https://padlet.com/mackenziesmith13/f8cobcz2s34e0476 Investigating the presents of well thought out and considered design across the industry. en-us 2022-07-25 14:53:10 UTC 2022-08-10 03:26:36 UTC hello@padlet.com https://padlet.net/icons/png/1f468-1f393.png mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249343356 Investigating the presents of well thought out and considered design across the industry.]]> 2022-07-25 14:58:44 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249343356 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249923810 — During this lecture I was able to gain my own perspective on the importance and responsibility ad agencies as well as creatives have to develop and conform our designs around consumers attitudes, behaviours, opinions etc.

Identifying these changes as a designer is how the industry stays connected to the consumer without these adaptations the advertising becomes ineffective. The More time goes on and individuals become more attached to brands it becomes more important to develop meaningful, thought provoking design that leaves an impact on the viewer.

This lecture also took the opportunity to pitch us the process the Futures lavatory goes through to forecast these changes. An example of one of these processes would be 'STEEP factor analysis'. So far my understanding is the use of this process an be used to forecast the direction of consumer behaviours.]]> 2022-07-26 12:34:01 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249923810 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249924468 During this lecture there was discussion on the impact of well thought out design and how the consideration of thought out design can elevate my own projects as well as my career and understanding of the industry as a whole. An example of this can be as simple as the appropriate application of an Icon and the universal understanding that is created. Another example is the consideration of colour and how the uses of certain colours are more appropriate in different settings, eg. red=danger.

The talk also helped me gain an understanding of how visual communication changes our way of thinking. Its important to consider this when making certain design choices in terms of colour, ToV, fonts, icons and more.
The use of icons is an import on to fully understand as they operate as an efficient way to deliver information/instruction without having to use any written cues.  
As a advertising and brand design student it's important that the levels of consideration that go into the design choices within the industry are understood. These kinds of decisions I consider to be the most basic forms of consideration within design but also the most important as they are easily forgotten within the design process and can have such a huge impact on the consumer, viewer etc.]]> 2022-07-26 12:35:51 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249924468 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249926661 2022-07-26 12:41:04 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249926661 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249926729 2022-07-26 12:41:18 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249926729 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249927426 2022-07-26 12:43:16 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249927426 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249927665 As Designers we will or do rely on consumer opinion/trends to shape the outcome of our work. To be a successful designer it helps to be ahead of that trend/curve with consumer research, the types of consumer research are as follows:

Bottom up- Desk / Visual research. Search for the development of the trend and its direct interaction with the audience. This can also cater for research into similar movements/products to scope how the subject might develop for your project and how the audience interact with it. Research might include, surveys, data made available by non government organisation, marketing agencies etc.

Top down- Made up from research taken from a different angle. The goal is to look down upon existing research and actively prove or disprove the out come with your own testing and data analysis. The hypotheses can be gathered by looking into both experts in the field and the audience.
The key components to look for are, Identifying insights, anomalies and bias. The outcome you should want from this type of research is shift our way of thinking and allow us to develop our own enhanced way of thinking going into the design process.]]> 2022-07-26 12:43:53 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249927665 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249928178 Long range stats and data to oversee trends.
Published research reports
- Sector reports
- Sociological and cultural publications
- National reports
- Research reports
- Government statistics
- National and regional newspapers
- Trade and cultural magazines
- Blogs- Social Networks.
––Essentially forms of secondary research in regards to gathering evidence to predict consumer trends.]]> 2022-07-26 12:45:10 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249928178 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249928768 Protection can be divided up into categories and all of them when thought about contribute towards the safety and wellbeing of ourselves and our loved ones. These categories  are physical, emotional and economic threats.
These categories can contribute towards decision making and affect the way brands are perceived. Attribute's such as tone of voice, copywriting. 
Other forms of 'Security that can be tapped into directly to make an impact include, natural instinct, fear, nostalgia, anger, courage, selflessness, change. The inclusion of these elements into design can leave a lasting impression on the audience.]]> 2022-07-26 12:46:34 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249928768 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249929472 Curiosity is another part of human nature that entices us to try new things. It drives new goals, aspirations and innovation.
In design and especially advertising it pays of to play to individuals natural curiosity in the way a brand might present its self. This might come in the form of implying scarcity and demand, mentions elements incorporated into the campaign, questions left open and the target audience left wanting more.]]> 2022-07-26 12:48:08 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249929472 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249930574 Again as humans it's important to have purpose. This comes from aspiration and goal setting. It's important to aim towards self improvement for yourself and those around you. Purpose can come from work, new skills, hobbies, learning and generally challenging your self.
–– Within branding and advertising, when it comes to products or services of leisure and self improvement it would be wise to consider its purpose and market the product as something that contributes towards that or has a purpose of its own. This can be achieved through Imagery, Tone of Voice etc. ]]> 2022-07-26 12:51:06 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249930574 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249945201 Created By Francis Aguilar: STEEP is an acronym for: Social, Technological, Economical, Environmental and Political.

