Choice of legal entity-

Vision - To deliver the freshest ingredients, inspiring culinary creativity and promoting healthy eating habits."

Mission - We're committed to sourcing locally and sustainably, partnering with farmers to deliver fresh ingredients with personalized service, enriching lives through wholesome meals and culinary inspiration.

Legal requirements - Business registration, Permits and licenses, Tax registration, Business insurance, Compliance with regulations, Contracts & agreements, Employment laws.

Management position & responsibility:

(1) CEO : setting the firm's direction and strategy, making significant decisions, overseeing operations, and representing the company with stakeholders.

(2) COO : oversee day-to-day operations, ensure efficient processes, manage resources, and implement the CEO's vision.

(3) CFO : financial planning, budgeting, reporting, and analysis, risk management, and assuring regulatory compliance.

(4) CHRO : oversees recruitment, training, performance evaluation, employee relations, and compliance with employment laws and regulations.

• Production

Facilities, raw materials & equipment :

1. CEO - Responsible for monitoring the overall functioning of the business, including strategic goals, financial management, and profitability.

2. Operations Manager - Manages day-to-day operations such as inventories, logistics, scheduling, and customer service. They ensure that the equipment is well-maintained, available when needed, and returned in good condition.

3. Sales and Marketing Manager: Establishes and executes strategies to bring in new clients, maintain existing clients, and promote the company via advertisements and etc.

4. Technical Manager or Equipment Specialist: Oversees the technical components of the inventory, such as maintenance, repairs, upgrades, and ensuring that all equipment satisfies industry standards and laws.

5. Finance Manager or CFO: Responsible for the financial parts of the firm, such as budgeting, financial reporting, cash flow management, and equipment inventory purchase.

6. Customer Relations Manager: Responsible for developing and maintaining excellent connections with customers, meeting their requirements, resolving concerns, and guaranteeing high levels of satisfaction.

Legal Entity

The machine is designed to be self-sufficient, providing a quick and convenient printing experience. Users can pay through digital means, and the touch screen guides them through the entire printing process, making it efficient for a range of printing needs, from documents to photographs. This service combines modern technology with the convenience of vending machines, offering a seamless and accessible solution for those in need of instant printing services."

• High-quality outputs

• Multi-material prints (Paper)

• Risk of errors

• Maintenance & repair

• Expensive equipment

• Provide students packages to attract more customers thus increase sales.

• Expanding the printing service to other area

• Introduction of advanced machine (4D printing)

• Price competition from other printing services nearby

1. Gender

◦ Male

◦ Female

2. Age range

◦ Below 18

◦ 18-25

◦ 26-30

◦ 31 & Above

3. Employment status

◦ Student

◦ Employed full-time

◦ Employed Part-time

◦ None

4. Have you ever heard of Vending Printing machine?

◦ Yes

◦ No

5. How often do you use printer for printing?

◦ Everyday

◦ 2-3 times a week

◦ Once a week

◦ Once a month

6. How much are you willing to spend?

◦ $0.30 per page

◦ $0.20 per page

◦ $0.15 per page

◦ $0.10 per page

7. Which payment method do you prefer?

◦ Cash

◦ Card

◦ Both (Cash & Card)

8. What do you prioritize when selecting a printing service?

◦ Quality

◦ Speed

◦ Customer Service

◦ All of the above

9. Do you prefer the vending printing machine will be available in different kinds of size and type of paper?

◦ Yes

◦ No

10. Where do you think will be the most convenient place for vending printing machine?

◦ School

◦ Shopping Malls

◦ Public library

◦ Others : State

Management Positions

Finance Manager

Marketing Manager

Production Manager

Research and Development Manager

Raw Materials

Equipment

1)     Gender

     ☐Male      ☐female

2) Age

☐Below 18 ☐Above 18

3)   Are you interested in camera ?

