Final Major Project by https://padlet.com/alfieharrington/fev4u9sfibredthf Rsearch Analysis Flder en-us 2023-06-08 10:16:31 UTC 2023-08-15 15:40:45 UTC hello@padlet.com SWOT OF FMP alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618164971 2023-06-08 10:18:34 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618164971 FMP TITLE alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618181799 An Investigation Into The Evolution of Streetwear Culture & How It Has Played a Pivotal Role Within Society, The Fashion Industry & What Exactly Does The Future Hold For This Fashion Culture? ]]> 2023-06-08 10:44:09 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618181799 FMP - 5W's alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618182879 2023-06-08 10:45:56 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618182879 WEEKS 1 TO 6 alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618254307 2023-06-08 12:27:23 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618254307 WEEKS 7 TO 12 alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618266476 2023-06-08 12:41:03 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618266476 REPORT STRUCTURE alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618268068


  1. Abstract 
  2. Introduction 
  3. Methodology 
  4. Literature Review 
  5. Main Body - 
    5.1 History – Redefining Streetwear Culture 
    5.2 Typical Consumer 
    5.3 Measuring Streetwear 
    5.4 The Current State of Streetwear 
    5.5 How Streetwear Redefined Luxury 
    5.6 Summary of Fashion Shows 2023 
    5.7 What Does the Future Hold for Streetwear? 
  6. Results & Discussion 
  7. Recommendation
  8. Conclusion 
  9. Appendix 
  10. References 
  11. Bibliography 
]]> 2023-06-08 12:43:08 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618268068 INDUSTRY REPORT - RETAIL INSIGHT TO STREETWEAR alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618298202 Hypebeast & Strategy& have released an industry report focussing on streetwear & the impact it has had on consumers & brands around the world. 

https://strategyand.hypebeast.com/streetwear-report]]> 2023-06-08 13:16:28 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618298202 VOGUE ARTICLE alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618300762 https://www.vogue.com/article/9-street-style-trends-spring-2023-menswear-shows]]> 2023-06-08 13:19:02 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618300762 alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618301146 https://pausemag.co.uk/2023/06/luxury-streetwear-brand-reternity-returns-for-the-summer-with-sell-your-soul-collection/]]> 2023-06-08 13:19:27 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618301146 alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618301551 https://www.businessoffashion.com/articles/retail/how-stone-island-found-its-luxury-streetwear-sweetspot/]]> 2023-06-08 13:19:54 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618301551 PRESENTATION STRUCTURE alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618303342
  • THE WHAT, WHY, WHERE, WHEN, HOW
  • METHODOLOGY
  • DEFINITION OF STREETWEAR
  • HISTORY
  • TYPICAL CONSUMER
  • STREETWEAR X LUXURY
  • WHAT DOES THE FUTURE HOLD FOR STREETWEAR
  • RECOMMENDATIONS
  • CONCLUSION

    • ]]>     2023-06-08 13:21:44 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2618303342     V&A EXHIBITION - FASHION MASCULINITIES - THE ART OF MENSWEAR alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2619160404 "At a moment of unprecedented creativity in men's fashion and reflection on gender, this exhibition explored how designers, tailors and artists – and their clients and sitters – have constructed and performed masculinity, and unpicked it at the seams." (V&A, 2022)

    In October 2022, I visited the Fashion Masculinites exhibition at the V&A. This exhibition explored the creativity of art & fashion of menswear throughout the decades with pop influencers such as Harry Styles being mentioned due to his gender fluidity when it comes to his sense of fashion. ]]>     2023-06-09 08:37:26 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2619160404     ARTICLE alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2619233850 This article explores how in an ever changing fashion industry two markets from different ends of the spectrum came together to appeal to a new target audience. 

