Pathos, logos, and ethos in advertising by Karen Schwabe https://padlet.com/schwabek/f6kzjckmvws3 Identify, describe, and explain purpose, audience, and messeage. en-us 2018-04-24 06:24:45 UTC 2023-03-01 17:31:50 UTC hello@padlet.com https://padlet.com/schwabek/f6kzjckmvws3/wish/257064277 2018-05-01 23:36:49 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/257064277 student 2018 https://padlet.com/schwabek/f6kzjckmvws3/wish/257068972 The purpose of this ad is to show people the effects and causes of smoking to prevent non smokers from starting and smokers to stop. 

The audience of this is everyone - non smokers and smokers.

Message: If you start smoking then it will gradually kill you.

The director of this ad uses logos to persuade us to quit smoking or to not start. In the ad, the list of effects that smoking has appeals to our fear of being unhealthy and dying. Which makes us consider is smoking really worth it?]]> 2018-05-02 00:09:03 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/257068972 student 2018 https://padlet.com/schwabek/f6kzjckmvws3/wish/257448108 The purpose of this ad is to show its audience that CadBury Chocolate is so good that it will make your every day seem like a party. 

The audience of this ad is mainly children and their parents. Cadbury uses aliens  and dancing with music to attract children to watch the ad. This is a good technique to use because children can persuade their parents into buying goods for them.

Message: if you buy chocolate from Cadbury is will feel like a party because it tastes so good. 

Pathos: This ad is persuading people want to buy  and enjoy a party in their mouth so they are more likely to buy the product because they want to feel like it's a party. 
This ad is appealing to our desire of enjoying food. BY adding music and dancing we want to have fun and supposedly this chocolate delivers fun. 
https://www.youtube.com/watch?v=ZNRSHr3b4uA 
Video ad link^^

]]> 2018-05-02 20:54:58 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/257448108 student 2018 https://padlet.com/schwabek/f6kzjckmvws3/wish/257450766 The purpose of this ad is to show that by using this colgate toothpaste, your teeth will snow white, dazzling and overall perfect.

The target audience of this ad is everyone (because everyone should be brushing their teeth), especially people who are obsessed with having perfect teeth.

Message: If you buy Colgate toothpaste you will have the most dazzling white teeth, like Beyonce.

The director of this ad uses ethos to persuade us to invest in this product which is toothpaste. In the ad we can see the famous figure, Beyonce endorsing the product and everybody loves Beyonce, so why not use the same toothpaste and look as good as her? As well as this we can see that the director of the ad has used experts opinion to further persuade us into buying the product because we think that this toothpaste will make our teeth snow white because the apparently the dentist recommended it. ]]> 2018-05-02 21:06:06 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/257450766 wilsonj141 https://padlet.com/schwabek/f6kzjckmvws3/wish/257456928 2018-05-02 21:37:40 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/257456928 wilsonj141 https://padlet.com/schwabek/f6kzjckmvws3/wish/257456956 2018-05-02 21:37:47 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/257456956 wilsonj141 https://padlet.com/schwabek/f6kzjckmvws3/wish/257456968 2018-05-02 21:37:50 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/257456968 wilsonj141 https://padlet.com/schwabek/f6kzjckmvws3/wish/257456989 2018-05-02 21:37:52 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/257456989 Grace Wallace https://padlet.com/schwabek/f6kzjckmvws3/wish/356461418 Purpose: The purpose of this ad is to get people to buy Adidas products.

Audience: This audience that is ad is targeted at is mainly people who run or people who want to start running. 

Message: This message to this ad is that if you buy Adidas wear you will be faster, greater and feel better. Live you dream and if you buy Adidas you will achieve it.  

The director of this advertisement has used Logos. Logos is logic, reasoning and proof. Is the Adidas running commercial they say that if the guy in the ad is buying Adidas and running better, faster and feeling really good, then if you also buy Adidas that you will be faster, better and feel great. You can achieve anything you ever wanted to accomplish with Adidas. ]]> 2019-05-03 02:26:00 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356461418 Emily Parkin-Rae https://padlet.com/schwabek/f6kzjckmvws3/wish/356461451 https://www.youtube.com/watch?v=_mKG9pQG5pM
2:00 minutes in
purpose: The purpose of this ad is to convince you to buy this product. 

Audience: The audience for this ad would be anyone one who has money to buy products such as this. Not only this but people who like to have such technology and want to make their life easier.

Ethos is used in this ad as they use multiple well known celebrity's to sell their products. By doing this it draws more attention to it and makes it seem more credible and reliable. Not only this but people may see them and think wow if they are selling it I want it to. 
]]> 2019-05-03 02:26:06 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356461451 Student 2019 https://padlet.com/schwabek/f6kzjckmvws3/wish/356461471 https://www.youtube.com/watch?v=Chv_6lH41h0

The purpose of this advertisement is to promote the Aveeno moisturiser. 

The audience this ad is targeted at is women. 

This ad uses desire to capture an audience because if you buy the moisturiser you will have beautiful skin like Jennifer Aniston. 

