Promo Poster Analsys by Lisa Adams

My Everything - Ariana Grande

bubbly47 — 2016-01-25 14:56:10 UTC

This album was released in 2014.

Layout

bubbly47 — 2016-01-25 14:56:57 UTC

The layout of this promotional poster promotes the generic layout of artists of the same genre, but in this poster it's also challenged the usual conventions by placing the song list on the lower half of the poster. This unusual feature would grab the audiences attention, as it gives a insight into what the album has on it but also the singles Ariana Grande released before the release of this album. By having her as the dominant feature of the poster, this re-inforces her star image and the pressence she has in the music industry. Also by having the image, the artists name and the name of the album at the top of the poster this makes it clear to the audience what this posters adversing. Since as a audience naturally we read from the top of the page.

Image

bubbly47 — 2016-01-25 16:28:34 UTC

The image used is a iconic style used by Ariana Grande that's recognisable by her audiences. The voyeuristic tone in her photos could connote to her audience that this is her everything, being a performer and making music, (this is emphasised in the album title also, "My everything"). The simplicity of just the performer and a stall, allows the audience to focus simply on the artist, gaining the artists interest from their audience and people outside their typical audience. The pose she's in gives her a star image her younger audiences are likely to want to replicate. Giving the performer influential power in various factors within the audiences lifestyle. This is a conventional feature often seen within the Pop genres artists.

The second image on this poster is of the iTunes label, this is simply to indicate to the audiences where they can buy the album from. This is done predominately to promote legitimate forms of downloading the song as well as to obviously make money from selling the album. The logo is placed at the bottom of the poster because despite it's importance the significance of the information given before it is arguably of higher importance. And as stated earlier naturally the audience will read from the top to the bottom of the page.

Ariana Grande's Style

bubbly47 — 2016-01-25 16:50:24 UTC

Fonts

bubbly47 — 2016-01-25 16:51:19 UTC

On this there are three fonts, which are all serif styles. The first one, the album title, is in a hand written style. This style is often used in the pop genre because it connotes authenticity and also that the artists has hand written their songs themselves. In contrast to this the artists name is written in capitals to emphasise the artists popularity within the pop genre. This is her signature style which allows her audience to recognise her work. The font itself is very elegent with links to Vogue, creating a audience profile of the people perhaps interested in Ariana Grande's music.

The last font used is very similar to the one used for her name, however it has a mixture of capital and lower case letters instead of just capital letters. This creates interest about the album, but also this font is simple to read. As well as that it coheres with the other fonts to create links between all three and link to the album itself.

Colours

bubbly47 — 2016-01-25 17:39:59 UTC

Like many other pop artists, for Ariana Grande the colour scheme used is monochrome. This is also used with artists like Elle Goulding, as it links in with the theme of simplicity which is what these artists music often represents.

bubbly47 — 2016-01-25 17:46:26 UTC

bubbly47 — 2016-01-25 17:46:58 UTC

Mise-en-scene

bubbly47 — 2016-01-25 17:48:13 UTC

Firstly, the use of head on lighting on the artists gives her more emphasis, but also creates shadows to make the image or realistic. The shadows could also connote loss, as most Pop albums contain songs to do with love and loss. So perhaps it gives the audience a indication to the meaning behind some of the song titles listed below. This is also expressed through her body language and facial expressions. By looking downwards, and not at the camera this promotes the idea of sadness but also secrecy. Since as a audience the lack of eye contact declines us a link with the artist, so we're unable to 'connect'. Symbolising the response someone may have after a breakup.

Ariana Grande, as a artist wears quite naturalistic make-up, which is reflected in this album poster. Since this gives her a down to earth appeal and can give her audience a reachable idol, so they can re-create looks she creates. The minimalistic style creates a normal persona for her.

Text

bubbly47 — 2016-01-25 17:59:11 UTC

This poster follows the generic conventions of a poster however it's unusual feature of including the song titles, makes it more interesting for the audience. And also gives them something extra, which would create excitement about the album. The album title 'My Everything' indicates a more stripped back version of the artists life, allowing audiences to get more personal songs giving the idea of realism. The sentence 'Ariana Grande New Album' is a non-standard English sentence however because of it being on a poster, it makes sense to the audience. The urgency of the phrase 'OUT NOW' is almost always used on a poster to indicate when the album is actually out. It also creates enthusiasm for the album, as it's now available to get.

bubbly47 — 2016-01-25 18:01:46 UTC

bubbly47 — 2016-01-25 18:02:13 UTC