BM HBL by Ok Van https://padlet.com/vanessawidjaja/f9kaq1fdjkzr Made with panache en-us 2019-01-13 13:28:11 UTC 2025-09-27 13:50:49 UTC hello@padlet.com Apple vanessawidjaja https://padlet.com/vanessawidjaja/f9kaq1fdjkzr/wish/320042206 BRAND POTENTIAL

1. Brand vision
To bring the best in design to the computer and mobile industries.


2. Brand boundaries
Apple should provide high quality and innovative computer and mobile phones. Apple should also provide high quality user experience.


3. Brand Positioning
- competitive frame of reference : always adding substantial value to the customer experience

- POD : easy-to-use instinctive system (IOS), the basic functionality of iTunes and its simple sleek design. Apple provides a more secure software compared to Samsung.

- POP :  Apple and Samsung have an develops a well earned reputation for having the best designed product available in market, thus taking over a huge share of the market. Both brands has basic features such as cellular, music, video and camera. 

- Brand Mantra
Think Different

]]> 2019-01-13 13:33:08 UTC https://padlet.com/vanessawidjaja/f9kaq1fdjkzr/wish/320042206 Samsung https://padlet.com/vanessawidjaja/f9kaq1fdjkzr/wish/320048251 BRAND POTENTIAL

1. Brand Vision-
Vision 2020. The Vision 2020 is at the core of our commitment to create a better world full of richer digital experiences, through innovative technology and products. The goal of the vision is to become a beloved brand, an innovative company, and an admired company.

2. Brand Boundaries
Samsung manufactures a variety of electronics from categories like consumer electronics, IT & mobile communications and device solutions. Samsung fulfills needs of consumers who wish to be a part of “a Smarter Life, a Smarter World,” where consumer electronics provide purpose and meaning to each user. 

3. Brand Positioning 
Samsung pledges to create and deliver quality products and services that enhance convenience and foster smarter lifestyles for its customers around the world. Samsung is dedicated to improving the global community through its constant pursuit of groundbreaking innovations and value creation. 

- POD:  Samsung tires to give humanized and better personal experience, customer insight product and innovative technology. Recently we have seen Samsung has launched Galaxy S6 with a curved screen which is a completely new concept. 

-POP:  The constant innovation and high end technologies for the features and designs. 

- Brand Mantra:  Top Electronics – Affordable – Smart ]]> 2019-01-13 14:38:14 UTC https://padlet.com/vanessawidjaja/f9kaq1fdjkzr/wish/320048251 objectives https://padlet.com/vanessawidjaja/f9kaq1fdjkzr/wish/320048933  choose ONE product category from the following list, with TWO brands to compare based on their brand architectures. 
 
identify and illustrate the brand architecture strategies used by the two brands under study. 

 
1.      IT – Mobile (Apple or Samsung) 

]]> 2019-01-13 14:44:30 UTC https://padlet.com/vanessawidjaja/f9kaq1fdjkzr/wish/320048933 Apple https://padlet.com/vanessawidjaja/f9kaq1fdjkzr/wish/320054858 BRAND EXTENSION OPPORTUNITIES
- Apple can rely on their customer loyalty to purchase their products. Thus, despite the high cost, Apple have the confidence to succeed in their sales

1. Category extensions
- Phone
- Computers
- Tablets
- Laptops

2. Line extentions
E.g Iphone
- Iphone 6 & 6 plus
- Iphone 7 & 7 plus
- Iphone 8 & 8 plus
- iphone X

]]> 2019-01-13 15:35:45 UTC https://padlet.com/vanessawidjaja/f9kaq1fdjkzr/wish/320054858 Samsung https://padlet.com/vanessawidjaja/f9kaq1fdjkzr/wish/320054905 BRAND EXTENSION OPPORTUNITIES 

- Can make use of Samsung brand name to leverage its consumer perception of its mobile range
- Positive brand image of Samsung brand name, cutting-edge technology can be associated to the mobile (Samsung) range 

1. Line extensions
- Samsung Galaxy tablet A 10.5 (Launch date in August 2018)
- Samsung Galaxy Note 9 
(Launch date in August 2018) 

2. Category extensions
- Refrigerators
- Washing machines
- Earpiece/ Headphones
- Televisions

]]> 2019-01-13 15:36:12 UTC https://padlet.com/vanessawidjaja/f9kaq1fdjkzr/wish/320054905 Apple vanessawidjaja https://padlet.com/vanessawidjaja/f9kaq1fdjkzr/wish/320060653 BRANDING NEW PRODUCTS AND SERVICES

Sub-brands:
- Apple (Parent)
- iPhone (New name)
-  Apple Watch (New name)
- iPad (New name)
- Mac (New name)
- Apple Music (New name)
- Apple TV (New name)
- iTunes (New name

]]> 2019-01-13 16:20:35 UTC https://padlet.com/vanessawidjaja/f9kaq1fdjkzr/wish/320060653 Samsung https://padlet.com/vanessawidjaja/f9kaq1fdjkzr/wish/320060918 BRANDING NEW PRODUCTS & SERVICES

Sub-brands: 
- Samsung (Parent) 
- Galaxy (New name)
- Samsung smart TV (new name)]]> 2019-01-13 16:22:35 UTC https://padlet.com/vanessawidjaja/f9kaq1fdjkzr/wish/320060918