    It explores how streetwear & luxury came together by collaborating together and creating items never before done at some of the most luxurious brands in the world.

    https://www.luxurylifestylemag.co.uk/style-and-beauty/a-meeting-of-minds-how-streetwear-and-luxury-met-in-the-middle-to-appeal-to-the-young-sartorial-male-and-female-fashionista/]]>     2023-06-09 10:32:12 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2619233850     alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2619237517 https://robbreport.com/style/fashion/best-streetwear-brands-1234788230/]]> 2023-06-09 10:38:41 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2619237517 FMP SURVEY alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2625972952 As part of my primary research I have conducted a survey through Google Forms. This survey needs over a minimum of 100 respondents to make it valid. I will be posting the link to the survey on Linkdln, Instagram & it will also be sent round via email to students & teachers. 

    Participants are all 18+ and have given consent for me to use the data collected and can tick the box within the survey. They also do not have to answer every question if they do not wish to.

    https://docs.google.com/forms/d/1PT0HxRwWFLMPe0KhQWYFptuclbhTYgrW6y4R77GTpRc/edit]]>     2023-06-17 11:34:26 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2625972952     EARLY ADOPTERS alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2626024709 2023-06-17 14:45:30 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2626024709 SUPREME alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2626024766 2023-06-17 14:45:40 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2626024766 STUSSY alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2626024798 2023-06-17 14:45:48 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2626024798 PALACE alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2626024829 2023-06-17 14:45:55 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2626024829 OFF-WHITE alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2626024871 2023-06-17 14:46:03 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2626024871 CARHARTT alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2627189972 2023-06-19 14:15:35 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2627189972 AIME LEON DORE alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2627190076 2023-06-19 14:15:45 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2627190076 FEAR OF GOD alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2627190346 2023-06-19 14:16:03 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2627190346 alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2627197507 https://www.the-spin-off.com/news/stories/Technology-How-AI-could-revolutionize-streetwear-design-15505]]> 2023-06-19 14:25:20 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2627197507 HISTORY alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2627202523 2023-06-19 14:32:37 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2627202523 BUSINESS OF FASHION - CARGO PANTS ARE BACK alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2628173739 2023-06-20 13:23:40 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2628173739 BUSINESS OF FASHION - HAS SUPREME HIT A CELING? alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2628189516 2023-06-20 13:43:07 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2628189516 BUSINESS OF FASHION - PHARRELL AT LOUIS VUITTON: WHEN FASHION BECAME ENTERTAINMENT alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2629082367 Pharrell Williams is new creative director for menswear at Louis Vuitton. 

    The mix of fashion that was used at the show demonstrated the range of fashion trends & styles incorporated to produce streetwear & formal looks for the catwalk. ]]>     2023-06-21 10:25:21 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2629082367     EKB (ENGEL KOLLAT BLACKWELL) MODEL - alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2629195133 The EKB model of consumer behavior analyses the consumers decision making theory when purchasing from a brand and the process of this.