     ☐Yes      ☐ no      ☐ maybe

4)   Which pricing set would you likely to choose?

a.      ☒Small camera film - $30-50 per day

b.      ☐Camera film- $60 -120 per day

c.      ☐Package set A( camera and tripod)- $100 per day

d.      ☐Package set B (Camera, tripod and lighting)- $160-200 per day

5) Would you likely to rent from us with the given price ?

a.      ☐Yes

b.      ☐No

c.      ☐Maybe

6)    State your income

a.      ☐Below $100

b.      ☐Above $100

c.      ☐Above $300

d.      ☐None

7) What service would you like us to do if you rent with us ?

a.      ☐Rent only(for individual use)

b.      ☐Business marketing shoot

c.      ☐Photoshoot

8)   What background colour would you prefer if you use our studio ?

a.      ☐Blue

b.      ☐Purple

c.      ☐Peach

d.      ☐Random

9) What atmosphere of the studio would you prefer?

a.      ☐Quiet and calm atmosphere

b.      ☐Decorated and colorful studio

c.      ☐Anime vibe studio

10)    Would you take responsibility if the camera is broken?

a.      ☐Yes

b.      ☐No ( reason: _______________)

11) Do you think this camera rental is a good idea?

a.      ☐Yes

b.      ☐No

c.      ☐maybe

Outline the product/service strategy:

• Brand identity: Click Memories represents capturing memories through photography or videography, and provides temporary film equipment rental services to filmmakers, videographers, and production teams.

• Efficient Rental Process: Streamline the rental process, allowing clients to easily select equipment, specify rental duration, and arrange for pick-up or delivery.

• Customer Support and Satisfaction: Provide responsive customer support to address any inquiries, issues, or special requests promptly.

Describe target customer:

• Event planners/agencies: Organize weddings, concerts, conferences, needing AV gear for documentation/promotion.

• Filmmakers/videographers: Independent pros needing top-notch gear for projects.

• Small businesses/startups: Seek video footage for marketing/promotion without pricey equipment investment.

Describe the plan for advertising and promotion:

1) Types of advertisement

• Social platform: Instagram [Share promotion and activities through visual updates] / WhatsApp [Consumers reach out for any inquiries. Price quotation product reviews and availability] etc.

• Commercial advertisement: leaflets, banner etc.

2. Include all costs of advertisement, ongoing promotion, and/or any marketing plan

• Social platform cost range $2 - $15

• Commercial advertisement cost range $40 - $100

1) DESCRIBE CLEARLY THE PRODUCT/SERVICE:

• Click Memories offers professional-grade film-making equipment rental services.

• The inventory includes cameras, lenses, lighting, audio gear, tripods, and more.

• Clients can easily browse and select equipment online for flexible rental periods.

• Prioritize top-quality equipment from leading brands to meet diverse production needs.

• Filmmakers can access high-quality gear without the burden of ownership or maintenance costs.

2) DESCRIBE THE FEATURES AND BENEFITS OF THE PRODUCT/SERVICE:

FEATURES:

• Wide Range of Equipment: Click Memories provides a wide variety of professional-grade filmmaking equipment, including cameras, lighting, audio devices, and tripods.

• Top-Quality Brands: We emphasize equipment from leading manufacturers to ensure reliability, efficiency, and compliance with industry standards.

• Flexible Rental Options: Clients can choose the duration of their rental period, from short-term projects to longer-term productions, to meet their individual requirements.

• Convenient Online Catalog: Our user-friendly online catalog allows clients to explore, choose, and reserve equipment from anywhere, at any time.

BENEFITS:

• Reasonably priced: Renting equipment from Click Memories reduces the need for a major upfront investment, saving clients’ money over purchase.

• High-grade outcomes: Our high-grade equipment allows filmmakers to get professional-level outcomes, which improves the overall quality of their projects.

• Flexibility: Clients can use a wide selection of equipment as needed, without being restricted by ownership or long-term obligations.

