He has tentatively agreed to gift the sculpture to Tate Modern on the basis that it shares custody with Iraq. But, as part of the deal, he said that the British Museum should return one of its two Assyrian lamassu sculptures, which were discovered in Nineveh by the Victorian archaeologist Sir Austen Henry Layard. 

The "languages of the heart," or what McLuhan would otherwise define as oral culture, were thus made archetype by means of the printing press, and turned into cliché.

The satellite medium, McLuhan states, encloses the Earth in a man-made environment, which "ends 'Nature' and turns the globe into a repertory theater to be programmed."^[4] All previous environments (book, newspaper, radio, etc.) and their artifacts are retrieved under these conditions ("past times are pastimes"). McLuhan thereby meshes this into the term global theater.