their lives.” (pg 22). 

The biggest reason why they program to be this because if they read books. They will become smarter and will uplift society and government. If they like flowers, they will consume transportation BUT they will not spend anything else because looking at flowers doesn't cost anything. Directors want humans in this society to consume a lot of services in the community. That why they program to like sports. "But simultaneously we condition them to love all country sports. At the same time, we see to it that all country sports shall entail the use of elaborate apparatus. So that they consume manufactured articles as well as transport." (pg 23). Because sports will require them equipment and transportation. MORE MONEY!

When the Controller is talking to the students about our (old) world. Like we rarely have sex and it is a taboo to us. One of the students said. “I once had to wait nearly four weeks before a girl I wanted would let me have her.” “And you felt a strong emotion in consequence?” “Horrible!” (pg 45). 

All this shows that humans in this world are not very happy even though they live in perfect "society". No one has the freedom to be happy however they want. They always need an event to happen everyday to give them joys. If not have sex then work or sports. 

Also in this society people are always doing something and rarely or even never appreciate what they have. “Bernard Marx drew a deep breath. He looked up into the sky and round the blue horizon and finally down into Lenina’s face. “Isn’t it beautiful!” His voice trembled a little. She smiled at him with an expression of the most sympathetic understanding. “Simply perfect for Obstacle Golf,” she answered rapturously” (pg 59). This shows that Bernard is the person so far appreciating what he owns and things around him. People like Lenina have been brainwashed by the government and have been programmed to always be in action to do something. 

Then when Henry and Lenina are having a nice date they are still not free from the brainwashing. They take soma every step like human breath oxygen every second. “Bottled, they crossed the street; bottled, they took the lift up to Henry’s room on the twenty-eighth floor. And yet, bottled as she was, and in spite of that second gram of soma, Lenina did not forget to take all the contraceptive precautions prescribed by the regulations. (pg 77)”

A very romantic date instead of just consuming many different media like golf, bowling. Like how Lenina wants to watch wrestling. “In the end she persuaded him, much against his will, to fly over to Amsterdam to see the Semi-Demi-Finals of the Women’s Heavyweight Wrestling Championship.” (pg 89)

Both of them have different views on dates. Lenina more the State World but since Benard has been separated from others so he has a different view on romance. People in this World State lose the ability to choose what is happy for them. Instead they conditioning that they need to consume different media all the time, always on action. 

When they fly over the human village, they see and treat the old human ways like a scientist research animal. “they’re perfectly tame; savages won’t do you any harm. They’ve got enough experience with gas bombs to know that they mustn’t play any tricks.”  (pg 106) 

“Yes, and civilization is sterilization,” Bernard went on,” (pg 110)

“I’m not your mother. I won’t be your mother.” (pg 127)

Because Linda has been conditioned to hate and disgusts the word mother. John very unfortunately has a very bad mother like Linda. 

The cost of happy for Linda that she pregnant John so she can’t go back to the World State. “Turned into a savage,” she shouted. “Having young ones is like an animal … If it hadn’t been for you, I might have gone to the Inspector, I might have got away. But not with a baby. That would have been too shameful.” (pg 127). She doesn't even want to be a mother herself. 

Cost of happiness for John is that he committed a crime trespassing at Lenina and Bernard rest house. “He picked up a stone. The smashed glass tinkled on the floor. A moment later he was inside the room (pg 142)”. After that he even touch Lenina’s stuff without her consent. “He opened the green suit-case; and all at once he was breathing Lenina’s perfume, filling his lungs with her essential being. His heart beat wildly; for a moment he was almost faint. (pg 142)”

The cost of happiness for Bernard is that he can just be himself and we can also see the bias here that the Director doesn't like him at all. 

doesn’t. He always does his best to avoid me; goes out of the

room when I come in; won’t touch me; won’t even look at me.

But sometimes if I turn round suddenly, I catch him staring;

and then–well, you know how men look when they like you.” (pg 166).” We can’t clearly see Lenina wasn't happy with how John reacted to her. We can even see how hard Lenina wants to hangout with John but no matter how she doesn’t. She was surely upset with the result. “She caught hold of Savage's arm and pressed it, limp, against her side. He looked down at her for a moment, pale, pained, desiring, and ashamed of his desire. He was not worthy, not (pg 169)”

The next cost of happiness we see is when the Arch-Community and other people leave the party and say meaningful things in front of him. “As for the women, they indignantly felt that they had been had on false pretenses–had by a wretched little man

who had had alcohol poured into his bottle by mistake–by a

creature with a Gamma-Minus physique. It was an outrage,

and they said so, more and more loudly. (pg 173)”

Another cost of happiness after meeting Helmholtz. John thought he meet the person understand him but turn out he still not different than others condition person in the World State. He was upset, closed the book and put it in the drawer. “He laughed and laughed till the tears streamed down his face–quenchlessly laughed while, pale with a sense of outrage, the Savage looked at him over the top of his book and then, as the laughter still continued, closed it indignantly, got up and, with the gesture of one who removes his pearl from before swine, locked it away in its drawer.  (pg 185)”

But Lenina doesn't understand everything and just wants to have sex with him. She does not understand the idea of love and marriage at all. “Zip, zip! Her answer was wordless. She stepped out of her bell-bottomed trousers. Her zippicamiknicks were a pale shell pink. The Arch-Community-Songster’s golden T dangled at her breast” (pg 193).” 

Even after he tries to make a speech about freedom and how they are slaves to this world. Because they are Deltas and have been conditioned to be stupid. All they do is look at him and silent with no response at all. Because of this he forced them to understand freedom. ““Don’t you?” he repeated, but got no

answer to his question. “Very well then,” he went on grimly.

“I’ll teach you; I’ll make you be free whether you want to or

not.” And pushing open a window that looked on to the inner court of the Hospital, he began to throw the little pillboxes of soma tablets in handfuls out into the area (pg 213).” We can clearly see the different intelligence between John and Deltas.  

helicopters came and hovered inquisitively round the tower.” (pg 251). The more he tries to scare them, the more they come. Poor John decides to end all of this by himself. “Just under the crown of the arch dangled a pair of feet.” (pg 259).

Poor John just want a peace time for himself because the World State just remind him a lot of bad memory like his mom Linda. How they treated her like nothing. Then Lenina, all she wants from him is lust. She didn’t see the love he showed to her.