• Convenience: Our online catalog and flexible rental choices allow clients to simply get the equipment they want, when they need it, without difficulty.

3) IDENTIFY THE UNIQUE SELLING PROPOSITION (USP) OR EMPHASIZE ANY UNIQUE FEATURES:

• Modern technology access: Click Memories' unique selling proposition (USP) is its attentive maintenance and regular equipment improvements. This guarantees that filmmakers have access not just to a diverse choice of high-quality equipment, but also to innovative technologies, providing them a competitive advantage in their films. This commitment to excellence and innovation distinguishes Click Memories from other film equipment rental companies, giving filmmakers the tools they need to bring their creative visions to life with confidence and simplicity.

4) DESCRIBE HOW INTELLECTUAL PROPERTY WILL BE CREATED AND PROTECTED

• Internally Growth: Click Memories may create unique software or tools to improve the rental experience, such as a user-friendly online catalog or a simplified rental management system. These creations represent intellectual property owned by Click Memories.

• Brand trademark: Brand components such as the firm name, logo, and the slogan are significant intellectual property assets that reflect Click Memories' brand and reputation. Trademark registration protects these components against unlawful usage by competitors.

• Copyright Protection: When Click Memories creates original content, such as marketing materials, website content, or instructional manuals, it is immediately copyright protected. Click Memories can use its copyright to prohibit unlawful copying or distribution of its material.

• Regular Audits and Updates: Click Memories should conduct regular audits of its intellectual property portfolio to ensure all assets are properly protected and up-to-date. This involves monitoring for potential infringements, renewing trademarks and patents, and updating contracts as necessary to reflect changes in the business or legal landscape.

• Legal entity -

• Vision - To create a hub for film photography in Brunei, where imagination and nostalgia are celebrated. It would record authentic, sincere moments of feelings and every shutter click will tell a tale.

• Mission- To foster creativity, foster connections and preserve the timeless beauty of analog photography through personalized services and educational programs.

• Legal Requirement:

  - Business structure(corporation)

  - Registration of a business

  - obtaining necessary permits and license

  - Registration of taxes,

  - Business funding and bank account

  -insurance policies

Office workers, Lecturers, Business managements and for personal uses.

Plan for advertising and promotions

Advertise through social media such as instagram, websites, facebook, tiktok shop.

Production team

Facilities, raw materials, equipment, etc.

• Features and benefits

1. Wifi & bluetooth – wireless connectivity for easy setup. Eases from the hassle of having to deal with wires; HDMI/VGA cable connecting.

2. Lightweight – convenient to carry around as it is not heavy.

3. Small form factor – easily packed in day-to-day activities.

4. Remote Controller – can be controlled by the remote

5. Built in tablet/screen – An adjustable screen used to interact with the projector.

• The SWOT analysis for portable projectors:

Strengths:

1. Easy to carry around.

2. Can be used for various purposes.

3. Offers multiple connectivity options.

4. Energy-efficient and cost-effective.

Weaknesses:

1. May have lower image quality.

2. Fewer features compared to larger projectors.

3. Built-in speakers might not provide great sound.

4. Less durable due to lightweight design.

Opportunities:

1. Growing demand in different industries.

2. Potential for technological improvements.

3. Chance to expand into new markets.

Threats:

1. Competition from similar products.

2. Alternatives like large-screen TVs and smartphones.

3. Economic changes affecting consumer spending.

4. Legal issues related to patents.

5. Changes in consumer preferences towards other technologies. The SWOT analysis for portable projectors:

Partnership

• Vision and Mission

Vision: Transforming visual experiences worldwide with advanced projector technology.

Mission: Developing innovative projector solutions for seamless, high-quality presentations and entertainment, empowering users to captivate audiences and inspire creativity.