F.Aguilar created STEEP in an effort to break down interlectual design. Allocating points of research and focus for the designer to evaluate external factors that may impact there/your design decisions. 

]]> 2022-07-26 13:17:39 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249945201 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249945739
To accurately predict the direction/trends of the consumer you have to consider there wants and 'needs'.
Future Laboratories uses strategic thinking in there design processes to maximise this affect. 
Analyse is done by researching(Eg.Desk research) trends in order to predict human 'needs'. The Future Laboratory believe there are seven core human needs which affect consumers attitudes and behaviours. The understanding and consideration of these needs are what helps them create meaningful/impactful design.]]> 2022-07-26 13:18:21 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249945739 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249946092 A part of human nature is the desire for fulfilment. In this context it mostly caters for our wants as humans. This can range from a nicer car, bigger house to the latest shoes.
It can also cater for selfceare, health(Mind/Body), wellness, beauty and goal setting.]]> 2022-07-26 13:19:04 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249946092 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249946439 As a society in general we thrive on social interaction, it's no secret that it's a key aspect of maintaining your mental health. This generally comes from a sense of belonging, identifying with people that have similar interests and taste. 
This is also routed in peoples appreciation for culture, roots, nationalism. 
–– When associate with brands this can be linked to Aesthetics, viral trends and more. ]]> 2022-07-26 13:19:31 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2249946439 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257823690 2022-08-10 01:34:01 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257823690 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257825234 2022-08-10 01:36:27 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257825234 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257825988 2022-08-10 01:37:43 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257825988 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257827397 "Knowledge linked to power not only assumes the authority of 'the truth' but has the power to make itself true" ]]> 2022-08-10 01:39:50 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257827397 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257831573 - Pity is not something we naturally feel, but is rather something forged from society for us to feel
- Seeing suffering in media encourages us to act fast in order to demonstrate our own good nature. 
This translates into design with the the choices of the designer. They are often faced with ethical decisions in their work that challenge their morals and it is that same societal structure that navigates them past the gambling adverts and pharmaceutical ads towards the sustainable carbon neutral brands. Even if it means less money.
This is also reinforced and multiplied by the second point. The media is constantly pushing these issues into our face because it's easy to manufacture and as part of a consumer based profession it is up to us to choose responsibly.]]> 2022-08-10 01:47:05 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257831573 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257842065 Semiotic approach - How representations and languages create meanings. 
Research that focuses on the signs and structure of society that lead us to think the way that we do.
Within design this approach allows for designers to take a wider approach perhaps allowing for more creativity in a response due to exploratory element trying to find a meaning.

