differents stock markets (London, Amsterdam and New York) in order to emphasize their global identity.]]> 2021-03-17 17:56:59 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322053856 Aude Allemand audeallemand https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322054900 The two brands defend certain values and drive their strategy following those value. Unilever's purpose is "to make sustainable living commonplace". For Nestlé,  the purpose is to "Unlock the power of food to enhance quality of life for everyone".  The product they sell are alway in agreement with their strategic guidelines.

]]> 2021-03-17 17:57:11 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322054900 Julien https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322055401 According to the country where the firms are operating, their local differ. They do not act in the same way, and it's right also for their social impacting activities (human rights, nutrition knowledge...)]]> 2021-03-17 17:57:17 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322055401 Mehdi Biya https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322057671 Unilever allows its workers to give product information to every single person, product knowledge is a strategy in Unilever Corporation 

Nestlé only provides information about its products to the customers.

]]> 2021-03-17 17:57:44 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322057671 Marc https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322058230 Unilever developed a climate strategy: they want to eliminate direct greenhouse gas emissions from their operations and as well as achieving net zero emissions from their products up to point of sale by 2030.]]> 2021-03-17 17:57:51 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322058230 Alice https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322059192 Unilever highlights its social and environmental commitment with the creation of the "Unilever Compass".]]> 2021-03-17 17:58:03 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322059192 Pauline Fonteneau https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322060043 We can see that Nestlé is making efforts about environment too.  On their website, we learn that they are implementing several actions to fight against plastic pollution, preserve water and intend to reach net zero gas emissions by 2050. ]]> 2021-03-17 17:58:13 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322060043 Pierre Aguy https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322067143 Both Nestle and Unilever are making significants investments in recycling systems so they can reinvente and rethink their packagings and the way we consume them in order to reduce plastic pollution. ]]> 2021-03-17 17:59:38 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322067143 Juliette Morteau https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322068404 Nestle and Unilever both conducted their internationalization strategy on developing their brands' image abroad. Most of their products are available all around the world. We might even forget these firms countries of origin. ]]> 2021-03-17 17:59:52 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322068404 Clement https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322072085 Digitalization is a crucial driver of Nestlé’s strategy. In 2020, their e-commerce sales represented 12.8% of sales and grew by 48.4%, this shows the ability of Nestlé to adapt the strategy on the consumer demand (in that case the digital demand).]]> 2021-03-17 18:00:37 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322072085 Maïwen Cheikhali https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322073337 Unilever has a whole subcategory on climate & society. It makes a conscious effort to support any action and initiative towards: health and nutrition, future of work, living standards, human rights and so on

]]> 2021-03-17 18:00:53 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322073337 audeallemand https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322073414 Unilever works with a worldwide network of partners spanning the 190 countries in which their products are sold.  Nestlé partner with suppliers all over the world to offer in more than 187 countries.

]]> 2021-03-17 18:00:54 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322073414 Marc https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322074500 On a societal level, Unilever aim to provide people with good living standards, making sure they for instance that employees are paid a living wage. ]]> 2021-03-17 18:01:07 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322074500 Alice https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322077297 Nestlé wants to help 50 million children live healthier lives by 2030 (e.g. by creating products with less sugar, less saturated fat, more nutritious foods and beverages...).]]> 2021-03-17 18:01:39 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322077297 Simon https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322077626 The french slogan for Nestlé is "Améliorer la qualité de vie, et contribuer à un avenir plus sain c'est notre engagement" it tells us about their values and engagements.]]> 2021-03-17 18:01:44 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322077626 Laure https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322078214 Nestle has set up a support system called "Together and in Solidarity" which brings together various testimonies of employees, explaining how they have had to adapt to the situation of the covid]]> 2021-03-17 18:01:52 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322078214 Floriane https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322081824 Unilever emphasizes its will to have a social and environmental impact whereas Nestlé puts its variety of brands first]]> 2021-03-17 18:02:38 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322081824 Agathe https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322082080 The Unilever website highlights much more the environmental impact, with a dedicated tab to it. Nestlé also has some commitments for sustainability etc but it's less outlined at first sight.]]> 2021-03-17 18:02:41 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322082080 Arnaud https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322086331
Even if both companies are involved in social and environmental issues, Unilever is more focused on social impact as the company promotes diversity, while Nestle focuses more on the environmental impact and sustainability.]]> 2021-03-17 18:03:34 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322086331 Guillaume https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322091930 Unilever and Nestlé promote their values by leading several fights (global warming, health, human rights, ...). However, Unilever seems to be more committed to environmental issues, whereas Nestlé seems to be more committed to social issues. ]]> 2021-03-17 18:04:42 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322091930 Clement https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322094340 Unilever is really implicated is social and environmental causes through action: lessons about recycling, freedom about hair and race-based hair discrimination…]]> 2021-03-17 18:05:10 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322094340 Amina NASRI https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322095168 Unilever is very engaged in the respect of the environment with a whole section dedicated to the explanation of its action preserving planet and society.