• Legal Requirements

1. Registering our Business: Getting the necessary licenses and permits.

2. Ensuring Product Compliance: Make sure our projectors meet safety standards.

3. Protecting our Brand: trademarking our business name.

4. Handle Taxes: Understand and fulfill our tax responsibilities.

5. Learn Import/Export Rules: knowing the regulations if we were to deal internationally; import & exporting our products

6. Creating Contracts: Having agreements for sales, warranties, and partnerships.

7. Respect Privacy: Following data protection laws when collecting customer information.

8. Getting insurance: Protecting our business with the appropriate insurance(s).

9. Consider Environment: Following any environmental regulations applicable to our products.

We're hoping to launch a new lightweight portable projector packed with features like a mini screen for writing and remote accessibility. We value your insights and this survey will take no more than 5 minutes. Thank you for your cooperation! :)

1) Age

□Under 18

□18-29

□30-49

□50 and above

2) Gender

□Male

□Female

□Prefer not to say

3) Income

□Below BND $1000

□BND $1000 - BND $2999

□BND $3000 - BND $4999

□Above BND $5000

□I prefer not to disclose

4) What is your preferred price range for a portable projector? Please select the option that best aligns with your budget.

□Below BND $100

□BND $100 - BND $199

□BND $200 - BND $299

□BND $300 - BND $399

□BND $400 - BND $499

□BND $500 and above

5) Do you own a projector? (If you selected no, please proceed to question 7)

□Yes

□No

6) If yes, what is the intended use? Please tick all that apply.

□Entertainment (e.g Movies, Gaming)

□Presentations (e.g Business, Education)

□Home theater

□Outdoor Events (e.g Parties, movie nights)

□Classroom / Lecture Hall

□Training/workshops

7) Other:

If no, are you interested in owning one in the future?

□Yes, I'm actively searching to purchase one.

Maybe, depending on the pricing and features.

□No, I don't have any interest in owning a projector

I'm unsure.

8) Current problems faced with projectors? Please select all that apply.

□Poor Image Quality

□Connectivity Issues (Difficulty in connecting devices; e.g HDMI & VGA Cable problems)

□Limited Portability (bulky, heavy)

□High Maintenance Costs

□Limited Brightness/Output

□Noisy Fan or Cooling system

□Difficulty adjusting settings

□Lack of built-in features (audio output, screen mirroring, etc.)

□Other:

9) How often do you use projectors?

Daily

□Several times a week

□Once a week

□Several times a month

□Once a month

□Rarely (less than once a month)

□Never

10) What features would you like to see in a projector?

□Wireless Connectivity for easy pairing (e.g Bluetooth connecting, etc.)

□Portability and lightweight design

□Built-in streaming apps (e.g Netflix,YouTube)

□Touchscreen or other interactive capabilities

□Energy-efficient operation

□High quality sound system

□Enhanced Image Quality (e.g 4K Resolution, HDR support)

□Noise Reduction for quieter operation

□Integrated battery for true portability

□Compatibility with various input sources (e.g HDMI, USB, SD card)

□Auto-adjustment based on ambient light conditions

□Other:

• Legal Entity : sole propetiorship

• Mission : To enhance everyday experiences through innovative, multifunctional products that blend practicality with convenience and in line with technology.

• Vision : To become a global leader in providing smart, versatile solutions that simplify and elevate daily life and to sustain in innovative world.

• Legal Requirements : Legal requirements for starting the business include registering the sole proprietor ROCBN, obtaining necessary permits and licenses for manufacturing and selling the product, adhering to consumer protection laws, and ensuring compliance with intellectual property regulations. 

--------------------------------------------

PRODUCT/SERVICE

• Description : Umbrilliant is a multi-function umbrella designed to enhance comfort and convenience in various weather conditions. It integrates several features to provide users with a comprehensive solution for their outdoor needs. It is also suitable for any activities and suitable for all age range.

• Features and Benefits :

  there are 6 features altogether :

  1) Built-in Fan: Provides refreshing airflow on hot days, keeping users cool and comfortable. 

