Transformation office Mood board by Ben Doran

Enthused

benedictdoran — 2023-12-12 14:35:16 UTC

Motivated

benedictdoran — 2023-12-12 14:36:25 UTC

Explore TO website

benedictdoran — 2023-12-12 14:38:12 UTC

How can the TO help me?

benedictdoran — 2023-12-12 14:38:23 UTC

Feel

benedictdoran — 2023-12-12 14:40:48 UTC

Think

benedictdoran — 2023-12-12 14:42:15 UTC

Do

benedictdoran — 2023-12-12 14:43:44 UTC

Energetic

benedictdoran — 2023-12-12 14:45:33 UTC

Lively

benedictdoran — 2023-12-12 14:45:43 UTC

Lives will be better

benedictdoran — 2023-12-12 14:46:42 UTC

Forever Leeds Graduation video

benedictdoran — 2023-12-12 14:53:25 UTC

What do we want it to look and feel like?

benedictdoran — 2023-12-12 14:54:20 UTC

Early Years- We can do better

benedictdoran — 2023-12-12 14:55:52 UTC

Music we'd want

benedictdoran — 2023-12-13 13:24:37 UTC

Videos we like

benedictdoran — 2023-12-13 13:25:27 UTC

Things we'd like to see

benedictdoran — 2023-12-13 13:25:52 UTC

What can we do differently?

benedictdoran — 2023-12-13 13:36:45 UTC

Gorilla Marketing

benedictdoran — 2023-12-13 13:38:22 UTC

Present on screens around campus

Social media campaign

benedictdoran — 2023-12-13 13:38:31 UTC

Posters and flyers

benedictdoran — 2023-12-13 13:45:28 UTC

Repurposing the video

benedictdoran — 2023-12-13 13:46:36 UTC

Have in-depth interviews and soundbites, repurpose full interviews in the future along with the main video as a refresher.

University buildings

benedictdoran — 2023-12-13 13:48:01 UTC

Sweeping drone shots, show scale and size. University is beneficial for the city. Mix up city images with campus images.

Focal points

benedictdoran — 2023-12-13 13:49:53 UTC

Focus in on the statues and landmarks around campus. Close ups, feature shots. This is Leeds.

Interesting engaging talking heads

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Groups of people talking

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Highlight the community around the Transformation Office

Engaging and interesting camera work

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We want something eye catching that will stand out

Groups of people in shot interacting with each other

benedictdoran — 2023-12-13 13:58:37 UTC

We're not talking down to people, we're talking with each other.

Look and Feel

benedictdoran — 2023-12-13 14:31:41 UTC

What other videos have worked, what haven't and what could be done differently?

Sunrises

benedictdoran — 2023-12-13 14:36:23 UTC

Imagery that showcases hope and the future. Think about the colour pallet across the video. What mood do we want the colour theme to convey

Student led music

benedictdoran — 2023-12-13 14:37:23 UTC

Leeds based music

benedictdoran — 2023-12-13 14:37:38 UTC

Emily Tayburn- Student voice

benedictdoran — 2023-12-14 11:28:04 UTC