Interest - Giving price and details for the product.

Desire - Reasons why the customer should buy your product like a celebrity or discounts and benefits.

Action - Something that makes the customer take action to buy like in a store, you can lead the customer to the product or give a link on the ad or say the product is limited only so they should quickly buy it first. 

- Ambient (billboards & posters & flyers) advertisement

- TV advertisement

- Newspaper advertisement

- Online (facebook) advertisement

- The Starbucks advertisement is advertising their brand image and brand loyalty as it says that they will remake the coffee if you (the customer) is unhappy with it and this tells us that they want to say that they have good customer service while at the end, telling that they have the best coffee and you have to make sure you are in a Starbucks restaurant or else you won’t be satisfied, this again promotes brand loyalty. Whereas for McDonalds, rather than promoting the brand, it is completely only promoting the new product ‘expresso’ on the billboard. McDonalds was also saying that ‘four bucks is dumb’ and it could mean Starbucks which is criticising a competitor. One focuses on brand loyalty and brand image while the other focuses on product.

Do you think the Starbucks ad or the McDonalds ad is better at developing a brand and improving customer perception? (Justify your answer)

I think that Starbucks is better at developing a brand image and improving customer service because the poster for Starbucks says that they would remake the coffee as many times as you want if the customer is unhappy with it. However, McDonalds did not talk about customer service and only talked about the new 'expresso' product.

THINK ABOUT WHERE THE ADS APPEAR, NOT SO MUCH WHAT THEY SAY

Price reduction on the end of a product’s life cycle is typical in every market when the products does not sold out by Christmas, the devalued product is then easier to sell and became more affordable to customers.

Gifts: Gifts suggest that the product have a benefit coming along when the customer was to choose between the product of the same type. This influences their decision t o buy the product more than others.

Sales offer: 

Sales offer are effective for companies entering a competitive market. Popular chips company would have already established a certain amount of customer loyalty in which customers could less be bothered to try anything else, by taking sales offer new companies directs customers to try out their product because it is cheaper, cost less even if it wasn’t for the customer.

Point of sale: 

This could be online or physical shop. But for companies to provide a physical store for customers to actually try out their product is crucial, as suppose buying clothes, customers would want to get their right size. This ensures the customer of what quality they are getting and the right choice to make.

After sale services:

This promises more confidence for the customer to buy the product as they could still either get it fixed after purchase. Especially in tech industries, such as cars/ vehicles, the product to sell is expensive, making the maintenance more of the same so this firms the decision to buy it.

Free- samples:

Very common in food products. Packaging often cannot advertise the product about the taste. Food sampling is easy at the market. The customer would then be able to know the taste of the product outside its packaging. Therefore choosing to buy the product that they have tasted that are good than the ones they did not.

Gifts & Sales Offer- These are often on kids products or daily necessities as people would be more willing to buy more than 1 as you would not buy 2 fridges at once as there is no need for 2 at the same time. This could work with it being coupons such as on cereal boxes with gifts which makes the product ‘cheaper’ as you are also buying something else even though its a gift. Buy one and get one free can also be one and the price you are paying is worth more as you are buying 2 things instead of 1 and to the customer, it is saving money. 

Free Samples - Free samples are often used in shampoo shops are food shops to encourage customers to buy it if they like it. It increases the customers intention of buying and increases the likeliness of buying as well. This is because the customer has already tried it and knows (hopefully) that the product is good and worth buying, therefore encourages the customer to take action. It also helps the sales people in the shop to not waste time with customers who won’t buy it as the customer already knows they don’t like the product. 

After-Sales Service - This happens when the customer has bought the product and the company still offers help or maintenance for the product such as TVs and Air conditioning (usually high order goods). This is because sometimes products break and you can not use it anymore due to production malfunctions so the company could help you fix it or get you a brand new one without having to waste more money. This to the company would secure good reviews as the customer can’t complain when they have helped fixed the problem and to the customer, you would feel safe with the product even when it is broken. 

Competitions - These can be used in cereal boxes and other products. It could be bingo, lottery tickets or other number games such as having the correct number in the ticket. This can encourage brand loyalty as the customers might want to win and buy more of the product. It could also encourage customers as if they were originally buying the product, they wouldn’t mind buying a few more to have fun with winning something. The prize would usually be quite big, like money or a Tv which encourages customers more as they could be buying a cereal box price for a good TV. 

Point of Sales - This is similar to the 4P’s which is place. It also considers where to put the product where customers would likely buy it. It could be next to the cashier or in front of the shop doors. This catches immediate attention from the customers and they might want to see what the product is and have interest in it.