  2) LED Lights as Ribs: Illuminates the area around the user, enhancing visibility during nighttime walks or activities. 

  3) Adjustable Phone Holder: Keeps the user's hands free by securely holding their smartphone for easy access. 

  4) Foldable Rail with Wheels: Offers stability and mobility, allowing users to easily move the umbrella without lifting it. 

  5) Pocket Underneath for Raincoat: Provides convenient storage for a raincoat or other small items, ensuring users stay prepared for sudden changes in weather. 

  6) Long Rail: as the main stand for the umbrella and connected to most of the features

• Unique Selling Proposition Features :

  Umbrilliant's unique combination of features sets it apart from traditional umbrellas, offering users unparalleled versatility and convenience. Its multifunctionality caters to various needs, making it an essential companion for outdoor activities, commuting, and everyday use and a very innovative and have its own flaws.

• Creation + Protection Intellectual Property :

  Intellectual property rights will be established through patents for unique features such as the integrated fan, LED lighting system, and foldable rail design. Additionally, branding elements such as the product name, logo, and packaging will be protected through trademarks. To safeguard against infringement, the business will implement measures such as monitoring competitors, enforcing IP rights through legal channels, and continuously innovating to stay ahead in the market.

--------------------------------------------

ENTREPRENUAL STRATEGY

• SWOT Analysis :

  Strength

  1) An innovative product in the market

  2) Has many useful multiple features and have its own uniqueness

  3) Wide possibilities of usage

  4) Has a compartment storage to keep in

  Weaknesses

  1) Lack of experimentation

  2) Heavy for an umbrella

  3) Stability

  Opportunities

  1) Little Competitors

  2) Creation of a new market

  3) Unique with these characteristics in the market.

  Threats

  1) Appearance of new competitors

  2) Copyrighted ideas and features - makes it less unique

  3) No market acceptance

• Primary Research :

  Survey - Google Forms

Description of business:

Scrumptious Solution offers a meal ingredients box which simplifies cooking by delivering pre-portioned, fresh ingredients directly to the customer's doorstep. Each box includes carefully selected components, along with a step-by-step recipe card. With easy-to-follow instructions, customers can create delicious meals without the hassle of grocery shopping.

Features:

-pre-portioned ingredients

-delivered directly

-ingredients selected carefully

-fresh ingredients

-recipe card with step-by-step instructions

Benefits:

-Zero/reduced waste

-Freshness

-Smooth, easy cooking

-Convenient

-Variety (may be a newly discovered recipe for customers)

Unique features:

- personalized ingredient selection (dietary and taste preferences, allergies).

- customers have a choice if they want to receive daily/weekly random recipes (received with their listed preferences [allergies, taste & dietary preferences].

- ingredients are given in a specific amount (less/zero wastage)

How Intellectual Property will be created and protected:

1. Identity of business (logo, name of business, app) [protected: trademark registration]

2. Design of packaging [protected: copyright registration]

• Target Customer : The target customers for Umbrilliant are urban professionals, outdoor enthusiasts, travelers, and individuals who value practicality and convenience in their everyday lives. This demographic includes both men and women of all aged who live in urban or suburban areas with varying weather conditions. 

• Types of advertisements :

  1) Flyers - for product

  2) Social Media Advertisements

  3) Banners - for introducing product

  4) Key opinion leader

• Pricing Strategy : Penetration Pricing

• Pricing Tactics : Demand Based Pricing

• Distribution Strategy : Umbrilliant will be distributed through both online and offline channels to maximize reach and accessibility:

  Online Channels: Sell directly through the company's website and e-commerce platforms like Amazon and eBay.

  Offline Channels: Partner with retail stores, department stores, and specialty outdoor retailers to showcase and sell Umbrilliant. Additionally, participate in trade shows and events to reach potential customers directly.