In terms of design this means that with a specific problem with restrictions and context to the problem a designer is able to create a functional solution.
Discursive approach - Consequences of representation in terms of power and subjectivities. Allows you to explore the meanings behind human interactions.]]> 2022-08-10 02:03:58 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257842065 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257847186 Within a basic understanding of design everyone is able to appreciate the benefits of Icons. Signs of course function in the same way. A unified understanding of a basic form can remove the need for text in most situations. This is ideal in situations such as driving. When driving it's important you focus on the road and signs ensure that you receive the most amount of information in the simplest way possible. 
Visually within design in general its helpful to take a similar approach when dealing with web design or topics/platforms that suggest low resistance or a short attention span.]]> 2022-08-10 02:12:27 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257847186 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257849073 2022-08-10 02:15:18 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257849073 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257852523 The format of the sign (its word or image) is the signifier. -The literal representation of the sign. 
The concept linked with the format is the signified.-The meaning or understanding of the sign.]]> 2022-08-10 02:20:42 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257852523 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257859348 There are parts of society that just are the way they are. An example of this is associating the colour red with danger. There are various theories why we think this way but it's been that way for so long that animals have evolved along conforming to that convention. This is of course subjective because species of poison frog for example are red but so are strawberries. 
Convention in design functions in the same way. Most chairs have four legs. But not all of them!]]> 2022-08-10 02:30:49 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257859348 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257863770 2022-08-10 02:37:28 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257863770 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257870617 Technology has gradually evolved and eased itself into modern society. As a consumer lead industry ofcorse the same is to be said for the design industry. As peoples association with technology grows its (was) only a matter of time before it began working its way into the art world.
As this has unfolded technology has settled in to the design industry with most branches being inundated with high powered computers and high performance software.
As a result of this common denominator both art and design have overlapped these last few years with the rise of the NFT community. The question I want to answer is how are these two creative communities utilising this development.]]> 2022-08-10 02:47:27 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257870617 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257877264 During the research week I visited an exhibition in the North Serpentine Gallery In London. There was an exhibition on celebrating the release of Kaws’s latest designs. Kaws is an artist known for modernising pop culture with the use of digital software and manufacturing techniques that allow him to create his iconic Kaws Dolls.

]]> 2022-08-10 02:58:11 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257877264 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257880565 The gallery had a selection of physical statues created by Kaws that really were rooted in pop culture. Upon arrival it was also obvious that the level of design gone into creating the larger statues was quite significant.]]> 2022-08-10 03:03:32 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257880565 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257882904 There were also a large number of prints on show. All of which were a substantial size, flaw to ceiling in most cases. The colour and print quality on these pieces was also worth a mention as that can be credited towards the development of design and technology in the past decade.]]> 2022-08-10 03:07:08 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257882904 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257883489 2022-08-10 03:08:12 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257883489 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257885612 The third element of the exhibition and perhaps the main attraction was VR. This example was 'In front of you' as you entered the door to the gallery. The piece of design was able to be viewed through an app show to you upon arrival. This was not the only VR feature in the exaction, they were scattered around the gallery for people to interact with.]]> 2022-08-10 03:12:08 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257885612 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257886115 Statue.]]> 2022-08-10 03:13:06 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257886115 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257886536 Statue, VR.]]> 2022-08-10 03:13:49 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257886536 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257890050 After leaving the exhibition it was interesting to reflect on the levels of engagement people had with not only the physical statues but the VR ones as well. This was mostly a given due to the natural intrigue associated wit the new technology but the level of consideration that went into the placement of the characters had to be another reason as to why. The moment and characterful motion put into the VR portion did rub of on the physical gallery. I think it elevated the experience in a way that wouldn't of been possible with out the consideration of the design and technology.]]> 2022-08-10 03:20:00 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257890050 mackenziesmith13 https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257893851 Videos of the exhibition will be included in the submission as they are too large to upload on pallet.
The two videos show the placement of the VR characters and their consideration in relation to the physical art pieces.
You will have to excuse my talking at the end. :)) enjoy!]]> 2022-08-10 03:26:22 UTC https://padlet.com/mackenziesmith13/f8cobcz2s34e0476/wish/2257893851