The creators of this advert use ethos to persuade women into buying the product. The ethos is shown in Jennifer Aniston promoting the product because if a famous person like her uses the moisturiser, it must be good. ]]> 2019-05-03 02:26:10 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356461471 Aedan G https://padlet.com/schwabek/f6kzjckmvws3/wish/356461472
The purpose of this is to get more people to go to the Turkish Airlines, therefore getting more money.

The advertisement targets viewers or fans of sport watchers by using big celebrities from the sports.

The message is "you should go to this airline because we have had celebrity sports players on this plane".

Ethos is used in this advertisement because it uses celebrities of sports to gain attention, meaning that if the celebrity likes the airlines, then you should too because you're a fan of the celebrity.

Pathos is also used because people desire to be with these famous celebrities, and get attention from them.]]> 2019-05-03 02:26:11 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356461472 Ashleigh Stanton https://padlet.com/schwabek/f6kzjckmvws3/wish/356461482 https://www.youtube.com/watch?v=CtWirGxV7Q8
Purpose: The purpose of this ad is to stop drink driving.
Audience: The target audience is people who enjoy drinking and partying, and have a car.
Message: The message is fear, because it tells you that drink driving is bad, because you could crash and die and if you don’t think before you do this you could end up in hospital with serious injuries, or paralysed for life etc. and it shows what life would be like if Hemi hadn’t told George to ‘Just crash here’.
Evidence: Pathos and Logos. The evidence to support pathos is in the advertisement because there is a lot of emotions and feelings in the facial expressions that the guy has. Logos has evidence because people really do just leave parties drunk, crash and die. It's based on real events and facts. If Hemi hadn’t stepped in, George would probably be dead.

]]> 2019-05-03 02:26:14 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356461482 Hannah Neame https://padlet.com/schwabek/f6kzjckmvws3/wish/356461570 The purpose of this advertisement is make you want to buy snickers and if you do you'll be instantly better. 

the target audience is people who aren't themselves when they're hungry and people who enjoy chocolate.

the message in this advert is that if you eat snickers you will feel better and you will be better at everything 

the director has used ethos by using Betty White as a celebrity endorsement it also uses pathos because of the humour in it and because the ad makes you want to buy it. ]]> 2019-05-03 02:26:42 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356461570 Allie Vaughan https://padlet.com/schwabek/f6kzjckmvws3/wish/356461594 The purpose of this advert is to promote and sell Thai life Insurance. By purchasing this insurance, you will have a happier and more for-filling life.

The audience for this advert is Thai people who need insurance or are thinking about switching insurance companies.

The message in this is that if you join up with this life insurance policy, you will be more rewarded for the things you do for people because you are living a happier and healthier life.

https://www.youtube.com/watch?v=632CHpeHYZE]]> 2019-05-03 02:26:55 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356461594 Connor Howe https://padlet.com/schwabek/f6kzjckmvws3/wish/356461596 Purpose:The purpose of this ad is to sell and make people buy this brabo x2 power bow hockey stick.

Audience :
The audience that this ad is directed at high level hockey players because it says you will need this stick to be able to over head pass and drag flick. this is a good selling point because its directed at high level players and they will most likely buy this to be better .

message :
The message is that if you buy the brabo X2 power bow you will become a better hockey player and you will become better .

Logos is used in this add when the sales man talking about all the good facts about the stick such as its 100% carbon and it has a 23mm extreme low bow which will be great for drag flicking and over head pass .
 


]]> 2019-05-03 02:26:56 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356461596 Ella Rae-Wood https://padlet.com/schwabek/f6kzjckmvws3/wish/356461604 This purpose of this advertisement is to persuade people to buy the new Colgate toothpaste.

The audience of this advertisement is people who brush their teeth. This ad would mainly appeal to people with dark stains on their teeth (as this is what the toothpaste claims it can get rid of).

The message of the advertisement is to show that by using this product you will be able to get rid of horrible dark stains and have dazzling white teeth.

The director of this ad uses Logos to persuade the audience to buy the product. It claims it can get rid of dark stains and that it contains the same whitening ingredients that dentists use. These facts make us desire being able to have white teeth, without having to visit a dentist. This appeals to lots of people, as going to the dentist can be un-enjoyable and this makes colgates product seem very convenient for the user.
https://www.youtube.com/watch?v=kHNVou8gp6U

]]> 2019-05-03 02:26:59 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356461604 Alyssa Blacktopp https://padlet.com/schwabek/f6kzjckmvws3/wish/356461617 https://www.youtube.com/watch?v=aJETzUVSlNs 
The purpose of this ad is to promote and persuade people to buy the Alexa product. By buying this product it is supposed to dramatically improve your life, giving it a spark as Alexa will adapt to your lifestyle.

The target audience of this advertisement is anyone who wants to improve their life and make living at home easier. 

Message: If you buy the Alexa home gadget, your life will change as she can adapt to your lifestyle and help you out or do things such as setting a scene.