  Delivery: Offer various shipping options for online orders, including standard and expedited shipping, with efficient logistics and tracking to ensure timely delivery to customers' hands. For offline sales, ensure timely restocking and distribution to retail partners to meet demand.

• Positions :

CEO/Founder (Farhan): Responsible for overall strategic direction, business development, and decision-making.

Operations Manager (Nadzirah): Oversees day-to-day operations, production, and logistics.

Marketing Manager (Fatin): Leads marketing initiatives, branding, and customer outreach.

Finance Manager (Liyana): Manages financial planning, budgeting, and accounting activities.

Production Supervisor (Zukrina): Coordinates production schedules, ensures quality control, and manages production staff.

Supply Chain Manager (Aiman): Manages relationships with suppliers, oversees procurement, and ensures timely delivery of raw materials.

Quality Assurance Manager (Amirul): Establishes and maintains quality standards, conducts inspections, and implements quality improvement initiatives.

• Organizational Chart :

       CEO/Founder 

                                   | 

                    ------------------------- 

              |                   |                      | 

       Operations    Marketing    Finance 

        Manager       Manager      Manager 

              |                     |                       | 

     Production      Supply Chain     Quality 

     Supervisor        Manager          Assurance 

--------------------------------------------

PRODUCTION

• Facilities :

  Facilities: 

  Production Facility: A manufacturing facility equipped with assembly lines, quality control stations, and storage areas. Warehouse and stock keeping place

  Raw Materials: 

  • Umbrella Fabric 

  • Plastic Components

  • Metal Components 

  • Electronic Components (for fan and LED lights) 

  • Packaging Materials 

  Equipment: 

  • Cutting Machines 

  • Sewing Machines 

  • Sticker Machines

  • Assembly Lines 

  • Quality Control Tools (e.g., calipers, scales) 

  Office Space: Administrative offices for management and support staff. 

• Suppliers / Subcontracts :

  • Umbrella Fabric Supplier 

  • Component Suppliers (plastic, metal, electronics) 

  • Packaging Suppliers 

  • Logistics Companies for transportation of raw materials and finished products 

• Operational Process Chart :

  1. Raw Material Procurement: 

  • Place orders with suppliers based on production forecast. 

  • Receive raw materials and conduct quality inspection. 

  • Store materials in designated warehouse areas. 

   

  2. Production: 

  • Cut umbrella fabric and other materials according to specifications. 

  • Assemble umbrella components, including frame, fan, LED lights, and phone holder. 

  • Test assembled umbrellas for functionality and quality. 

  • Package finished products for distribution. 

   

  3. Quality Control: 

  • Conduct inspections at various stages of production to ensure adherence to quality standards. 

  • Reject defective products and initiate corrective actions. 

  • Maintain detailed records of quality control measures. 

   

  4. Packaging and Shipping: 

  • Package finished umbrellas with appropriate labeling and instructions. 

  • Arrange for transportation to distribution centers or retail partners. 

  • Track shipments and ensure timely delivery to customers. 

   

  QUALITY STANDARD

  • The umbrellas produced must meet specified criteria for durability, sturdy, uv Protection, functionality, and appearance. 

  • Self Assemble

  • Quality standards include specifications for materials, construction methods, and performance of integrated features (fan, LED lights, etc.). 

  • Regular audits and inspections will be conducted to ensure compliance with quality standards. 

BUDGET PLAN

• Facilities

  1) Warehouse - $2000

  2) Office Space - $800

• Equipment

  1) Cutting Machine - $1500

  2) Sewing Machine - $600

  3) Sticker Machine - $400

  4) Assembly Lines - $2500

  5) Quality Control Tools - $3000

• Raw Materials - $4000

  Total budget will be determined based on a detailed cost analysis and financial projections, with provisions for contingencies and ongoing operational expenses. 

