https://padlet.com/201209153/f6en4yz4owk0 Mrs Hinch Case Study en-us 2020-03-09 15:13:34 UTC 2023-05-16 16:24:22 UTC hello@padlet.com https://padlet.net/icons/png/1f9f9.png 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/456963951 This video shows Mrs Hinch's second appearance on the popular daytime television show, 'This Morning'. The clip shows her discussing how she has used 'Hinching' (which is the term she uses for cleaning and tidying), to help with her anxiety and personal struggles. This clip shows Mrs Hinch in a particularly positive light as it shows how she has used her influence to help others with mental health issues. It also helps her to prove her star image, as a response to the critics who don't understand why her coverage of cleaning has led to her fame and popularity. ]]> 2020-03-09 15:41:15 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/456963951 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/456965770 This video shows Mrs Hinch's debut appearance on the popular daytime television show, 'This Morning'. This clip introduces Mrs Hinch and discusses her increasing popularity on Instagram. The clip shows Mrs Hinch's best cleaning tips, and gives her a positive star image as it shows that her work is of value and interest to a mass audience like This Morning's. ]]> 2020-03-09 15:43:37 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/456965770 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/456966251 2020-03-09 15:44:22 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/456966251 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466326261 2020-03-19 14:06:36 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466326261 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466327930 Mrs Hinch has also been labelled decieivng and dishonest for failing to disclose advertisements on some of her posts. Whilst she has apolgoised for this and it is clear that it was a mistake, some critics are still determined to suggest that she is purposely manipulating her followers into selling products and that she is a marketing machine. ]]> 2020-03-19 14:07:27 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466327930 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466329985 2020-03-19 14:08:27 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466329985 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466331478 2020-03-19 14:09:12 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466331478 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466332828 Despite Mrs Hinch's growing popularity, she has also been the victim of bad press and criticism for her work. Alongside bullying from vicious online trolls, she has also been called out in interviews and articles for encouraging female oppression and making unsafe interior design choices - such as the flowers on the hob in the Wales Online article which are accused of being a fire hazard. ]]> 2020-03-19 14:09:54 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466332828 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466333845 2020-03-19 14:10:26 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466333845 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466335147 Mrs Hinch has developed a comical alter-ego called 'gretel' who she states helps her to deal with bullies and trolls online. Although she is exteremely popular, she also faces harassment and criticsm from both followers and the press at times. Mrs Hinch records herself on her Instagram stories using a filter of an elderly lady, and makes sarcastic comments back to bullies as a defence mechanism. Although her star image is largely positive, she does face the same insults and trolling as other celebrities do. It is also worth noting that her recognition of this trolling and the way she deals with it is admired by many of her fans and makes her a more appealing character as she shows that she has feelings and is relatable to those who have experienced bullying too. ]]> 2020-03-19 14:11:04 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466335147 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466336451 2020-03-19 14:11:45 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466336451 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466338383 2020-03-19 14:12:43 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466338383 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466340470 This article gives a rundown of exactly who Mrs Hinch is, and all of the main facts about her that the majority of her fanbase will already be familiar with. Articles like these show that people want to like and know Mrs Hinch, showing her increasing popularity and developing star image. ]]> 2020-03-19 14:13:49 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466340470 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466341724 The creation of articles such as this one published by 'Hello!' magazine show that her fans have a strong interest in her family life and that there is a market for this type of content. It could be argued that Mrs Hinch is now a 'life' blogger rather than just the cleaning queen she is often labelled as her followers now want to follow her whole life; her family, her home, her holidays and her daily activities. ]]> 2020-03-19 14:14:25 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466341724 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466342895 2020-03-19 14:14:58 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466342895 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466345045 Mrs Hinch's fanbase have also expressed an interest and desire to know about her home life. When she began her Instagram account in 2018, she had just bought a house with her fiancee Jamie. She married him in August 2018 and they had a son together, Ronnie in June 2019. They also have a dog called Henry. Her fans love Mrs Hinch's family content and this helps to demonstrate that Mrs Hinch's star image has grown from her being a 'cleanfluencer' to an Instagram star who is adored not only for her original cleaning and interiors content, but for her personality, her humour and her life (which her family play a huge role in). ]]> 2020-03-19 14:16:03 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466345045 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466346230 2020-03-19 14:16:37 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466346230 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466347539 2020-03-19 14:17:16 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466347539 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466790318 2020-03-19 18:12:50 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466790318 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466794082 2020-03-19 18:15:02 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466794082 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466809580 2020-03-19 18:24:50 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466809580 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466815849 2020-03-19 18:28:48 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466815849 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466817390 2020-03-19 18:29:42 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466817390 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/466819199 2020-03-19 18:30:52 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/466819199 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/470868299 2020-03-23 12:42:03 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/470868299 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/473392726 2020-03-24 18:56:32 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/473392726 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/473394772 2020-03-24 18:57:44 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/473394772 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/473396083 2020-03-24 18:58:31 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/473396083 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/473398549 2020-03-24 18:59:57 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/473398549 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/474529737 This photo was posted by Mrs Hinch when she reached two million followers. This was the moment where it seemed that she realised her true success and popularity. Mrs Hinch gained two million interactions from filming typically boring and disinteresting tasks. It seemes that her personality is one of the main reasons for her success and that this is a significant part of her star image. Her family are also another part of her star image which contribute to her