The director of this ad uses ethics to persuade the viewers that this is the newest and best improvement you can make on your life. During the ad we can see that buy using multiple celebrities such as cardi B, we become more persuaded as if Cardi B is using it then why don't we? ]]> 2019-05-03 02:27:06 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356461617 Sophia keown https://padlet.com/schwabek/f6kzjckmvws3/wish/356461621 https://www.youtube.com/watch?v=Fq2CvmgoO7I

The purpose of This advertisement is to promote and inspire their brand by making the audience think they can achieve their dreams by using nike. 

The target of the audience is too anyone that has a dream and can achieve that with nike.  

Message is to inspire everyone who has a dream can achieve it and dream bigger, with buying their branded items you will become the best. 

The director of this ad uses pathos to touch the viewers heart and make them feel that they can do anything, using a emotional video to inspire customer loyalty.]]> 2019-05-03 02:27:07 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356461621 Hope https://padlet.com/schwabek/f6kzjckmvws3/wish/356461800 The purpose of this advertisement is to persuade and get people to think that if you drink and drive then you may crash.
The advertisement is aimed at Adults and teens that drink, love going to parties and also have there licence.
The message is that every time you let your friends drink and drive you could possibly end there life by not thinking about the consequences and effect it has on ]]> 2019-05-03 02:28:15 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356461800 A https://padlet.com/schwabek/f6kzjckmvws3/wish/356462110 2019-05-03 02:30:09 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356462110 Poppy-Blu https://padlet.com/schwabek/f6kzjckmvws3/wish/356462394 Quit Smoking Ad

The purpose of this advertisement is to persuade people to quite smoking, parents in particular.

The message is that smoking kills and causes health defects. In particular this ad targets parents and people who have family and loved ones. It makes them think about how they would feel if they were gone forever.

They use pathos and play on people emotions using the little boy crying and it touches peoples hearts and you feel sorry for them. I think this advert does encourage people to quit smoking because of how emotional it is.
]]> 2019-05-03 02:31:31 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356462394 Harry Johnstone https://padlet.com/schwabek/f6kzjckmvws3/wish/356464184 the purpose of this ad is to convince people to donate blood to people. the message s that it can be a present for the person ]]> 2019-05-03 02:41:28 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356464184 Ashleigh Matthews https://padlet.com/schwabek/f6kzjckmvws3/wish/356464270 https://www.youtube.com/watch?v=0K3F_53Sn34

The purpose of this advertisement is to reason with parents with the slogan, 'you woudln't inject your kids with junk so why are you feeding it to them'. 

The target audience for this advertisement is parents or legal guardians of children. 

The message is "You wouldn't inject your kids with junk, so why are you feeding it to them, stop childhood obeasity". 

This advert uses Pathos to convey their emotion behind the message. The ad does this by finding something really bad in society, like drugs, and turning it to young children, something nobody would ever do. They associate the obeasity epidemic with this by using clever wordplay of junkies (drug addicts) with junk food (unhealthy or fatty foods).  ]]> 2019-05-03 02:41:54 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356464270 Nina Dronfield https://padlet.com/schwabek/f6kzjckmvws3/wish/356464973 https://www.youtube.com/watch?v=CtWirGxV7Q8
The purpose is to inform people about drink driving and to warn people about what can happen if you don’t stop yourself or your friends driving drunk.

The target audience is most likely people aging from 18 - 30, people who have their drivers licenses and are able to drink legally but are still able to make dumb decisions under the influence.

The message is that drink driving kills people and can ruin your life if you let yourself or others drive drunk and even though they might get home safe there is a much bigger chance that the person will crash possibly ending their life or others around them.

Pathos is used to get the audience to feel scared about drink driving and to discourage them to do it. They play multiple scenarios during the ad that seem lighthearted but in reality, if these were to happen it would be horrible and majorly affect the majority of people. This makes the viewers think about their lives and what they would do if this happened to them. 
]]> 2019-05-03 02:45:36 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356464973 https://padlet.com/schwabek/f6kzjckmvws3/wish/356467362 The purpose of this ad is to promote parents to stop smoking especially around children or when women are pregnant. This advert is aimed at adults or people who are around younger children. The message in this ad is telling adults or people around children is that it is bad for children and will affect them for the rest of their lives just being around second-hand smoke. This advert uses Logos because it breaks up the different shots by putting information about what happens to kids around people smoking such as t 22 million children are exposed to secondhand smoke everyday, another piece of information is exposure to secondhand smoke can cause asthma in children who have not exhibited symptoms. The ad also uses Pathos because it makes us feel bad when we see what happens to the little girl during her life because of smoking, another way it uses this the voiced over story about a kid who was diagnosed with lung cancer after never picking up a cigarette in his life, this happened because his dad smoked everywhere they went.

]]> 2019-05-03 02:57:24 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/356467362 Penis https://padlet.com/schwabek/f6kzjckmvws3/wish/1531047586 2021-05-17 13:03:02 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/1531047586 lopoppe https://padlet.com/schwabek/f6kzjckmvws3/wish/2499911563 2023-03-01 17:31:50 UTC https://padlet.com/schwabek/f6kzjckmvws3/wish/2499911563