Scrumptious Solution's product/service strategy centers around delivering convenient meal ingredient boxes with a focus on freshness, quality, and customer satisfaction. This strategy includes:

1. Brand: Establishing a friendly and approachable brand identity that communicates freshness and culinary expertise.

2. Packaging: Designing visually appealing and eco-friendly packaging that showcases the quality of ingredients.

3. Labelling: Clearly labeling ingredients and providing detailed recipe instructions to enhance customer experience.

4. Product Variation: Offering a variety of meal options, including dietary options and seasonal offerings, with the ability for customization.

5. Customer Experience: Providing responsive customer support, collecting feedback, and engaging with the community to foster loyalty.

6. Quality Assurance: Partnering with reputable suppliers, adhering to food safety standards, and implementing quality control measures to ensure consistency and excellence.

*Target customers:*

1. Busy Professionals: Individuals who have limited time for grocery shopping and meal preparation but still desire healthy and delicious home-cooked meals.

2. Families: Parents looking for convenient meal solutions that save time and reduce the stress of planning and shopping for ingredients.

3. Health-Conscious Consumers: People who prioritize fresh, high-quality ingredients and may have specific dietary preferences or restrictions, such as gluten-free, vegetarian, or paleo diets.

4. Urban Dwellers: Individuals living in urban areas where access to grocery stores or fresh produce may be limited, making meal delivery services a convenient option.

*Types and all costs of advertisement, sales promotion, personal selling strategy, public relations and any/or publicity used*

1. Advertisement:

• Social media ads targeting users interested in cooking, food, or meal subscription services. Cost varies based on platform, audience targeting, and ad format. Budget allocation could range from a few hundred to several thousand dollars per month

• Display ads on relevant cooking or lifestyle websites and blogs. Cost per click (CPC) or cost per impression (CPM) pricing model. Budget allocation depends on the chosen websites and the desired level of exposure.

• Sponsored content on food-related platforms or influencer channels. Cost negotiated with influencers or content creators, typically ranging from a few hundred to several thousand dollars per sponsored post or video.

• Video ads showcasing the convenience and quality of the meal ingredients box. Production costs for creating high-quality video content, along with advertising costs for promoting the videos on platforms like YouTube or social media.

2. Sales Promotion:

•Introductory discounts or special offers for first-time subscribers. Foregone revenue due to discounted pricing offered to first-time subscribers.

•Referral programs where existing customers receive discounts for referring friends. Cost of providing discounts or incentives to existing customers for referring new customers.

•Seasonal promotions or holiday-themed meal boxes with exclusive recipes. Additional marketing spend on creating themed content, designing special packaging, or offering limited-time discounts.

•Bundled deals for multiple weeks or family-sized boxes. Adjusted pricing to accommodate bundled offers, potentially resulting in lower margins per box sold.

3. Personal Selling Strategy:

•Online chat support for potential customers to address inquiries and provide personalized recommendations. Staffing costs for customer service representatives or chatbots to handle inquiries and provide support.

•Email campaigns with targeted messaging based on customer preferences and past purchases. Costs associated with email marketing software, design templates, and content creation.

•Virtual cooking demonstrations or live Q&A sessions with chefs to engage with customers and showcase the product. Expenses for organizing and promoting live events, including fees for chefs or hosts, video production, and platform usage fees.

4. Public Relations:

• Collaborations with food bloggers, chefs, or influencers for product reviews or features. Compensation or free product samples provided to influencers in exchange for promotion.

• Press releases announcing new recipes, partnerships, or sustainability initiatives. Distribution costs for sending out press releases through wire services or PR agencies.

• Participation in food-related events or festivals to increase brand visibility and engage with the community. Registration fees, booth setup, promotional materials, and travel expenses for attending food-related events or festivals.

5. Publicity:

• Partnering with local charities or food banks to donate excess ingredients or meal boxes, generating positive publicity. Cost of donating excess ingredients or meal boxes, potentially including transportation and logistics expenses.