popularity as people have become invested in her personal life and enjoy engaging with someone who is relatable to them. ]]> 2020-03-25 13:27:40 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/474529737 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/474543816 2020-03-25 13:34:51 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/474543816 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/474545091 2020-03-25 13:35:29 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/474545091 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/474546905 2020-03-25 13:36:23 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/474546905 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/474548751 2020-03-25 13:37:21 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/474548751 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/475206350 2020-03-25 18:38:59 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/475206350 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/475207962 2020-03-25 18:39:53 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/475207962 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/475219035 This was Mrs Hinch's first ever instagram post on her account, @MrsHinchHome. She explains during interviews (such as those on This Morning), that she created this account to share her new home and the interior design choices she had made. The cleaning phenomenon began on her Instagram stories rather than her posts, where she showed herself cleaning and completing chores with music over it. Many of her followers showed a interest in her content which led to her success and she is increasingly becoming a household name for making cleaning a fun task rather than mundane. ]]> 2020-03-25 18:46:19 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/475219035 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/475232497 2020-03-25 18:54:17 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/475232497 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476210242 Aside from her star image as a cleaning and interiors influencer, Mrs Hinch is also questioned about her beauty regimes due to her glamorous appearance. She is often complemented on her hair and makeup, and articles such as this one show that her followers now look to her for cosmetics advice too. Her star image is rapidly growing as an all-round influencer; she is an influencer of cleaning, interiors, lifetyle choices such as holidays, cosmetics and fashion. ]]> 2020-03-26 11:05:33 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476210242 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476211845 2020-03-26 11:06:26 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476211845 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476214232 2020-03-26 11:07:48 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476214232 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476227350 2020-03-26 11:15:03 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476227350 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476250888 2020-03-26 11:28:30 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476250888 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476275740 2020-03-26 11:43:37 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476275740 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476278100 2020-03-26 11:45:04 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476278100 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476279551 2020-03-26 11:45:58 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476279551 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476339180 This interview explains that Mrs Hinch started cleaning as a coping mechanism for her 'crippling anxiety'. 

She also mentions her experience with a gastric band and her struggles with body confidence. There is also an explanation for why she ended her career as a hairdresser and stayed at home cleaning, as she had health complications. ]]> 2020-03-26 12:24:34 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476339180 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476341903 This photo shows a little girl dressed up as Mrs Hinch for World Book Day. Even though this child was the only one to make a newspaper article, there were many other girls dressed as Mrs Hinch posted on Instagram too. This demonstrates Mrs Hinch's incredible popularity amongst both mothers and children. Although children aren't often expected to clean and undertake the same chores as Mrs Hinch, she is clearly liked for her personality and image online rather than solely the nature of her content. ]]> 2020-03-26 12:26:18 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476341903 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476342902 2020-03-26 12:26:59 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476342902 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476344322 Mrs Hinch and Stacey Solomon have become close friends however their friendship has become the object of scrutiny by the press. Articles like this and the one published by the Express accuse Stacey of 'morphing' into Mrs Hinch with the nature of her Instagram stories, espeically those such as her 'Tap to Tidy' ones. Mrs Hinch's friendship with Stacey does not harm her genuine star image as Stacey is also of similar character, however the negative press highlights that their presence in the public eye may at times put their star images at risk if they are not presented in the same light as they present themselves. ]]> 2020-03-26 12:27:52 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476344322 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476345293 This article is cruical in the construction of Mrs Hinch's star image as it shows that Mrs Hinch is the genuine and humble character that her followers believe her to be. When she realised that her celebrity crush (Lee from Blue) followed her on Instagram, she had the same reaction as most people would have, she was embarassed and giddy as she had told all of her followers he was her crush. This article highlights Mrs Hinch's salt-of-the-earth nature and that she is the normal woman we believed she was. ]]> 2020-03-26 12:28:28 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476345293 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476346956 2020-03-26 12:29:27 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476346956 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476347736 2020-03-26 12:29:56 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476347736 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476349795 2020-03-26 12:31:06 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476349795 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476374067 2020-03-26 12:44:58 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476374067 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476375360 2020-03-26 12:45:44 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476375360 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476376846 2020-03-26 12:46:40 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476376846 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476378042 2020-03-26 12:47:23 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476378042 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476380013 Mrs Hinch originally created this account to share her new home that she had bought with Jamie and to share her interior design choices. Whilst the account grew due to her 'Hinching' content, she is famed for her immaculate grey and white interiors, and many of her fans have attempted to replicate the look of her home in their own. Articles have been published which allow readers to find out how to create similar interiors on a budget, showing that Mrs Hinch's star image as an Interiors infleuncer is still going strong.]]> 2020-03-26 12:48:32 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476380013 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/476954742 2020-03-26 16:59:41 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/476954742 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/477206072 2020-03-26 19:06:35 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/477206072 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/477208995 2020-03-26 19:08:31 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/477208995 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/477220714 2020-03-26 19:16:08 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/477220714 201209153 https://padlet.com/201209153/f6en4yz4owk0/wish/478194152 2020-03-27 11:43:34 UTC https://padlet.com/201209153/f6en4yz4owk0/wish/478194152