Group 3 (12-13.03.2024) by NPD Skills 2022

Part-time copy-writer, Age: 34

kamilaochedalska — 2024-03-08 07:27:15 UTC

Married, 2 children

Sarah

kamilaochedalska — 2024-03-08 07:27:15 UTC

Sarah will probably look for healthy products, according to her age and that she has children

2024-03-12 09:07:46 UTC

Sarah will probably look for some snacks, ready-to-eat products for the whole family

2024-03-12 09:08:52 UTC

lazovica — 2024-03-12 09:09:50 UTC

Sarah is mom to preschooler and teenager, busy

lazovica — 2024-03-12 09:10:39 UTC

Convenient, practical, affordable, accessible.

She needs something that she can give to the whole family

She should feel excited, the packaging should contain health or nutrition claims to attract her

2024-03-12 09:10:55 UTC

Sarah has a weight problem and is looking for food that can be consumed quickly and without guilt

2024-03-12 09:10:56 UTC

lazovica — 2024-03-12 09:12:03 UTC

likes outdoor activities, try to maintain healthy gym habit

working hours, afternoon playground

2024-03-12 09:12:37 UTC

2024-03-12 09:12:46 UTC

She wants to stay healthy and exercise, and at the same time give her kids a healthy lifestyle

Fortification of the product - vitamins and minerals.

2024-03-12 09:13:37 UTC

lazovica — 2024-03-12 09:13:59 UTC

she prefer to have access to the meals and food that are god for whole family

Balanced ingredients so the packaging could contain "high in protein" or "high in fiber" etc.

2024-03-12 09:14:12 UTC

peace of mind that everyone's meals are taken care of

2024-03-12 09:14:53 UTC

lazovica — 2024-03-12 09:14:56 UTC

relief, excited, providing her family and herself

Price

2024-03-12 09:19:08 UTC

According to her job, probably not a person that is hurrying up, probably won´t need some complex drinks, probably will have some time to prepare food

2024-03-12 09:21:30 UTC

Sporting time

2024-03-12 09:23:22 UTC

lazovica — 2024-03-12 09:28:34 UTC

2 pain point during the day: mornings, and late afternoons

lazovica — 2024-03-12 09:29:21 UTC

environmental awareness, avoiding food waste whenever is possible

lazovica — 2024-03-12 09:29:53 UTC

nature lover

Allergens - depends also on demographic informations. When it comes to kids, in Europe we have big prevalence of milk allergies. When speaking about adults, then also eggs, wheat or nuts should be considered.

2024-03-12 09:39:38 UTC

lazovica — 2024-03-12 09:42:27 UTC

social

lazovica — 2024-03-12 10:24:45 UTC

NutriNibs, "NiiNi's": veggie snacks in a bag, fortified with the Goody

protein granola bars

2024-03-12 10:25:17 UTC

energy bites

2024-03-12 10:25:36 UTC

biscuits fortified with protein

2024-03-12 10:26:06 UTC

oatmeal packets (single or bigger pack)

2024-03-12 10:26:33 UTC

lazovica — 2024-03-12 10:26:47 UTC

small bites, different shapes, different flavours, organic ingredients

energy shot

2024-03-12 10:26:58 UTC

vegan yogurth/ standard yogurth with algee = extra protein

2024-03-12 10:27:24 UTC

bread mix/dough mix/pancake mix

2024-03-12 10:27:49 UTC

protein pasta

2024-03-12 10:28:17 UTC

lazovica — 2024-03-12 10:28:23 UTC

PowerPops "PoP's" - fruit smoothies on the go, mixed with Goody

Snack for kids (bar or cookie), with vitamin C and D and betaglucans so it can be promoted like "imune-boosting" product

2024-03-12 10:29:48 UTC

lazovica — 2024-03-12 10:30:15 UTC

package: easy to open/close, easy to manage by kids, biodegradable, circular

Drink with magnesium and other minerals so it can be promoted like "brain booster"

2024-03-12 10:30:33 UTC

lazovica — 2024-03-12 10:30:53 UTC

nutritious, different types can have different nutritive values

fruit snack (fruity bar + algee as a source of protein)

2024-03-12 10:31:22 UTC

Morning option

2024-03-12 10:31:31 UTC

Pre-made mix for bread: 10 minutes for preparation and 15 min for cooking

Link to social networks on packaging

2024-03-12 10:32:12 UTC

good quality ingredients, claims: high protein, high fiber, no palm oil etc.