    The Engel Kollat Blackwell Model is a consumer behavior model of the cognitive process that helps to predict what customers are going to buy. The model consists of three different categories, namely: Present Situation – this is where the customer is at the current moment, Desired State – this is where the customer wants to be in the future and it will help them achieve their goals, and Pathway for Movement from one state to another – this includes various steps that may include various products or services which can help move towards their desired state.]]>     2023-06-21 13:28:03 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2629195133     BOOK - THE NEW LUXURY: HIGHSNOBIETY: DEFINING THE ASPIRATIONAL IN THE AGE OF HYPE alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2630095954 2023-06-22 11:50:56 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2630095954 BOOK - THIS IS NOT FASHION: STREETWEAR PAST, PRESENT AND FUTURE alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2630096011 2023-06-22 11:51:01 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2630096011 alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2630159603 https://www.urbanmonkey.com/blogs/news/evolution-of-streetwear-fashion-the-rise-of-hypebeast-brands]]> 2023-06-22 13:28:22 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2630159603 alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2630160786 https://www.vogue.in/fashion/content/streetwear-becomes-mainstream-decade-virgil-abloh-demna-gvasalia-kanye-west-supreme]]> 2023-06-22 13:30:01 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2630160786 alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2630162039 https://vocast.com/streetwear-fashion-x-culture-with-insight-from-london-paris-and-milan#:~:text=Streetwear%20as%20we%20know%20it,young%20skaters%20in%20New%20York.]]> 2023-06-22 13:31:49 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2630162039 FMP SURVEY QUESTIONS alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2630378294 2023-06-22 19:50:56 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2630378294 FORBES ARTICLE - STREETWEAR COLLABORATING WITH ANDY WARHOL GRAPHICS alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634359224 https://www.forbes.com/sites/adamlehrer/2015/05/29/streetwear-brand-wesc-collaborates-with-the-andy-warhol-foundation-on-exclusive-line/?sh=6a671f84372f]]> 2023-06-28 13:21:59 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634359224 The New Direction Of Streetwear Swivels To A Surreal Future alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634359721 https://www.forbes.com/sites/josephdeacetis/2020/08/02/the-new-direction-of-streetwear-swivels-to-a-surreal-future/?sh=39672e84c76f]]> 2023-06-28 13:22:50 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634359721 IS STREETWEAR STILL COOL? alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634360030 https://www.businessoffashion.com/articles/retail/streetwear-virgil-abloh-supreme-balenciaga/]]> 2023-06-28 13:23:22 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634360030 The Impact of Streetwear on the Fashion Industry alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634360228 https://www.fastfashionnews.co.uk/the-impact-of-streetwear-on-the-fashion-industry/]]> 2023-06-28 13:23:44 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634360228 Louis Vuitton picks Pharrell Williams to head menswear designs alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634360723 https://www.reuters.com/lifestyle/louis-vuitton-picks-pharrell-williams-head-menswear-designs-2023-02-14/]]> 2023-06-28 13:24:37 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634360723 REPORT - STRATEGY& alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634361187 https://www.strategyand.pwc.com/de/en/industries/consumer-markets/streetwear/streetwear-the-new-exclusivity.pdf]]> 2023-06-28 13:25:19 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634361187 STREETWEAR alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634361651 https://www.strategyand.pwc.com/de/en/industries/consumer-markets/streetwear.html#:~:text=We%20estimate%20the%20size%20of,global%20apparel%20and%20footwear%20market.]]> 2023-06-28 13:25:59 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634361651 WILLI SMITH - STREETWEAR DESIGNER alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634362408 https://www.collater.al/en/the-story-of-willi-smith-the-designer-who-invented-streetwear/]]> 2023-06-28 13:27:03 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2634362408 Paris Fashion Week: Men's Need-to-Know S/S 24 alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2638922450 https://www.wgsn.com/fashion/article/649abe4ae1274ce73fc3cfae]]> 2023-07-05 17:09:57 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2638922450 LO 1 - RESEARCH alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662447136 2023-08-15 14:03:17 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662447136 LO 2 - ANALYSIS alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662447699 2023-08-15 14:03:50 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662447699 LO 3 - PRODUCTION alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662448178 2023-08-15 14:04:15 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662448178 LO 4 - CONCEPTUAL DEVELOPMENT alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662448652 2023-08-15 14:04:47 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662448652 LO 5 - PRESENTATION alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662449128 2023-08-15 14:05:23 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662449128 LO 6 - SELF MANAGEMENT alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662449791 2023-08-15 14:06:04 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662449791 LO 7 - PROFESSIONAL CONTEXT alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662450657 2023-08-15 14:07:01 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662450657 LO 8 - EVALUATION & CRITICAL ENGAGEMENT alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662450965 2023-08-15 14:07:23 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662450965 alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662531642 2023-08-15 15:36:58 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662531642 alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662531815 2023-08-15 15:37:10 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662531815 alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662531978 2023-08-15 15:37:24 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662531978 alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662532196 2023-08-15 15:37:41 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662532196 alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662532370 2023-08-15 15:37:51 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662532370 alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662532691 2023-08-15 15:38:13 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662532691 VISUAL RESEARCH alfieharrington https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662534451 These visual research images were taken in the first 6 weeks of the FMP process. I challenged myself to take at least one photo each time I travelled into London. Although there is only 6 images, I was made aware of how popular streetwear items are amongst consumers. ]]> 2023-08-15 15:40:35 UTC https://padlet.com/alfieharrington/fev4u9sfibredthf/wish/2662534451