]]> 2021-03-17 18:05:19 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322095168 Pierre AGUY https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322095508 Both Nestle and Unilever are following new food consumptions tendencies that tends to eat in a healthier way and reducing the consumption of meats. With that need growing up, Nestle and Unilever needed to adapt their products. ]]> 2021-03-17 18:05:23 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322095508 Bart Gorter https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322096213 Nestlé sources its ingredients from suppliers that fit their own responsibility standards whereas Unilever gets it from suppliers that comply with the Sustainable Agriculture Code (SAC).]]> 2021-03-17 18:05:32 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322096213 Agathe https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322098870 Unilever chooses partners that share the same values as them, whereas Nestlé believes that it is necessary to have a good relationship with their partners because they are such a strong part of the value chain.]]> 2021-03-17 18:06:03 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322098870 Sarah Martineau https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322099421 Nestlé is a low cost operator : low operating cost -> its subsidiaries have the ability to customize global products based on consumer prefrence in local market]]> 2021-03-17 18:06:09 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322099421 Floriane https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322099781 Nestlé's website feels a lot more corporate. Unilever feels more accesible for everybody]]> 2021-03-17 18:06:13 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322099781 Juliette Morteau https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322102836 As their international strategy leans on a global image, they are not tight to a way of thinking of their country of origin. The idea is to develop brands that can adapt their communication and products to the targeted country.]]> 2021-03-17 18:06:52 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322102836 Arnaud https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322104027 NESTLE's brands are all food-related (Baby food, Healthcare nutrition, Dairy, Coffee, Ice cream, Drinks, Petcare) while UNILEVER's brands are either food & refreshments related or care products (Beauty and personal care, Home care).]]> 2021-03-17 18:07:07 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322104027 Floriane https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322106114 Nestlé uses a motto to emphazises its actions and its will to be close to its customers. They have a global brand strategy strongly implemented]]> 2021-03-17 18:07:25 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322106114 Madrigan Dolo https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322106758 Nestlé has opened a 24-hour "digital acceleration" center at its headquarters in Vevey. This team is made up of "marketers" from all over the world who then return to their countries to spread the word about digital technology.

]]> 2021-03-17 18:07:32 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322106758 Aude Allemand audeallemand https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322107448 Nestlé is engaged in social causes, like women empowerment and leads a Gender-neutral Global Parental Support Policy.  ]]> 2021-03-17 18:07:40 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322107448 Alice https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322108819 Nestlé highlights different personalities playing a key role in their development, a way to be close to its consumers and to show that they take into account different aspects of society ]]> 2021-03-17 18:07:56 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322108819 Lucas https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322118941 Nestlé uses diferent brands to target efficiently the consumers. Each brand has a clear market target. This multiple-brands strategy is really efficient.

]]> 2021-03-17 18:09:59 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322118941 Juliette M https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322126509 Unilever had to change its products' packaging to lower the price. In deed, since 2012, we can encounter more and more Unilever products with low quantity in the supermarkets. ]]> 2021-03-17 18:11:31 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322126509 Laure https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322127940 Nestle has put in place a real follow-up to help consumers eat better, thanks to various guides to know the composition of the products, how much to eat per day and to facilitate the preparation of meals]]> 2021-03-17 18:11:49 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322127940 Sarah M https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322129164 Nestlé has strong capabilities in research and development (R&D). The group invest more than US$1390 million in R&D annually. It has more than 100 different professional areas including raw materials, nutritional science, ingredients, the life science and production processes. By doing R&D, it allows Nestlé renovate existing products and innovate new products continuously.]]> 2021-03-17 18:12:04 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322129164 Lucas Unilever puts more emphasis toward climate change and its actions than Nestlé on their website. Unilver shows actions while Nestlé only talk about their sourcing and their products. https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322132967 Lucas]]> 2021-03-17 18:12:50 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322132967 Aurore https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322135447 Unilever promotes values as positive body to capture new consumers 

]]> 2021-03-17 18:13:20 UTC https://padlet.com/inovatieconsultoria/ffbxx3l1301zi83a/wish/1322135447