2024-03-12 10:32:26 UTC

Afternoon option

2024-03-12 10:32:33 UTC

salty snack: crisp bread

sweet snack: healthy bar / smoothie or plant-based drink

lazovica — 2024-03-12 10:34:50 UTC

meal on the go - practical

meat substitute, minced meat substitute

2024-03-12 10:34:52 UTC

easy to share with the family

2024-03-12 10:34:55 UTC

lazovica — 2024-03-12 10:35:07 UTC

defined amount

giving energy through the day

2024-03-12 10:35:12 UTC

Cheese sustitute

2024-03-12 10:35:30 UTC

Morning situation

2024-03-12 10:35:31 UTC

A breakfast nutritious food, that is quick to prepare and homemade, and that can satisfy everyone in the family

feeling of eating "good" and not giving your family bad products

2024-03-12 10:35:38 UTC

sharing the food

2024-03-12 10:35:47 UTC

lazovica — 2024-03-12 10:36:02 UTC

help with meal planning, better budget control

powder soup, powder sauce base

2024-03-12 10:36:20 UTC

save time for more important things (spending time together, work, other acivities) and not spending time in kitchen

2024-03-12 10:36:30 UTC

lazovica — 2024-03-12 10:36:40 UTC

less dishes to wash, energy to use, water to use...- resource efficient with respect to final use

feeling that the time is consumed in good way (together with the family, not that mum is spending time cooking and kids separatly)

2024-03-12 10:36:51 UTC

fortified bakery products, bread, cake

2024-03-12 10:37:05 UTC

Afternoon situation

2024-03-12 10:37:08 UTC

A very practical snack, that can satisfy the nutritional requirements but also the brain. This must give energy and a sensation of fullness to arrive to dinner.

lazovica — 2024-03-12 10:37:12 UTC

peace of mind regarding healthy and nutritive dietary needs

packaging easy to recycle

2024-03-12 10:37:19 UTC

eco friendly packaging , functional ingredients , customization and personalization , health oriented formulation

2024-03-12 10:37:33 UTC

vegetable snack with Goody

2024-03-12 10:37:37 UTC

lazovica — 2024-03-12 10:37:42 UTC

energized and content by the content

fiiting in taste of whole family

2024-03-12 10:37:51 UTC

recommended by some famous chef?

2024-03-12 10:38:14 UTC

lazovica — 2024-03-12 10:38:30 UTC

"family time" on the foot - adventure, in the between of activities

can be storaged for longer time,

2024-03-12 10:38:42 UTC

Imunity boost - for kids, brain boost - for busy people, nutrition claims - fort sporty people

2024-03-12 10:38:44 UTC

2024-03-12 10:38:46 UTC

Few and high quality ingredients
Nutritious
Satisfactory to eat (you feel fullness/satisfaction after eating)
Practical
Easy to use

eating good, not have a feeling of wasted calories

2024-03-12 10:40:05 UTC

Meat substitute: sustainable, nutritios, preprepared, good choice for morning and for afternoon meals as well for everyone.

2024-03-12 10:40:13 UTC

2024-03-12 10:41:11 UTC

Having a very practical snack/product always available for emergencies/any need that provides a healthy and nutritious option without any stress

lazovica — 2024-03-12 10:41:15 UTC

"eat one - share one", or it can be made out of 2 pieces, in a pack ( on the go product ), so that can be shared among the friends

lazovica — 2024-03-12 10:51:08 UTC

VEGGIE MASS ( DYI )
FRUIT SMOOTHIE ( SQUEEZE OUT PACK )
ENERGY POWDER MIX

ENERGY POWDER MIX

2024-03-12 11:19:03 UTC

Powder mixed of good ingredients (organic, bio, high protein, high in fiber) that can be used in a differnt ways - you could add it to your yogurth, granola, but also buy a bigger pack (in a glass jar) and make the pancake or muffin. Thmix of it or burger (by adding extra ingredients to it eg. eggs). Product packed in glass jar, so it is easy to refill in the shop. Giving energy boost in the morning or during the day. Can be eaten by the single person, or if prepared for a whole family.

Don't get trapped in mainstream products, get creative to please the whole family and make the most of yourself with a product that's versatile, just like you. No idea what to make for a quick breakfast? Do you have a picky family for dinner? Meanwhile, want to be healthy with a sustainable product? Choose the energy powder mix.

2024-03-12 11:19:54 UTC

ENERGY POWDER MIX

2024-03-12 11:25:36 UTC

as a range we could implement the product that is based on dried powder fruits (then pancakes, cakes etc could be done) or based on veggie (then burgers etc.). Could easily make higher increase of fruits and veggies.

2024-03-13 08:37:48 UTC

Will the concept STAND OUT IN THE CROWD
Does the concept have RIGHT BUNDLE OF BENEFITS
Can these benefits be COMMUNICATED
4.What is NEW INNOVATIVE , about it_
Why would consumer ADOPT it for a regular use

ENERGY POWDER MIX

2024-03-13 08:49:25 UTC

Benefits: good ingredients: dried fruits, nuts, goodly, = beans, lentils etc in powdered form => high fiber, high protein, good fats
Refilled glass jar.
Universal usage - you could bake the muffin, cakes, panckes or add it to the yoguth