• Hosting cooking contests or challenges on social media to encourage user-generated content and buzz around the brand. Prizes for winners, promotional materials, and any associated event costs.

• Cross-promotion with other businesses, such as kitchenware retailers or cooking schools, to reach new audiences and enhance brand credibility. Negotiated costs or partnerships with other businesses, which could involve shared marketing expenses or promotional activities.

Pricing Strategy:

Given the nature of the meal ingredients box market, a penetration pricing strategy would likely be effective for Scrumptious Solution. This strategy involves setting a relatively low initial price to attract customers and gain market share quickly. As the brand establishes itself and builds a loyal customer base, it can consider adjusting its pricing strategy accordingly.

Pricing Tactics:

- Introductory discounts or promotions to attract new customers

- Bundle deals for customers who purchase multiple boxes at once

Distribution Strategy:

Scrumptious Solution's distribution strategy involves several channels to create the product/service and deliver it to customers:

1. Ingredient Sourcing: Procuring fresh ingredients from local suppliers or farms.

2. Packaging: Packaging the ingredients into pre-portioned meal boxes.

3. Distribution Centers: Storing and organizing the meal boxes for efficient delivery.

4. Delivery: Utilizing delivery services or establishing a dedicated delivery network to transport the boxes directly to customers' doorsteps.

5. Online Platform: Providing an online platform for customers to place orders and customize their preferences.

Through this multi-channel approach, Scrumptious Solution ensures that customers receive their meal boxes conveniently and efficiently.

• Cameras: DSLRs, mirrorless cameras, cinema cameras (e.g., RED, ARRI), action cameras (e.g., GoPro).

• Lenses: Prime lenses, zoom lenses, cine lenses.

• Lighting equipment: LED panels, studio lights, light modifiers (e.g., softboxes, reflectors).

• Audio equipment: Microphones (shotgun, lavalier, condenser), audio recorders, boom poles.

• Tripods, stabilizers, and gimbals for camera support and stabilization.

• Accessories: Batteries, memory cards, cables, adapters, filters, grips, and rigging equipment.

Purchase price from supplier - $250

Pricing strategy used is price skimming whereby we use the highest price based on the market price for a portable projector of this function.

Demand - Based on our research and survey that we received, 53.4% of individuals have preferred a price range of $100-299. Therefore we have concluded to price our projector at $290 to maximise our profits.

Competition - Based on the current market prices, prices for a medium-end projector are ranged from $250-$400.

1. Basic ($80): Small Camera (128GB) *include bag, camera lens

2. Standard ($120): Canon Camera (256GB) *include bag, camera lens, tripod

3. Professional ($200): Canon (1TB) *include audio, lighting, tripod, lens, bag, stabilizer

• Faulty Charges (Maintenance) : $100 Fixed.

• Late Charges : $10 per day.

·      Easy to use

·      Easy to access the pictures as we provide SD card

·      Wide possibility of usage for customer

WEAKNESS

·       Idea or Camera can be stolen

·       Owner have to pay taxes to government instead of customer

·       Non-Customizable

OPPORTUNITIES

·       Available work opportunities for the public

·       The worker can gain experience and skills in managing the camera business

·       Ability to rent a camera for those who don’t have a camera

THREATS 

·       Low probability of responsible customer if the camera is broken.

·       Careless customer

·       Scammer impersonating or pretending to own our business and making customers pay them

Assalamualaikum and greetings eveyone! 🌤️✨

A newly innovative and modern umbrella is coming on your way! ☀️⛱️

We are students of Politeknik Brunei from the School of Business, currently on our 2nd year of Level 5 Diploma in Business Accounting and Finance. As part of our BE1101 Entrepreneurship module, we are conducting a research on our new product called "Umbrilliant" - a newly innovative and modern umbrellas in this era!

Your cooperation is highly appreciated and rest assured as your response will be kept confidential. Thank you for your cooperation and have a blessed Ramadhan Kareem! ✨