Luxury Fashion Merchandising & Brand Strategist Portfolio by Ashlee Willis-Hopkins https://padlet.com/arwillishopkins/Portfolio Welcome to my portfolio, showcasing my journey and achievements in luxury fashion merchandising and brand management as an MFA student at the Savannah College of Art and Design. My work blends creative innovation with strategic insight, reflecting a deep understanding of luxury markets and brand positioning. Throughout my academic career, I’ve developed and executed comprehensive brand strategies, orchestrated high-impact fashion merchandising campaigns, and crafted compelling visual narratives that resonate with sophisticated audiences. My portfolio features a curated selection of projects, including luxury brand repositioning, market analysis, and experiential marketing initiatives. Each project demonstrates my commitment to elevating brand identity and enhancing consumer engagement through a unique blend of creativity and strategic thinking. Explore my work to see how I merge artistic vision with practical expertise to drive luxury fashion brands forward. en-us 2024-08-08 13:54:07 UTC 2025-07-25 16:32:56 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/2637932688/001c5ab8aa1348d67d386ff8b3c5b723/82969401_8BA2_4537_9F97_4001CE771652_1_105_c.jpeg Resume arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070759123 Here's my resume! Please feel free to take a look to learn more about my accomplishments!

]]> 2024-08-08 14:11:40 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070759123 Prada Futurecasting and Foresight Process Book arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070811302 A process book for Prada spanning the next five and twenty years implementing trends to increase their sustainability and reduce their carbon footprint as a leading luxury brand.

]]> 2024-08-08 15:08:50 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070811302 Prada Futurecasting and Foresight Poster arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070811458 Summarization poster for Prada's sustainable and ethical expansion.

]]> 2024-08-08 15:09:06 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070811458 RH Residences Process Book arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070823074 A group project expanding RH into guest homes and residences in the Miami Design District.

]]> 2024-08-08 15:24:04 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070823074 BVLGARI Expansion Poster arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070829504 Summarization poster for BVLGARI's expansion into hotels and resorts.

]]> 2024-08-08 15:31:51 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070829504 BVLGARI Final Process Book arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070831737 A group project expanding BVLGARI in luxury hotels and resorts.

]]> 2024-08-08 15:34:56 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070831737 MeeMaw's Farm arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070835113 This is a research project for my cousin, who wants to create a homestead in Georgia in memory of her late mother, my Aunt Freda.

]]> 2024-08-08 15:39:36 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070835113 Shadows of the Past Unveiling America's Counter-Memory in Kara Walker's Civil War Annotations arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070839206 Black Art is extremely important to me as a Black creative. I believe in being well-rounded and versed in art of all kinds, so I often take elective courses to expand my knowledge outside of fashion in hopes of doing more research on Black artists. This project was a deep dive into Kara Walker's Civil War Annotations.

]]> 2024-08-08 15:44:45 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070839206 Personal Mood Board arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070839874 What better way to get to know a creative than through a mood board?

]]> 2024-08-08 15:45:57 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070839874 Ashlyn Hollis Denim Co Presentation arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070843828 A presentation of a new denim brand to rival the likes of Levi Strauss and more. Created by a peer and myself solely.

]]> 2024-08-08 15:51:07 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070843828 Ashlyn Hollis Denim Co Process Book arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070845252 The complete process book for creating the Ashlyn Hollis Denim Co, from Ideation to Implementation.

]]> 2024-08-08 15:53:13 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070845252 Third Angel arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070849176 The complete Process book for creating Third Angel, a premium streetwear brand, from Ideation to Implementation.

]]> 2024-08-08 15:58:17 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070849176 Marketing Plan arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070856527 This is a marketing plan created for my brand, VNS. For Women. By Women. Yes, that's VNS like the planet. This plan will be implemented in the 2025 year for our relaunch.

]]> 2024-08-08 16:08:16 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070856527 Business Management Proposal arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070857454 This is a proposal/pitch used to amass funding for my brand from investors.

]]> 2024-08-08 16:09:56 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070857454 Pitch Deck & Concept for Fashion Film arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070858914 This is a pitch deck and fashion film (commercial) for the brand KHAITE.

]]> 2024-08-08 16:12:07 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070858914 Case Study: Decathlon arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070862463 A case study from Strategic Retail Management: Text and International Cases

]]> 2024-08-08 16:17:34 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070862463 Case Study: Hugo Boss arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070862740 A case study from Strategic Retail Management: Text and International Cases

]]> 2024-08-08 16:17:57 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070862740 Case Study: Amazon arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070862954 A case study from Strategic Retail Management: Text and International Cases

]]> 2024-08-08 16:18:19 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070862954 Case Study: Rosewood Resorts arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070865041 A Case Study from Harvard Business Review

]]> 2024-08-08 16:21:21 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070865041 Case Study: Celebrity Cruises arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070865493 A case study from Harvard Business Review

]]> 2024-08-08 16:22:01 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070865493 Case Study: Sandlands Vinyards arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070865776 A case study from Harvard Business Review

]]> 2024-08-08 16:22:33 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070865776 Examining Trends in Distribution: Fashion, Beauty, Fragrance, Watches, and Jewelry arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070866725 2024-08-08 16:24:17 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070866725 Examining Trends in Distribution: Automotive and Hospitality arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070867198 2024-08-08 16:25:04 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070867198 Examining Trends in Luxury Shopping Areas arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070868046 2024-08-08 16:26:18 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070868046 Break Even Analysis arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3070868331 2024-08-08 16:26:41 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3070868331 Prada: Chronoform arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3295889645 This project is the concept board for a short film based on Prada’s F/W 2002 Collection.

]]> 2025-01-18 19:01:58 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3295889645 arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3528813017 This process book explores a marketing campaign for Dior's Lady Dior handbag. This campaign, City Lights, Lady Dior, expands the idea that the Lady Dior is a handbag for any occasion. As the model traverses across the city, we see her go through her day, and the bad fits every occasion.


This project was created by Ashlee Willis-Hopkins, Frankie Margotta, Lucabella Ralph, and Yash Mahaw for SCAD LXMT 740

]]> 2025-07-25 15:14:34 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3528813017 arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3528815314 This poster showcases the strategic plan for Guerlain's expansion into the Singaporean market, which I created for my group.

]]> 2025-07-25 15:19:53 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3528815314 arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3528825745 This process book showcases my group's exploration of the Singaporean market for the brand, Guerlain.

]]> 2025-07-25 15:45:41 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3528825745 arwillishopkins https://padlet.com/arwillishopkins/Portfolio/wish/3528845434 This process book explored potential Diptyque locations.

]]> 2025-07-25 16:32:55 UTC https://padlet.com/arwillishopkins/Portfolio/wish/3528845434